Marketing for Creatives

Ep #121: Knowing your audience in business is the key to success because then you know how you can serve them. However, another essential thing there is people need to trust you before they buy from you.

You will know how to find out more about your ideal clients through interviewing people from your target audience, how to reach out to the top professionals in your industry asking about their experience, and how to publish a book using your discoveries, that will establish you as an expert.

In this episode, Josh Steimle shares how to get to know your target audience better and establish credibility with it.

Josh is the creator of The 7 Systems of Influence, a framework to help executives, entrepreneurs, parents, teachers, authors, speakers, and leaders of all types to build and maintain effective influence.

Josh has appeared on national and international TV and radio, more than 70 podcasts, and speaks globally.

In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.

Time Stamped Show Notes:

• [00:22] About the episode and Josh Steimle
• [02:32] How Josh got to China and how he managed his business between China and the US
• [06:21] How losing a client led him to the idea to write Chief Marketing Officer at Work book
• [09:06] How he got a book deal with the traditional published even if it was his first book
• [12:23] How he decided what people to interview for a book
• [14:52] How Josh leveraged LinkedIn to get in touch with many chief marketing officers
• [17:39] Why he chose this particular audience for interviewing and how that opened many doors for him
• [19:13] What he asked when he interviewed people
• [21:38] A big challenge you get after publishing a book
• [22:46] How he collaborated with the journalist to write about his book
• [27:26] The opportunities that Josh got after publishing all those interviews
• [31:19] What Josh would do differently if he would decide to do another similar project
• [33:01] The problems you may face if you go with the traditional publisher
• [34:02] Where to find Josh online
• [34:16] For the show notes go to marinabarayeva.com/121 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #120: Whenever you sell something, stories sell much better than direct pitches. Learn when and how to use the stories to prepare a person for buying, to make a sale, and to upsell your service.

And of course, you will hear many stories with examples.

In this episode, Paul Smith shares 25 sales stories that every salesperson needs to have.

Paul is one of the world's leading experts in business storytelling.

He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story.

He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.

You will learn:

• Why use stories on each step of the sales process instead of just answering questions or proving why you're good so people would buy from you
• How to craft a sales story
• What sales stories to tell when you introduce yourself
• What stories will help you to prepare for the sales
• What sales stories will help you to build the connection between you and a customer
• What sales stories to tell when you make the main pitch
• How to handle objections and negotiate using the sales stories
• How to you close the sale with the sales stories
• How to manage customer relationships with the sales stories

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #119: People like to post interesting and exciting things that happened to them. Be the one in the industry who creates an extraordinary experience for clients so they would want to talk about you.

You will know how to improve the experience of working with you, will get examples of how it worked for other companies, and inspiration to try in your business.

In this episode, Dan Gingiss shares how to get people to share about your business on social media.

Dan is an international keynote speaker and consultant who believes that a remarkable customer experience can be your best marketing. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald's.

Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes.

Time Stamped Show Notes:

• [00:22] About the episode and Dan Gingiss
• [01:49] Dan worked for 20+ years as a marketer in the corporate companies and only recently decided to become an entrepreneur
• [04:44] How he started specializing in customer service
• [08:28] What motivates people to share about your business on social media
• [11:44] How to make people talk more about you
• [14:20] How to find where to improve your customers' experience based on the example of the credit card company
• [19:01] An easy way to make your client's experience better
• [21:30] What people miss when they want to make people share about your business on social media
• [26:51] The trick that a spirits company used to make people share about them on social media
• [30:31] The simple thing that you would enjoy in the hotel at night and how even small things helps people to remember your business and share with others
• [34:28] The story of the hilarious email that Dan featured in his podcast
• [36:30] Where to find Dan online
• [37:52] For the show notes go to marinabarayeva.com/119 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #118: Whether you are just starting with consulting or have been in this business for a while but didn't hit the 100k mark learn the ways to increase consulting business revenue, how to optimize your offer, and how to get more clients.

In this episode, Jon Schumacher shares how to double your consulting business revenue.

Jon is a revenue growth strategist, webinar specialist, and online marketing consultant. Jon's clients have earned over $10 million using webinars and online strategies.

Jon is the President of Marketing Mastery Media Inc a digital marketing consultancy focused on helping coaches, consultants, and service providers attract and enroll high-end clients using automation and organic marketing systems.

He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.

Time Stamped Show Notes:

• [00:22] About the episode and Jon Schumacher
• [01:47] How Jon completely changed his career from healthcare to marketing
• [05:08] The first thing to look at if you want to double your consulting business revenue
• [07:22] How to close more deals by managing the risks of the offer
• [09:39] How a "try me" offer that can lead to more sales
• [14:13] It's not always about what you do, but it's who you do it with. Focus on the right for your clients
• [16:32] The process of how people buy from you and how to find the weak parts there
• [21:09] Different ways to reach more people
• [22:42] What to do if you don't have many clients and a large network to market your service
• [26:04] Jon organized an online summit to grow his audience
• [29:17] How to speed up the growth to
• double your consulting business revenue
• [30:42] The ways to sell more by leveraging your email list
• [34:59] How to increase your consulting business revenue if you still make less than $100k
• [38:42] Where to find Jon online
• [39:38] For the show notes go to marinabarayeva.com/118 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #117: What does it take to leave everything and go for an exciting adventure across the country? How is it to drive across the states, volunteer for different organizations, and share it through social media showing your ups and downs?

Challenging, unpredictable, and exciting! In this episode, Chris Strub shares how one person can create a lasting impact in 50 States within 100 Days.

Chris is the author of '50 States, 100 Days: The Book,' about his self-sponsored journey to work with a different youth-related nonprofit in all 50 U.S. states in 100 days.

Chris has worked with Humana, Big Brothers Big Sisters of America and The Salvation Army USA, and writes for Forbes about how nonprofits can successfully leverage social media. As the 'Giving Day Guy,' Chris partners with giving days nationwide to help them create massive attention spikes on social media on their giving days.

Time Stamped Show Notes:

• [00:22] About the episode and Chris Strub
• [02:05] Chris shares how he quit his job and why he took a road trip to 50 states over 100 days
• [07:02] The challenges of his journey
• [10:26] Why he decided that the project will be 50 states in 100 days
• [12:06] How Chris planned his trip
• [15:11] How he started getting on different social media during his journey
• [17:36] The difficulties of creating content while you travel
• [20:47] How Chris almost gave up but still found the resources on the way to finish his project
• [23:38] The power of community and how people helped him
• [25:57] The volunteer experience that Chris had during the trip
• [28:44] The impact that the project had on his life
• [31:59] The future plans of similar projects
• [35:42] Where to find Chris online
• [36:33] For the show notes go to marinabarayeva.com/117 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #116: You will be surprised how simple it can be to create an online course. Based on your knowledge think about people who you can help and the solution you can provide them.

That's already enough to launch your online course even this week.

In this episode, Jason Van Orden shares how to create a profitable online course.

He will share will you how he launches the courses and has people buy them even before creating anything.

Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals.

As a consultant, trainer, and strategist, he draws from more than fourteen years of researching top Internet influencers and experimenting with his own personal experience.

His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating 6 million dollars in online course sales, and 8 million downloads of his podcast.

Time Stamped Show Notes:

• [00:22] About the episode and Jason Van Orden
• [01:54] Jason combined his several passions, and that turned out to an internet business, coaching and creating online courses
• [05:07] Why and how he started several podcasts at the beginning of his online career
• [06:37] What to begin with if you want to create an online course
• [08:17] How to adjust an online course to the audience so they will buy it
• [10:50] How to plan the content for an online course
• [14:46] How to give more value in an online course that will allow you to charge more for it
• [16:30] How Jason launched an online course within three weeks and how you easily can do the same
• [21:11] An example of how the framework of creating an online course works
• [23:22] How to create a digital online course
• [27:28] One of the biggest mistakes that people make when they create an online course
• [28:58] An example of creating the yoga course
• [31:07] Why Jason wouldn't recommend running Facebook ads for your first online course
• [34:17] Where to find Jason online
• [35:21] For the show notes go to marinabarayeva.com/116 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #115: If you ever tried to do daily posting on social media, you know that it's a challenge to be there every single day. When we talk about the daily show, it means at least five times a week so it's about 20+ episodes per month.

That's a lot! But don't worry about it.

In this episode, Nate Woodbury shares how to produce daily episodes for YouTube channel filming once a month.

You will know how to plan quality content in advance, how 6-7 words key phrases will help you grow your YouTube channel, and how to film all your episodes in one day.

Also, we got a bonus tip for you in the end how you can get some extra money on YouTube.

Nate is a YouTube Producer, currently producing 12 daily YouTube channels. He helps entrepreneurs grow their YouTube following, and turn their channels into lead generation machines that generate seven figures.

He teaches others how to leverage their expertise on YouTube, and position themselves as the Hero that people are searching for. As a master of efficiency, Nate is an expert in developing ways to minimize time and expense and maximize results.

Time Stamped Show Notes:

• [00:22] About the episode and Nate Woodbury
• [02:10] Nate had his web design company when people started asking him to film YouTube videos for them
• [05:24] Why get good results on YouTube you have to post at least five episodes a week
• [08:14] How to do keyword research using semrush.com before you film 20 YouTube episodes in one day
• [11:46] How to stand out on YouTube among many other similar videos
• [14:17] How to produce quality content over a year and dominate in your niche
• [16:50] How to film many YouTube episodes in one day
• [19:14] Editing tricks to make your video look good
• [23:16] How to edit your videos easier if you do that by yourself
• [25:21] Use Airbnb to find nice locations for filming
• [27:09] How to make your videos look different
• [28:23] How to write the description for your video on YouTube
• [30:56] How to film an intro that gets people's attention
• [34:28] Where to find Nate online
• [36:31] For the show notes go to marinabarayeva.com/115 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #114: Just imagine if someone would give you $10,000 or maybe even $100,000 to do what you want; wouldn't it be great?

Today you will learn how to find corporate sponsors, how to write the proposal to have more chances to get the sponsorship, and how to get companies to sponsor you for a few years.

In this episode, Linda Hollander shares how to get corporate sponsorship to fund your dreams.

Linda is the industry leader in teaching entrepreneurs

about business and sponsorship success.

She has over 20 years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, Fed Ex, Citibank, Bank of America, Walmart and others.

Time Stamped Show Notes:

• [00:22] About the episode and Linda Hollander
• [01:38] After struggling with the job and toxic relationship Linda decided to completely change her life and start a business
• [05:02] How she found out about the sponsors and got them for her business
• [07:15] How to get corporate sponsors to fund your projects even if you just starting
• [09:31] How to send a sponsorship proposal
• [15:18] How to pitch corporate sponsors to have more chances to get the sponsorship
• [17:19] Do your research and ask your potential sponsors questions to find out how you both can benefit from the collaboration
• [19:39] The essential details about transferring you money and how you can use them
• [23:21] How to pick sponsors for your project
• [25:25] What can you offer to sponsors in exchange
• [30:37] How to get sponsors for your next event
• [32:07] How Linda got her first sponsor which was Bank of America
• [35:40] Where to find Linda online
• [37:27] For the show notes go to marinabarayeva.com/114 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #113: You want the right people to buy from you. As much as you want to sell as soon as possible, taking some time and creating a connection with people first, may serve you better in the long term.

In this episode, Traci Reuter shares how to build a social media advertising strategy to engage your ideal clients.

You will know how to plan your social media advertising strategy and how to engage with people to lead them to the sale.

A great thing is that can also use a similar structure for your free content and test before you start doing any advertising.

Traci believes that entrepreneurs and businesses can change the world, and her mission is to support them along the way.

As founder/CEO of Divine Social, Traci helps these business owners build/grow their brands so they can focus on providing value to their customers and positively impacting the world.

Traci is certified in all things related to Instagram and Facebook Ads (she currently manages nearly $4 million in ad spend), and she was recently a contributing author for bestseller The Ultimate Guide to Facebook Advertising (3rd edition).

Time Stamped Show Notes:

• [00:22] About the episode and Traci Reuter
• [02:07] Traci worked as a vice president of AT&T when her husband got very sick, so it made her rethink her life and start her own business
• [05:39] Why Traci began to specialize in social media advertising
• [07:25] What to start with when you plan a social media advertising strategy
• [10:44] Understanding what outcome you want and how to increase your conversion from the ad
• [13:32] How engagement content helps to generate more leads
• [15:01] The strategic approach to creating engaging content that converts people to leads
• [17:12] Why spending money on ads with the hope to get clients right away can be a waste of money
• [19:17] The examples of how to plan engaging content and social media advertising to maximize the results
• [25:05] Why besides knowing, liking, and trusting you people also need to remember you before they buy
• [29:50] How much advertising and engaging content to put out and how much to spend on them
• [35:34] For social media advertising pick one offer at a time to lead people to
• [38:17] Where to find Traci online
• [39:03] For the show notes go to marinabarayeva.com/113 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #112: Personal stories can be very touching. It is the way for you to connect with people on a deeper level and show that you get them, you understand their worries and desires. Happy, sad, funny, embracing, scary stories. Everyone has something to share.

In this episode, Tom Jackobs shares how to sell more by sharing your personal stories.

You will learn how to find your stories and craft them in a way that will help you to sell.

Having a degree in Theatre has enabled Tom to help public speakers take their presentations to performances which turn into more profits for their business. He's owned several businesses and public speaking and storytelling has always been a part of his growth strategy.

Time Stamped Show Notes:

• [00:22] About the episode and Tom Jackobs
• [01:35] After working in the office Tom got health problems and was overweight that led him to fix his health and became a personal trainer
• [04:11] His business failed as he had difficulties with selling his work
• [07:02] The primary story that will help you to sell
• [10:29] How to find these personal stories that will help you to sell
• [12:18] How to structure your personal story that it will resonate with people
• [15:02] How to lead people to a sale
• [17:17] Why to tell embarrassing stories
• [18:50] How to quickly craft a personal story with an example of how a police officer wanted to shoot herself
• [23:32] The performing tricks to use when you tell your story on stage
• [26:16] The key steps on how to craft your personal story that leads to a sale
• [27:47] Where to find Tom online
• [28:54] For the show notes go to marinabarayeva.com/112 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com