Marketing for Creatives

Ep #101: While growing a stable profitable business takes time there are always some shortcuts.

In this episode, Jena Rodriguez shares three simple strategies to get visible and get clients now.

Jena went from homeless to having a great job, to the business owner, to $700k in debt and BANKRUPT, to now generating over $1.4M as a Business, Brave & Visibility Strategist.

She captivates audiences with her transparency as she shares the mindset journey that brought her to where she is today. She imparts actionable steps and motivation to transform businesses and lives, both personally and professionally.

Time Stamped Show Notes:

• [00:22] About the episode and Jena Rodrigues
• [01:45] Jena shares her ups and downs from a corporate world to a business she dreamed about and bankruptcy with the $700k debt
• [05:05] How she turned out her life challenge into a new profitable business
• [09:19] Being brave is facing yourself. Take actions by the choice
• [13:34] What stops people from being visible and having more clients
• [18:24] The fastest thing that will help you to get more visible
• [21:31] How to get more clients and sales in a short period of time
• [25:49] Get more in front of groups of people instead of one by one
• [29:31] Leverage the opportunities of public speaking by following up with people
• [31:41] How to make the sales calls
• [35:31] Prepare a complimentary resource to give away every time you speak somewhere and then get people to a call conversation
• [39:00] How to get speaking gigs
• [41:24] Where to find Jena online
• [42:39] For the show notes go to marinabarayeva.com/101 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #100: You always start small with the first blog post, with the first sale in business, with the first 5 figures, etc. Then you grow more and more. If you created the system around your business maybe it's time to scale it?

People say "aim for the stars, and you'll reach the sky."

In this episode, Ryan Lee shares how to scale your brand to 8 figures.

Ryan is the founder of REWIND - home of the world's first nutrition "Superbar". He's also the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and called "the world's #1 lifestyle entrepreneur" by Entrepreneur.

Time Stamped Show Notes:

• [00:22] About the episode and Ryan Lee
• [01:53] Ryan started his first business at 12, then after trying several other things he launched a membership site that successfully took off
• [03:52] Why he sold everything and recently started a new business
• [06:36] What makes a business scalable
• [08:50] How to scale an offline business online
• [11:38] The secret of growing to eight figures
• [13:55] Plan your growth and know why you need it, then you'll find a success
• [16:52] How to start before you find a repeatable system that you can grow to six and then eight-figure business
• [20:13] Try don't depend on other people. It may prevent your growth
• [24:43] How much to invest back to business to make it scale faster
• [26:52] How to measure your results
• [30:29] Where to find Ryan online
• [30:52] For the show notes go to marinabarayeva.com/100 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #99: Often when people start a business the first motive is to get more money, chase freedom, change the work that they don't like, or something similar. However, sooner or later, after achieving some of the goals it doesn't always feel satisfied.

It's the moment when you want to give back, contribute to others, and make an impact on people's life.

In this episode, Jacob Baadsgaard talks about the impact of giving back, hustling, and why more money doesn't bring fulfillment.

After growing one of his first PPC clients from 25 to 250 employees, Jake realized he had a gift for using pay-per-click marketing to drive dramatic business results.

To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from online advertising.

In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 120 employees and a run rate of over $18 million - putting it at #145 on the 2017 Inc 500 list!

Time Stamped Show Notes:

• [00:22] About the episode and Jacob Baadsgaard
• [01:51] Jacob switched several jobs till he started his own business and grew it up out of his basement
• [06:58] Why chasing money doesn't bring a fulfillment
• [10:22] Why in the beginning he tried to build a business to show others his worth and how it affects people
• [13:01] Why it's important to give back and how Jacob does it
• [16:35] The habits and daily routines help Jacob to feel more fulfilled in life
• [19:08] The positive habits that help impact other people's life
• [21:07] How to adjust your planning and vision with the life you have
• [24:57] How to balance hustling and giving back when you're a solopreneur
• [26:01] The books that impacted Jacob's life and his biggest takeaway from them
• [29:34] Where to find Jacob online
• [30:29] For the show notes go to marinabarayeva.com/99 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #98: Creating and launching a membership program isn't enough, you need to bring people in, and it's better to do that even before you start your membership program.

In this episode, Janet Murray shares how to market a membership program.

Janet is a marketing expert, podcaster, author, and international speaker who helps entrepreneurs and creatives get better at marketing so they can make more money. Over the past five years, she has used content marketing to build a large and loyal online audience.

This has enabled her to launch a membership community, mastermind programme and a number of online courses/programmes.

She is also the founder of the Media Diary and Media Diary Owners' Club - a membership community for entrepreneurs and creatives who want support to create high-quality content - and do it consistently - throughout 2019 and beyond.

Time Stamped Show Notes:

• [00:22] About the episode and Janet Murray
• [01:51] Janet was a journalist that led to hosting workshops on how to pitch media and then to teaching content marketing
• [06:03] How she launched a membership program and the other ways of how she helps entrepreneurs to get more sales
• [09:28] The benefits of running the membership program
• [10:33] The difficulties that people face when they launch a membership program
• [12:55] How to plan your content and events that you can host for your community members
• [15:26] How to keep people stay for longer and make managing easier for you
• [17:11] How often to post a new content
• [19:13] Create a roadmap for your members that will lead them to achieve the milestones
• [21:14] How to grow your audience and get people to the membership program
• [25:12] The marketing tactics that helped Janet to grow the membership community
• [27:27] How to market a membership program with free content
• [29:39] Janet hosts the open days for her program to attract more members
• [31:30] What Janet would do differently if she would started all over
• [35:37] The long-term plan for a membership program
• [38:09] Where to find Janet online
• [38:50] For the show notes go to marinabarayeva.com/98 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #97: The way you write is often different from how you talk. Have you noticed that you put more emotions and personality into the conversation when you meet with the person face to face rather than you type something on your computer?

Let's get this open friendly tone to your text too.

In this episode, Nick Usborne shares how to find and develop your conversational voice in writing.

Nick is an expert in copywriting and web writing. He has written copy for some of the world's biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.

He attributes his success to "conversational copywriting," and now he shares his approach on how to write persuasive and effective copy for clients.

Time Stamped Show Notes:

• [00:22] About the episode and Nick Usborne
• [01:43] Nick started working in an advertising agency, but then turned into the solopreneur copywriter that became his career for 40 years
• [05:31] What it means to write conversationally
• [07:51] The tips on how to add the conversational voice to your writing
• [11:08] The difference between writing conversationally and hard-selling copy
• [14:53] How to write to people as if you are their friend
• [17:59] The important part of the conversation whether it's face to face or in writing
• [21:00] How to develop a conversational voice in writing
• [25:08] How to sell to the desperate audience
• [26:12] How to build a long-term relationship with writing
• [29:20] The practical tip on how to improve the content on your website
• [33:44] Where to find Nick online
• [35:43] For the show notes go to marinabarayeva.com/97 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #96 When you build your active presence on Instagram use all its tools which also means leveraging Instagram Stories. Learn what to post there, how to drive people to your site, how to grow your email list, and how to even sell through Instagram Stories.

In this episode, Tyler McCall shares Instagram Stories hacks that help to convert your audience into clients.

Tyler is an Instagram and social media marketer, strategist, and coach for creatives and online business owners.

He teaches his students how to use Instagram with an intention to grow their community online and grow their business.

Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing.

Time Stamped Show Notes:

• [00:22] About the episode and Tyler McCall
• [02:01] Tyler worked in the non-profit world when he started experimenting with Instagram and then switched to the full-time Instagram consultant and educator
• [04:15] How he managed his time on Instagram before and how it changed now
• [05:24] How to engage with people on Instagram
• [08:02] Why to put effort into Instagram Stories if they go out so fast
• [09:07] What works and what doesn't work on Instagram these days
• [11:45] What content to create for Instagram Stories
• [14:12] How Tyler showed his daily routine on Instagram Stories
• [16:07] Why it's better sometimes to use Instagram Stories than Instagram Live
• [17:14] How to balance business and personal stuff on Instagram Stories
• [19:31] How to use direct messages to connect with people and get them more engaged with your account
• [23:11] How to use direct messages to collect emails
• [26:21] How using Instagram Stories will help you to sell
• [29:26] How Tyler plans the content for Instagram
• [32:42] Analyze what works better on Instagram to produce more of such content
• [36:17] Where to find Tyler online
• [37:28] For the show notes go to marinabarayeva.com/96 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #95: It's always interesting how people made it from having an offline business to expanding it online. You may already create content that aligns with your business to serve your audience. Now, think about how you can turn it into online income.

In this episode, Frederick Van Johnson shares how to build an online empire with multiple income streams.

Frederick is a professional photographer, a passionate entrepreneur, and a marketer.

He is the host and Editor-in-Chief of "This Week in Photo," one of the world's most popular photography podcasts, and founder of the TWiP PRO Community, a highly engaged army of photographers.

A prior employee of Apple, Frederick was also instrumental in the development of iPhoto, Apple's award-winning photo management application.

Time Stamped Show Notes:

• [00:22] About the episode and Frederick Van Johnson
• [02:05] How Frederick started as a photojournalist in the United States air force, worked for Apple and Adobe, and spent ten years working on his This Week in Photo podcast
• [05:46] How he balanced his love for photography and the online empire
• [07:20] When and how the podcast started bringing money and expanding more to other online products
• [10:39] The variety of income streams that Frederick has in his online business
• [16:31] How Frederick built his online empire
• [20:27] The tools that help Frederick to automate part of the processes of the online business
• [25:50] The tips on how you can grow from sharing the content to building an online business
• [32:26] The worst entrepreneurial moment in Frederick's business
• [35:11] Doing what you love will help you succeed
• [38:09] Where to find Frederick online
• [39:49] For the show notes go to marinabarayeva.com/95 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #94: In this episode, Brendan Kane shares how to get 1 million followers in 30 days even if you start from the very beginning and do it by yourself.

He has done it as an experiment for his accounts, and now he shares how you can do the same.

We'll touch on both Facebook and Instagram and will talk about different tactics that applicable to each channel.

Brendan is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities.

He started his career in the entertainment industry and then went on to build applications, platforms, and campaigns for celebrity clients.

Today, Brendan is best known for recently building a million followers in 100 countries in less than 30 days.

He's passionate about helping his clients find and engage new audiences worldwide and has driven global growth for brands like MTV, Yahoo, Rihanna, Taylor Swift, and others.

Time Stamped Show Notes:

• [00:22] About the episode and Brendan Kane
• [01:49] Brendan shares his career changes from working for movie studios to getting celebrity clients like Taylor Swift or Rihanna
• [04:21] His experiment with gaining 1 million followers within 30 days
• [07:45] Define how many followers you need and how having large numbers can benefit you
• [09:47] Is that only a significant number of followers who care about your content?
• [12:15] The growth tactics for Facebook
• [13:24] The growth tactics for Instagram
• [17:39] How to grow your social media followers with advertising
• [20:05] What the dark posts are and why to use them
• [23:24] The types of content that often works well on social media
• [27:27] How to create valuable and unique content
• [29:09] To grow your audience faster use both organic growth and advertising
• [30:15] Leverage share for share groups to reach more people on Facebook and Instagram
• [34:13] How to work with people who already have your audience to grow your social media followings
• [35:49] Brandon's social media growth system
• [38:27] Where to find Brendan online
• [39:29] For the show notes go to marinabarayeva.com/94 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #93: At one point in your business, you will need to delegate part of your work. You probably heard about the virtual assistants that you can hire from the Philippines.

It's not as easy as it may look. So I invited our special guest Jaime Jay to share with you the process that his company uses to find the candidates and the recommended steps to take for you as an entrepreneur if you want to hire one.

In this episode, Jaime Jay shares his 6-Steps Formula to Hire a Virtual Assistant from the Philippines.

Jaime is the founder and managing director of Bottleneck Virtual Assistants.

Together, with an amazing team, they offer professional growth opportunities for ambitious leaders by creating an efficient and systematic approach to identify, hire and cultivate team members who focus on specific roles and responsibilities

Time Stamped Show Notes:

• [00:22] About the episode and Jaime Jay
• [01:56] Jaime took his first entrepreneurial steps at 12 years old and then as an adult he started turning into a business everything he would work on
• [04:33] How he started working with the virtual assistants
• [06:19] What to choose to a hire a virtual assistant from the Philippines or your own country
• [08:16] What quality of the virtual assistant work depends on
• [13:24] What to look for in the person who you plan to hire
• [17:01] As an entrepreneur spend your time on what gives you energy and delegate the rest
• [18:38] What to start with if you want to hire a virtual assistant from the Philippines
• [21:40] There are many companies out there who can help to hire a virtual assistant. Search for them and compare them before you make a decision
• [25:36] The signs that the virtual assistant isn't the right fit for you
• [27:34] Go through several interviews before you decide to hire a virtual assistant
• [29:53] For how long to hire an assistant and probationary period
• [31:31] How much to pay to a virtual assistant from the Philippines
• [33:51] Before you hire anyone don't make the decision right away do your research and interview different people
• [34:41] Where to find Jaime online
• [35:11] For the show notes go to marinabarayeva.com/93 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #92: Simplify your business and marketing as much as possible but keep the high results. In this episode, Allan Dib shares how to create a 1-page marketing plan that works.

We'll put it into the nine steps system that you can change at any time. Once in a while, I'd recommend you to go through each step, review how effective it is in business and adjust to your business goals.

Allan is a serial entrepreneur, rebellious marketer, and technology expert.

Allan grew his business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies - earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.

As a highly sought-after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.

Time Stamped Show Notes:

• [00:22] About the episode and Allan Dib
• [01:53] In the beginning Allan didn't have enough clients even if they liked his service, so he dived deep into learning marketing
• [05:00] The difference in marketing for big businesses and small companies
• [08:40] Why you need only the one-page marketing plan
• [10:29] The foundation of your marketing plan with the example of the marketing message that will help to reach the right audience
• [12:27] Reaching your potential clients as a part of your 1-page marketing plan
• [16:34] The sale's part of your marketing plan and getting more clients
• [22:47] An example of how the sale's part of the marketing plan systematically works in business
• [25:08] When to adjust your marketing plan while you grow your business
• [27:16] How Allan use this 1-page marketing plan to his service and upcoming product businesses
• [29:41] Where to find Allan online
• [30:28] For the show notes go to marinabarayeva.com/92 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com