Marketing for Creatives

Ep #91: Pinterest is a visual platform and if you provide any kinds of services then you probably still didn't take it seriously as a marketing tool.

Our special guest today Megan Auman will turn this upside down. In this episode, we talk about how service providers can use Pinterest to find more clients.

Megan will share how to leverage the visuals on Pinterest to drive traffic to your website or landing pages and convert people to the clients.

Megan is a jewelry designer, metalsmith, educator, and entrepreneur with over a decade of experience in selling art through a variety of channels.

Currently, Megan is running her eponymous jewelry line and the online community Artists & Profit Makers for fellow creatives who sell high-end products.

A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light, and on top-rated blogs like Design*Sponge.

Time Stamped Show Notes:

• [00:22] About the episode and Megan Auman
• [01:49] Megan grew up in an entrepreneurial family and started her business in 2007 passing a hard time of financial crisis in the US
• [05:54] How she started with Pinterest and made it work for her business
• [07:26] How Pinterest works for service business
• [09:05] What content to post on Pinterest
• [10:58] An example of how a life coach used Pinterest to find more clients
• [13:32] The tricks that will help you to drive more traffic from Pinterest
• [17:54] A content marketing strategy for Pinterest
• [23:18] How to promote your service on Pinterest
• [25:16] A better place to ask for the sale is your website, not Pinterest
• [27:13] A step by step plan on how to leverage Pinterest to get more clients
• [30:01] Where to find Megan online
• [31:10] For the show notes go to marinabarayeva.com/91 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #90: What's your uniqueness and value? Lucky if you know, because it may take a lot of time to find out what's so special about you that people will need and you can build a business around.

But if you are still not sure, this episode is for you. Also, we will touch on how to find a repeatable system and what mistakes to avoid.

In this episode, David Shriner-Cahn shares how to find a repeatable system for delivering your unique value.

David is a recognized authority on entrepreneurship, leadership development, and the host of the business podcast Smashing the Plateau.

The mission of Smashing the Plateau is to help solopreneur experts build more stable and consistent recurring revenue in their business.

Smashing the Plateau is part of the BestNetwork, providing expert individual and team mentorship, peer support, and curated educational content to help solopreneur experts get the recurring revenue they deserve.

Time Stamped Show Notes:

• [00:22] About the episode and David Shriner-Cahn
• [01:53] David was in the corporate world as an engineer, then in nonprofit and in 2006 he started his consulting business
• [04:35] How to find out what's your unique value to build a financially successful business around that
• [12:15] How to find the community of other like-minded entrepreneurs
• [14:58] How to pick what to start a business about if you still have doubts
• [16:27] How to put your service into the system
• [21:52] How to create a repeatable system
• [25:14] Why success is often hard to achieve
• [27:17] The biggest mistakes that people make when they try to create a repeatable system
• [30:10] Pick one problem that you can solve for your audience and create a system around it first
• [31:30] Where to find David online
• [32:39] For the show notes go to marinabarayeva.com/90 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #89: Instagram Live is what you can use to show yourself as you are, the fun stuff you do and share the message you have. Whatever goes wrong will go away in 24 hours. But there also will be many moments when you will touch your audience.

On this episode, Alex Khan shares how to grow your audience with Instagram Live.

He will share with you the ways to grow your audience, give you many ideas on what to stream about and how to reach more people.

Alex is Germany´s most followed social media coach and has worked with Red Bull, SKY and SAP.

During Periscope's official launch, Alex started a case study using Periscope and social media to build his personal brand (AlexKhan.tv). Within a year, he had 400,000 followers and Huffington Post named him one of the Top 10 Live Video Influencers.

His hashtag #WeKhan registered 100 million impressions within the first three months.

Time Stamped Show Notes:

• [00:22] About the episode and Alex Khan
• [01:56] Alex shares his entrepreneurial path of different businesses that turned into the advertisement agency
• [05:28] What brought Alex to start using live videos
• [07:15] Why live video is a dialog not monologue with the audience
• [09:55] The difference between Facebook Live and Instagram Live + the Instagram Live growth hack that gives fast results
• [12:51] How to effectively use Instagram Live
• [17:03] Why bringing value and caring about people is the key to success (and examples of what you can do)
• [20:27] The first year on periscope Alex didn't sell anything but was live every single day
• [23:35] What if you are new with the Instagram Live and nobody comes to watch it
• [27:09] The tactics that will help you to grow your audience with Instagram Live
• [31:06] Where to find the content if you want to stream every day for a year
• [35:03] The audience growth plan to implement right now
• [38:52] Where to find Alex online
• [40:50] For the show notes go to marinabarayeva.com/89 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva

Ep #88: It's always good to have several income streams. A membership program comes together with organizing and sharing your knowledge with people and developing a community.

We'll get to the details about the pros and cons of the membership program, compare it with creating an online course, and talk about how to start your program, where to host, where and how to build the community.

In this episode, Mike Morrison shares how to launch a profitable membership program.

Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he's been the driving force behind countless successful membership businesses.

He's the host of a popular podcast, international speaker, author of two bestselling books, and has been featured on the sites such as Social Media Examiner, Huffington Post, and Net Magazine.

Time Stamped Show Notes:

• [00:22] About the episode and Mike Morrison
• [01:44] Mike started an online business as a hobby a long time ago. Then he realized that there are real business opportunities that he turned into the membership sites
• [05:58] The different ways how Mike made money online before his membership site
• [08:43] What is better to create an online course or a membership site?
• [13:26] 3 C's of the membership program: content, coaching, and community
• [14:45] What to start a membership program with
• [18:05] Decide what will be the main thing of your membership program that people will pay money for
• [22:50] The structure of a membership program that works now
• [27:10] Why use WordPress to host a membership program
• [29:32] The alternative to WordPress services
• [30:32] How to price a membership program for B2C and B2B markets
• [35:29] The essential steps to take before you even launch the membership program
• [39:44] Where to find Mike online
• [40:36] For the show notes go to marinabarayeva.com/88 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #87: As an entrepreneur, the last thing you want for yourself is to get stuck with your content production and editing.

Learn what the basic equipment you need for making videos with your phone, and what to upgrade if you want to, how to fast edit videos with the phone apps, how to create the stunning thumbnails that will attract people who search for your content and many more.

In this episode, Justin Brown shares how to easily make videos with your phone like a pro.

Justin is a Netflix-featured producer and video marketing specialist helping entrepreneurs leverage the power of online video to build and scale their businesses.

After 20+ years in professional video with top-level credits on international film, documentary, and extreme sports productions, Justin created the Primal Video YouTube channel, growing it to a multi-six figure automation-driven online business.

Together with his brother Mike, he now teaches their systems for creating quality videos, growing a targeted audience, and monetizing your influence at PrimalVideo.com.

Time Stamped Show Notes:

• [00:22] About the episode and Justin Brown
• [02:05] Justin has been working in video production his all professional life. As a result, he started his video production business
• [03:57] Start filming videos with the phone and if you want to upgrade Justin shared the equipment that can be useful when you create videos on the phone
• [08:28] Justin's video creation process that is different from what most people do
• [11:19] The advantages and challenges of the back and front phone cameras
• [14:31] The apps, that will help you quickly edit your videos on the phone
• [17:54] How to film if you want to repurpose your video for different social media platforms
• [20:46] Why Justin picked YouTube as his primary social media platform
• [22:31] Planning process of filming several videos at one time
• [24:09] Different platform from where Justin dives traffic to his YouTube channel
• [25:58] How to create the stunning thumbnails for your videos
• [28:22] How to create a catchy cover for the video thumbnail
• [29:55] All Justin's editing process now done by the assistant
• [32:32] One big thing that stops you from having the successful video channel
• [35:50] Where to find Justin online
• [36:57] For the show notes go to marinabarayeva.com/87 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #86: The personal brand is also known as reputation. People buy from those whom they know, like, and trust.

The new year also means setting new goals. In this episode, we'll talk about how to grow your personal brand in 2019.

Summarizing the episodes of the Marketing for Creatives show from the very beginning, I picked for you seven experts that will guide you from positioning your personal brand to getting more exposure for you.

They are Pia Silva, Scott McKain, Dorie Clark, Melissa Cassera, Melanie Deziel, Christa Haberstock Colson, and Josh Elledge.

Each person specializes in one particular area, and all together they provide you with a powerful guideline.

Let's sky rock your personal brand next year!

Time Stamped Show Notes:

• [00:22] About the episode and personal branding
• [01:54] What personal brand means for solopreneurs and small businesses who sell their services
• [03:28] How to position your personal brand
• [06:54] Four steps to differentiate yourself from your competitors
• [08:58] What to focus on first when you start building your personal brand
• [11:49] How to get a media coverage
• [14:47] The difference in appearing on online or online media and how they can serve your personal brand
• [18:48] How to tell your story that will align with the picked area of your authority
• [21:47] What it means to be consistent in your message through the content and your personal brand
• [22:36] What to do if you are the multi-passionate entrepreneur
• [28:28] What media try to get on within the next month
• [31:17] Check what type of influencer you are as an entrepreneur at marinabarayeva.com/influencer

Let's get in touch:

• For the show notes go to marinabarayeva.com
• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva

Ep #85: As business owners, writing is a part of our routine. We constantly write emails to our clients and subscribers, blog posts, and other stuff.

You will know how to overcome writer's block, how to write that people will care about what you wrote and the copywriter's tricks to write better and sell more.

In this episode, Wes Gay shares the copywriter's hacks that help to write persuasive marketing copy.

Wes Gay helps companies create clarity from chaos, and he finds the right words to help businesses grow. As a copywriter, marketing consultant, and entrepreneur, Wes has helped companies of all sizes discover clarity in their marketing sales and create copy that works.

Time Stamped Show Notes:

• [00:22] About the episode and Wes Gay
• [01:37] Being unemployed and the lack of work inspired Wes to get deep into copywriting and turn it into a business
• [05:20] When to do your copywriting and when it's time to hire a copywriter
• [08:14] How to overcome a writer's block
• [11:42] Start writing with the problem that people have
• [12:49] Include one call-to-action that you want people to take
• [15:31] The key factors of using a call-to-action link that help to sell
• [17:36] How many times to use call-to-action on the page and the tricks that people often miss
• [22:47] The tricks and tools that will help you to be a better writer
• [29:33] Be direct and confident in asking when you sell
• [33:16] How much it costs to hire a copyeditor
• [34:36] How Wes writes a sales copy
• [39:05] Where to find Wes online
• [40:27] For the show notes go to marinabarayeva.com/85 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #84: If you think that maybe you don't charge enough for your service, then it could be time to raise your prices. Or if you are new in your business then don't sell yourself short.

In this episode, Blair Enns shares how to how to price your services.

You will learn the principles of how to set your prices, how to negotiate with people on the service packages you have, how to raise your price and close higher deals.

Blair is on a mission to change the way creative services are bought and sold the world over.

He is the founder and CEO of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creative professionals Pricing Creativity: A Guide to Prot Beyond the Billable Hour and The Win Without Pitching Manifesto.

He is also the cohost, along with David C. Baker, of 2Bobs, the podcast on creative entrepreneurship.

Time Stamped Show Notes:

• [00:22] About the episode and Blair Enns
• [02:01] Blair started his career in an ad agency that led him to open a consulting business advising the ad agencies and design firms on business development
• [05:59] The difference in pricing when you move from a small town to the big city
• [08:31] How to set your price
• [13:34] Why some people get paid a lot and some stay with the low prices for a long time
• [17:03] How to price your service when you just starting out
• [22:27] An example of how to price a new business
• [29:49] How to negotiate the price
• [36:12] How to raise your price right now
• [42:39] Where to find Blair online
• [43:27] For the show notes go to marinabarayeva.com/84 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #83: Growing a business people often get caught in the marketing and selling forgetting that you are a person behind your brand that people want to hear from.

People may need your service, but before you sell something, unless it's really urgent and they need it right away, connect with them as a person sharing some of your personal life on social media.

In this episode with Melody Spencer, we talk about how sharing your personal life on social media can help you to sell more.

Melody is a Digital Marketing & Facebook Ads Strategist with over 6 years of experience in the marketing industry. She's helped 100's of clients use digital marketing tactics to scale up and grow their businesses in unique, heart-centered ways. She is also a speaker, writer, and host of the podcast Biz Babes with Soul.

Time Stamped Show Notes:

• [00:22] About the episode and Melody Spencer
• [02:05] Melody shares her challenges of quitting a job that she didn't like without any plans and started her business learning from the mistakes
• [06:35] How she got involved in social media
• [07:53] Why share some of your personal life on social media
• [09:55] How showing up as yourself helps you to sell more
• [11:33] An example of how one Melody's video brought her new clients
• [13:53] Share both struggles and happiness with your followers
• [16:51] Where is the balance between sharing personal life and business stuff
• [18:43] How Melody plans her social media content
• [21:38] The examples of how to use Facebook live and IGTV to show some of your personal life
• [22:59] How to start writing more personal and how Melody changed her perspective on creating the content
• [25:26] Research about what your audience wants to hear from you
• [26:50] How to engage with your audience through sharing personal life
• [27:39] How to use Instagram Stories to share personal stuff and engage with your followers
• [29:42] The advice that Melody would give to her younger self when she just quit her job and was lost in what and how to build a business
• [30:30] Where to find Melody online
• [32:31] For the show notes go to marinabarayeva.com/83 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #82: When you plan an online product launch, it's important how you present it and communicate with your people. Here is where you will need your copywriting skills.

In this episode, Joy Capps shares how to write a product launch copy.

We'll talk about the winning product launches that successful entrepreneurs use, the copywriting secrets that will help you to pursuit people to buy from you, and the tricks that will help you to sell more.

As an avid scuba diver who is a copywriter, marketer, and coach—Joy dives deep into the wreckage of today's marketplace to help businesses uncover hidden treasures to connect with their customers.

Over the past 20+ years, Joy has worked with notable brands like Marvel Comics Creator Stan Lee, Compaq Computer Corp., and Enron to thought leaders like Ray Edwards, and many more.

Her goal is to help brands connect to their customers using copywriting, marketing, and business coaching strategies.

Time Stamped Show Notes:

• [00:22] About the episode and Joy Capps
• [00:34] One year anniversary of Marketing for Creatives show and the tips on launching your stuff
• [04:35] Joy shares her story leaving the rat race of corporate work to become a professional copywriter
• [08:17] What the product launch is
• [10:10] Three types of the product launch that entrepreneurs use more often
• [14:17] What the quick launch is and an example of using it
• [16:08] How an internal launch works
• [19:39] What psychological triggers you can use in your product launch copy and how they work
• [24:33] The copywriting tips to use in a product launch email series and landing page
• [29:47[ Storytelling is important when you sell something as it helps you to connect with your customers
• [34:10] How to nurture the relationship with your subscriber if you don't have a product yet
• [35:21] What will help you to sell more on the first day of the product launch
• [38:13] Where to find Joy online
• [39:12] For the show notes go to marinabarayeva.com/82 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com