Marketing for Creatives

Marketing for Creatives

By Marina Barayeva: Entrepreneur, Personal Brand Expert, Business CoachBusinessEntrepreneurshipMarketing
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Marketing for Creatives episodes

  • How to Turn a Boring Talk to a Powerful Speech with Mike Ganino | #71

    Ep #71: Do you remember people speaking on the stage or giving a presentation when you literally want to fall asleep because it's so boring? You don't want to be this kind of speaker.

    Today we got a brilliant guest Mike Ganino who shares how to turn a boring talk into a powerful speech.

    He will guide you from the moment when you sit in front of the blank screen of your computer thinking what to talk about in your speech to the moment when you delivered your speech and are ready to get more bookings.

    We'll also talk about how to start and finish the speech, how to make it more interesting and engaged for the audience, and tips on selling during the speech.

    Mike is a communication + storytelling consultant and speaker who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru.

    He is the Head Performance Coach at Heroic Public Speaking and TEDx Cambridge where he helps people connect in an authentic and engaging way with their audiences. He has worked with global organizations like Uber and Yum! Brands.

    Time Stamped Show Notes:

    • [00:22] About the episode and Mike Ganino
    • [02:20] Mike was in the hospitality industry for 20 years, but he always mixed that with his passion for acting and Improv
    • [05:09] How the accidental meeting and giving tips to a juice chain business owner led him to start doing workshops, speaking, and a book deal
    • [06:20] Using the improve technique "Yes. And.." in life can bring you more opportunities
    • [08:48] What to start with when you need to write a speech
    • [10:05] Grab your phone and start talking about the ideas you want to share in the speech
    • [12:10] When you prepare your speech, start talking from your audience perspective and check what people already tell themselves about the topic
    • [14:35] From the beginning you need to make listeners feel "Oh, I came to the right place."
    • [15:16] Don't start your speech by thanking everybody for 3 minutes
    • [17:14] You can start your speech with the fact that people don't know about and that will make them want to hear more
    • [18:22] If you're going to sell from the stage add the case studies into the whole speech instead of hard selling in the last 5 minutes
    • [19:49] How to finish a persuasive speech with the call to action
    • [20:53] If you have a Q&A session at the end make sure that you have an interesting short story or call-to-action to finish your speech after
    • [22:23] What to have on the last slide of your PowerPoint presentation
    • [24:48] Mike's ways to use call-to-action at the end of the speech
    • [25:29] Instead of giving away the presentation of your speech let people download a cheat sheet or guide
    • [27:13] The examples of how to adjust free downloads to each audience
    • [29:31] If you want to deliver a great speech you need to deliver it over and over again
    • [30:14] How to plan the powerful speech that will be easier to remember and change by the time from the short one to 60 minutes
    • [32:22] Be really good at your first 5 minutes of opening the speech
    • [34:45] What if people already listened to your speech before and you will talk about the same things next time
    • [35:17] Give the next level of information to people when you are sure that they already know what you have taught before
    • [38:20] Offer to do the workshop on the topic you speak about
    • [43:49] Where to find Mike online
    • [44:44] For the show notes go to marinabarayeva.com/71 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    46 min
  • How to Discover Your Talents and Gifts that Make You Unique with Antoine Dupont | #70

    Ep #70: Just think about it. You wake up in the morning, do your daily routine, check your social media and emails, go to work, have meetings, go back home to your family, spend some time with them, do your work again then go to sleep and the next morning you repeat everything.

    More likely you'll recognize one of these patterns. One of the days you wake up in the morning and think why is that for? What is that thing which you meant to do or want to do, but you don't do?

    I believe you're special. You have your unique talent. And in this episode, Antoine Dupont shares how to discover your talents and gifts that make you unique.

    Antoine has helped entrepreneurs grow their businesses through online marketing for almost 20 years.

    As the Founder and CEO of Katapult Marketing, Antoine spends every day helping business owners to compete and win in their industries, using up-to-date and effective marketing strategies and tactics that get results.

    Time Stamped Show Notes:

    • [00:22] About the episode and Antoine Dupont
    • [02:18] Paris born Antoine started his career working in a French restaurant, then traveled a lot and settled in the US where he started his businesses
    • [04:16] In 2001, Antoine opened a digital marketing agency, doing website development
    • [06:21] The life of the entrepreneur is so busy and goes fast that sometimes you may feel that something is missing
    • [07:01] People don't buy what you do or how you do it, they buy why you do what you do
    • [08:43] People usually make the decision about their career very early at 17-18 years old about what they are supposed to do, but often it's influenced by the family and society
    • [10:16] When Antoine was looking for his uniqueness, someone told him that he is a competitor and this is what resonated with him
    • [12:09] Many people are in jobs or doing things that are not a good fit for them
    • [13:02] To find out what is your uniqueness do an audit of your life
    • [14:07] Ask people who you interact with what your strengths and weaknesses are
    • [17:25] Take a strength finder test to find out your top 5 strengths
    • [18:44] Don't try to fix your weakness, be self-aware of it, go all-in on your strengths
    • [19:58] A big mistake is when you try to be everything to everyone
    • [23:06] How understanding that Antoine's talent is to be a competitor changed his business
    • [27:07] When you will ask people about your strengths and weaknesses you'll see the pattern in what people tell about you
    • [29:37] What you need in a team are the people who compensate for your weakness
    • [32:03] If you really uncover and you're grounded into what you want to do and what you were meant to serve stick to it
    • [33:36] Antoine's motivation "Why" he gets up in the morning every day
    • [35:30] Where to find Antoine online
    • [36:32] For the show notes go to marinabarayeva.com/70 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    37 min
  • Trade Show Marketing Tips that Bring the Results in Small Business Growth with Sue Monhait | #69

    Ep #69: Participating in the trade show isn't cheap, so you want to make sure that it will bring you the maximum outcome.

    It comes to picking the right show, setting up the booth correctly, tricks on how to communicate with the clients, and how to follow up with people.

    In this episode, I talk to Sue Monhai about the trade show marketing tips that bring results in small business growth.

    Sue, also known as the Gift Biz Gal, has been consulting with retail and online businesses for over 25 years. Additionally, she has started two multi 6-figure companies of her own. Today, The Ribbon Print Company is the major sponsor of her Gift Biz Unwrapped Podcast.

    Sue is a leader in helping entrepreneurs set up their business to become profitable and sustainable entity.

    Time Stamped Show Notes:

    • [00:22] About the episode and Sue Monhait
    • [02:10] Sue shares that even if she loved her job, she wanted to spend more time with her children so she started a business
    • [05:08] She had a quick start of her gift basket business and then expanded it to the ribbon printing
    • [06:20] Sue's experience with a trade show
    • [08:47] Why participating in a trade show is valuable
    • [11:56] The results that Sue gets after a trade show
    • [14:42] How to find a trade show to participate
    • [15:38] The smaller trade show can be more useful for your business
    • [18:20] What to have in your trade show booth to attract more people
    • [19:41] Keep a balance of what you have in your booth: not too much and not too little
    • [21:11] How to communicate with people and sell on a trade show
    • [22:06] How to introduce your product when people come to your booth
    • [24:06] Make your check out process very smooth
    • [24:56] Have some information about your product or testers in a booth that people can take with them
    • [25:51] The tips on how to collect potential client's emails on a trade show and get in touch with them after
    • [27:59] How to follow up with people who you met on a trade show
    • [29:10] A trade show is a great place to learn more about your customers and what they think about your product
    • [30:41] If someone shares how he or she likes your product ask to record it on your phone and use it as a testimonial
    • [32:48] How to analyze a trade show when it's done and put the notes for yourself about it
    • [34:07] If the show doesn't seem reasonable from the sales perspective see what other things you want to accomplish there in front of your prospective customers
    • [35:53] How Sue follow-ups with people whom she met on the trade show via email
    • [37:42] The mistakes that Sue had when she started participating in the trade shows
    • [41:36] Where to find Sue online
    • [42:33] For the show notes go to marinabarayeva.com/69 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    43 min
  • How to Write Emails to Your Subscribers That They Will Wait for with Mike Kim | #68

    Ep #68: An email list is your digital asset. When people subscribe to your email list they give you permission to write them. We are in a people to people business. Now your turn to grow this relationship.

    The technology and social media algorithms are changing all the time, the website can be shut down, but your email subscribers are people who you can reach at any time.

    In this episode, Mike Kim shares how to write emails to your subscribers that they will wait for Mike to ditch his comfy C-suite marketing job in pursuit of career freedom.

    He now hosts the #1 ranked podcast on personal branding in iTunes, The Brand You Podcast, and helps brands clarify their message.

    Mike has crafted the messages and marketing campaigns for some of today's top thought leadership brands including Donald Miller, Suzanne Evans, and Catalyst Leadership. You can read his blog at mikekim.com.

    Time Stamped Show Notes:

    • [00:22] About the episode and Mike Kim
    • [02:10] Mike shares that even if he had a well-paid corporate job he wanted to have his own business so he started blogging and podcasting
    • [04:12] He did a lot of music and public speaking before he got to blogging, but as an artist, he enjoyed the process of writing and hosting a podcast
    • [05:45] Mike doesn't do a lot of blogging but when he has something valuable to share he writes to his email subscribers
    • [07:40] Different approach to writing to your email subscribers
    • [09:10] Why Mike shared even his personal phone number with his email subscribers
    • [13:30] How to write emails that people actually want to read
    • [15:52] Mike plans his emails only when he has launches
    • [17:01] Warm up your list before you launch something. Write more about things related to the upcoming theme of the launch
    • [18:37] Bring value to people with each email you send to your subscribers
    • [19:13] Start writing thematic content about a month before you launch anything
    • [21:11] Three examples of the email you can send to your subscribers to build the relationship
    • [24:19] When you ask about what challenges people have, surprisingly many people reply
    • [25:25] Add the greeting video to the Thank You page where people get after they subscribe to your email list
    • [27:16] In the video share what they get in the freebie that they get and tips on how to use it
    • [28:32] How Mike grows his email list
    • [30:07] Different programs that Mike launch during the year and that help him to grow his email list
    • [31:57] What you can do to write better emails to your subscribers
    • [33:25] Write to your subscribers at least once a week and if they didn't open an email send it to them again
    • [34:13] The trick on how to send the second time the same email
    • [36:00] Where to find Mike online
    • [36:48] For the show notes go to marinabarayeva.com/68 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    38 min
  • How to Create a Coaching Program and Launch It Within a Month with Ronnie Tsunami | #67 (Part 2)

    Ep #67 (Part 2): You already have experience in your work. This can be a good foundation for launching your coaching program. With some effort, it can be an extra income stream for you.

    This is the second part of the episode with Ronnie Tsunami where we talk about how to create a coaching program and launch it within a month.

    For the first part just go to your favorite app where you're listening to the show whether it's iTunes, Spotify, or any other apps you use, and check the previous episode.

    You will get the whole system on what to start with and the information you need to put together. That will go later to your coaching program itself, to your marketing materials, website, lead pages, etc.

    You will know how to organize it, when is better the group coaching and when the one on one. And you will get tips on how to price it and multiply that.

    Originally from Honolulu, Hawaii, and a former member of the US Air Force who also served for the Secretary of Defense, Ronnie Tsunami has been called the "MacGyver" of training because of his ability to quickly develop learning solutions that help market and sell new products/services.

    He has generated millions of dollars in revenue for enterprise organizations, such as Microsoft, Spectrum, and PlantPure Nation, and he has also helped to quickly build "tribes" for movements that are reshaping the world.

    Time Stamped Show Notes:

    • [00:22] Welcome back to the second part of the episode with Ronnie Tsunami
    • [01:24] Build your signature system to guide people step by step in the coaching program
    • [04:58] Your signature system is a key to aligning not just your first product, but if you do it right, you can build your first product and the rest of your suite of products
    • [06:31] The reason for making a coaching program short (8 to 16 weeks) is people can get through it and don't feel like it's too big of a commitment.
    • [08:16] How much to charge for your coaching program
    • [10:23] Utilize group coaching programs and group coaching calls to multiply your income
    • [12:21] How you can manage the coaching program meeting's
    • [14:29] How to create a coaching program within 30-90 days
    • [20:59] Where to find Ronnie online
    • [22:18] For the show notes go to marinabarayeva.com/67 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    24 min
  • How to Create a Coaching Program and Launch It Within a Month with Ronnie Tsunami | #67 (Part 1)

    Ep #67 (Part 1): You already have experience in your work. This can be a good foundation for launching your coaching program. With some effort, it can be an extra income stream for you.

    You will get the whole system on what to start with and the information you need to put together. That will go later to your coaching program itself, to your marketing materials, website, lead pages, etc.

    You will know how to organize it, when is better the group coaching and when the one on one. And you will get tips on how to price it and multiply that.

    In this episode, Ronnie Tsunami shares how to create a coaching program and launch it within a month.

    The episode turned out to be longer than we usually have. I could not cut anything out as I believe what Ronnie shares will help you and your business. So, this is the first part of the episode, but don't worry the second one goes right after it.

    Just check the next episode on the platform where you're listening to the show whether it's iTunes, Spotify or any other apps you use.

    Originally from Honolulu, Hawaii, and a former member of the US Air Force who also served for the Secretary of Defense, Ronnie Tsunami has been called the "MacGyver" of training because of his ability to quickly develop learning solutions that help market and sell new products/services.

    He has generated millions of dollars in revenue for enterprise organizations, such as Microsoft, Spectrum, and PlantPure Nation, and he has also helped to quickly build "tribes" for movements that are reshaping the world.

    Time Stamped Show Notes:

    • [00:22] About the episode and Ronnie Tsunami
    • [02:53] After being discharged from the Air Force and quite Microsoft Ronnie started his own company helping entrepreneurs to build their coaching programs
    • [04:51] The difference between a coaching program, mentoring, and mastermind groups
    • [08:04] The key skills that people need to become a coach
    • [10:46] Make sure you know the area you want to be in and to be open to learning if you want to be a coach
    • [14:32] Before you create a coaching program put together a business concept document. Later it will be a foundation of your marketing
    • [17:17] The questions you need to cover in a concept document for your coaching program. It doesn't have to be a full business plan
    • [18:58] If people failed in life in some way, they are more likely to become life coaches. If they failed in business or marketing, they often become a business or marketing coach
    • [20:00] Different ways to run a coaching program and the technology that will help you in that
    • [23:17] Make sure you have a very good social media presence as a coach
    • [24:34] Have a lead magnet and landing page for your coaching program to get people's email. It might be a document, a couple of videos, or audios
    • [27:06] For the show notes go to marinabarayeva.com/67 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    28 min
  • How to Manage Conflict Situations in Business with Liane Davey | #66

    Ep #66: We tend to avoid any conflict situations by nature. However, that does not always solve the problems. Our today's guest teaches people to face conflicts and go through them.

    We will touch on relationships with the employees and freelancers, your communication with the clients and partners, and even will talk about the conflicts that can appear between you and your close people such as friends and family because you work on your business.

    In this episode, Dr. Liane Davey shares how to manage conflict situations in business.

    Dr. Liane Davey is a New York Times Bestselling author, a regular contributor to the Harvard Business Review, and the organizational psychology expert for Quartz magazine.

    As the co-founder of 3COze Inc, she advises on business strategy and executive team effectiveness with executives at companies such as Amazon, Walmart, TD Bank, and SONY PlayStation.

    Liane has a Ph.D. in Organizational Psychology and has served as an evaluator for the American Psychological Association's Healthy Workplace awards.

    Time Stamped Show Notes:

    • [00:22] About the episode and Liane Davey
    • [02:06] After 18 years of working in the consulting company Liane and her husband quit their jobs and started their own company
    • [03:32] While many people avoid conflict situations Liane Davey believes that you need to work through it
    • [05:40] The most common business conflict situation is the unwillingness of business leaders to prioritize
    • [07:53] How to manage conflict situations when you hire a person for a short-term project but still keep doing a lot of work by yourself
    • [09:39] It's important to give people feedback and clarify expectations
    • [11:02] Feedback often goes wrong because we fill our feedback with judgment
    • [12:25] If someone starts judging and hurting you give them a signal
    • [14:18] When you work with the client instead of giving feedback better ask them a question about the problem you see
    • [16:50] How to manage conflict situations when you want to fire a person when the person is not a good fit for your team
    • [22:24] Who are the toxic people and what to do with them
    • [24:29] What to do when the person can positively impact your business, but this business partner is a toxic person
    • [26:02] How to face the situation when you feel that friends and family don't understand you in your business
    • [29:15] "Why?" is the question we want to almost never use when we asked somebody why it makes them defensive
    • [31:06] When you want people to do something different let them know what you expect
    • [32:47] To avoid misunderstanding share your feelings, listen to another person then together decide where you will go from there
    • [34:01] How to manage conflict situations when you're in the middle of the conflict
    • [37:48] Where to find Liane online
    • [38:47] For the show notes go to marinabarayeva.com/66 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    40 min
  • How to Find the Right Virtual Assistant to Outsource Your Work with Liam Martin | #65

    Ep #65: How good would it be to have someone to who you could delegate the tasks that you don't like doing or don't know how to do?

    Whether it's blogging or social media find a personal assistant to help you with the daily tasks. Let's get to the details on where to find a virtual assistant, how to pick the right candidate, and how to work with the person.

    In this episode, Liam Martin shares how to find the right virtual assistant to outsource part of your work.

    Liam is the co-founder and CMO of TimeDoctor.com and Staff.com. After graduating with a master in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees and looked to solve a problem with remote employees not reporting accurate work data which turned into Staff.com.

    He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work.

    Time Stamped Show Notes:

    • [00:22] About the episode and Liam Martin
    • [02:03] Liam shares how he wanted to become a professor, which didn't work out but turned to the tutoring business
    • [04:21] As he was looking for a way to track the remote workers at that time he started a few online services
    • [05:45] If you want to hire a virtual assistant look for the one who will be able to make the right decisions without much of your control
    • [06:06] An example of how to test a graphic designer before you hire him or her
    • [09:27] The tasks that are done by one of Liam's assistants as an example of what to look for in a right personal virtual assistant
    • [11:43] What to pay attention to when you delegate the tasks to a virtual assistant
    • [14:06] Where to find the right virtual assistant
    • [16:23] Liam has a rule in a team to have a minimum of 100 virtual assistant applicants before they pick a candidate for a position
    • [17:53] A virtual assistant with the passion but fewer skills at the beginning, can be better at work later than the one who has a fantastic resume
    • [20:05] Make sure that people understand the work they need to do before you hire them. Lime focuses on getting people to quit before he hires someone
    • [24:09] An example of Liam's team workflow for blogging and content marketing where you would want to get if you want to delegate blogging
    • [29:47] An order of which virtual assistant to hire if you don't want to hire a big team for content marketing right now, starting with the SEO manager
    • [32:54] Liam has the contract and NDA with every virtual assistant
    • [33:23] How much to pay to a good virtual assistant
    • [36:44] Get one regular virtual assistant and then hire someone who is amazing at what he does for a few hours so the first assistant can learn from the pro
    • [37:58] How to set up a workflow with a virtual assistant
    • [39:24] Sometimes you should delegate even the work you like doing when it doesn't worth your time
    • [40:44] Where to find Liam online
    • [41:25] For the show notes go to marinabarayeva.com/65 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    42 min
  • The Techniques That Will Help You Generate New Business Ideas with James Taylor | #64

    Ep #64: Do you consider yourself as a creative person who can bring something new to the table any time or the one who is a pro in one thing and for the rest you usually say "no, I'm not so talented?"

    Well, whether you are one or another, I have good news for you. Today we gonna learn how to be even more creative and we will put that into action.

    Probably if you want to fill your day with creativity and productivity it will require you to cut on the daily coffin and get some green decorations around you, but those are just a few secrets that our today's guest James Taylor will share with you.

    James is an award-winning speaker and an internationally recognized leader in creativity and innovation.

    For over 20 years, he has been teaching entrepreneurs, educators, corporate leaders, writers, and rockstars how to build innovative organizations and design the creative life they desire.

    As the founder of C.SCHOOL™ and host of The Creative Life Podcast and TV Show, he's taught hundreds of thousands of individuals in over 120 countries through his online courses, books, videos and keynote speeches.

    Time Stamped Show Notes:

    • [00:22] About the episode and James Taylor
    • [02:03] James shares his journey from being a musician to working in the Silicon Valley and then becoming a professional speaker
    • [04:50] Why James switched his career a few times and what are the benefits of that
    • [06:15] Why some people have many creative ideas and other people have of lack of them
    • [08:30] Don't be afraid to be playful in business and marketing it will set you above other businesses
    • [09:58] First, understand yourself and what you like doing then apply it to your marketing
    • [11:53] How to create one piece of content and then creatively distribute it in many ways
    • [13:32] Look at how other people create content and how you can model that
    • [15:21] The short-form content is quicker to create, while the long-form deep content is good when you write a book or prepare your keynote speech
    • [17:22] The key to successful marketing is creating great work regardless of what you're doing
    • [18:40] Understand your audience and create content for that one person - your ideal avatar
    • [20:49] If you enjoy creating the specific types of content think of how you can make it valuable for other people
    • [22:12] What to do with those creative ideas that constantly come to your mind
    • [23:27] James get together with his team every three months to plan the next quarter of projects
    • [24:16] When you have many ideas ask yourself a question: which one of those ideas if I do it well, would make all the other ideas easier or not required?
    • [26:13] Get the support of other people. If necessary find a coach or mentor
    • [27:46] If your family members have no ideas about how to build a business that's not a good place to go for an advice
    • [29:03] If James could pick only one mentor he would pick his wife as she is also his business partner
    • [29:59] Why James first recommended not to choose a family member as a mentor, but himself choose his wife for that. The difference between people
    • [31:51] How to set up your day to be more creative, energized, and productive
    • [36:26] Where to find James online
    • [37:03] For the show notes go to marinabarayeva.com/64 and subscribe to the Marketing for Creatives show

    Let's get in touch:

    • What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
    • Did you get new insights? Please leave a short review on iTunes
    • Get more marketing tips on marinabarayeva.com
    • Follow on Instagram @MarinaBarayeva
    • Follow on Twitter @MarinaBarayeva
    38 min
  • The Challenge When Life and Work Seem Good, but You Feel Unhappy with Nichole Carlson | #63

    Ep #63: You may do the work which makes you a decent amount of money, have a relationship that looks good and your friends tell that you're a perfect couple, your family is happy that you are all on set and it may feel that everything goes as it supposed to be. But deep inside you know that something is missing.

    Our today's guest Nichole Carlson had what people call the American dream: great job, a house, a husband - a perfect life as many people would say. But she felt unhappy.

    To change that she left everything, even got a divorce, and started all over. That turned into a happy life and the business she likes.

    In this episode, I talk with Nichole Carlson about the challenge when life and work seem good, but you feel unhappy.

    Nichole Carlson is a high-performance coach with a proven track record of helping high-performing leaders regain alignment and life balance while leveling up their professional performance. She helps leaders flip a switch so they can make more money, have more passion, and have more energy.

    Time Stamped Show Notes:

    • [00:22] About the episode and Nichole Carlson
    • [02:17] Nichole shares how she got into the American dream life but felt so miserable that after her mom passed away she decided to change her life, left her job, and got a divorce
    • [04:29] Why she got married to the guy she didn't trust and had a job that didn't like
    • [06:02] Society gives pressure on what you should do instead of you pursuing what you really want
    • [06:46] When Nichole was even homeless for a month in a foreign country, but it was by her choice and she still kept looking for herself
    • [08:02] She started rebuilding her life after she got back home and started a business
    • [08:56] Trying different new things helps to discover what you really like doing
    • [10:21] Why Nichole changed her career so significantly
    • [11:49] How the new vision changed her perspective on what success is
    • [14:26] How to deal with the fear of significant life changes like quitting your job and starting a business
    • [17:27] How to start shifting your career and life to the new direction
    • [19:32] Get a coach that will help you to go through the changes you want to have
    • [22:00] Listen to your emotions to figure out where the biggest pain point in your life is and start your changes from there
    • [24:17] When you focus on your emotions and what you actually want you will be able to find out the small steps to take
    • [25:34] Your emotions connect every aspect of your life. When you're happy your business is growing
    • [27:31] How to deal with the fear of failure
    • [29:47] How to find the work-life balance
    • [34:48] Where to find Nichole online
    • [35:17] For the show notes go to marinabarayeva.com/63 and subscribe to the Marketing for Creatives show

    Let's get in touch:

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    37 min

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