Marketing for Creatives

Ep #81: When you are a business person, it's difficult to find a balance between these two things. You learn to prioritize and sometimes end up feeling guilty that you don't have time to spend with your family or your business doesn't bring many results and needs more attention.

In this episode, Dana Malstaff shares how to manage a business and have a family without being overwhelmed.

We'll go together through the questions on how to manage a business when you are a parent, how to delegate your work, and how to spend quality time with your family.

Dana is the CEO and Founder of Boss Mom. She is a mother, author, speaker, business strategist, podcaster, blind spot reducer, and movement maker.

She launched the Boss Mom brand with her first book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro and quickly grew to a six-figure business within a year.

Now she has over 20k students in various courses that help women all over the world raise their businesses and babies at the same time.

Time Stamped Show Notes:

• [00:22] About the episode and Dana Malstaff
• [01:58] Dana shares how she quit her job, started her consulting business six years ago, and, like many people that are new in business, did the right things in the wrong order
• [04:33] The moment when she started to realize what she wants her business to be
• [06:31] How being an entrepreneur helps Dana be a better mom
• [09:44] How to find a balance between managing a business and being with kids
• [12:54] How Dana schedules her week
• [15:53] How she started delegating her work and what team she has now
• [19:59] Why she has many people in the team that specialize in a specific area instead of having a few that can multitask
• [22:08] How Dana organizes her family schedule and quality time with the kids
• [24:25] Some ways how you can help kids to build entrepreneurship skills from an early age such for example curiosity and finding the solutions
• [26:23] Why Dana started a Boss Dad podcast
• [28:06] The difference in a business and family approach between women and men
• [30:02] How to deal with guilt for what you do whether it's growing a business or being with kids
• [32:08] How to be more productive when you manage a business and life
• [35:16] Where to find Dana online
• [35:43] For the show notes go to marinabarayeva.com/81 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #80: Do you know that moment when you start with the new social media, you count each subscriber, each view, and it grows so slow?

Well, today you'll get the smart tips from one of the big YouTubers to grow your YouTube channel faster.

We'll talk about what you need to pay attention to when you start growing your channel and why having a good quality video isn't enough for being discovered. You'll get tips on how often to post and how to speed up your growth.

In this episode, Sean Cannell shares how to grow from 0 to 1000 YouTube subscribers for your creative business.

Sean is a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video.

Sean's YouTube channels have over 700,000 subscribers, his videos have been viewed over 43 million times and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.

Time Stamped Show Notes:

• [00:22] About the episode and Sean Cannell
• [01:58] How Sean went from volunteering for video production in the local church to becoming a famous YouTuber
• [04:58] How Sean experimented with the videos in the beginning before he got clear what consistent message he was going to share
• [06:49] How to pick your first topics when you start a YouTube channel
• [10:38] The first steps that Sean would take if he would need to grow YouTube subscribers from zero
• [14:14] Why research about the topics and plan the content before you create a video
• [17:52] The tools that will help you to find the right keywords and how to analyze which one to choose
• [20:27] How to grow from 0 to 1000 YouTube subscribers
• [24:15] The tips on how to send messages to people telling that you started a YouTube channel
• [27:24] The challenges that Sean had when he just started, and nobody knew him and how to stay encouraged when things won't grow as fast as you expected
• [32:39] Why posting only one video each week during your first year maybe smarter than publishing more often
• [35:56] Your next steps that will help you to grow to 1000 YouTube subscribers
• [38:57] The story behind the video that helped Sean to get many subscribers
• [42:17] What people you can collaborate with and how to make things work for both of you
• [45:25] Where to find Sean online
• [47:48] For the show notes go to marinabarayeva.com/80 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #79: Speaking is one of the fastest ways to start positioning yourself as an expert. You already have enough experience to share it with others. As terrifying it may be for some people at the end of the day it all comes to practice.

And about the technical stuff, we'll talk about in this episode. You'll have an exercise for finding your topics to speak about, tips on what will help you to build credibility, and how to use that in marketing. All you will need after that is to start speaking.

In this episode, Michael Hudson shares how to start a speaking business based on your knowledge.

Michael is a teacher, speaker, writer, facilitator, coach, & ideapreneur. He helps people discover their vision, write their story, and speak their vision into existence using his proven VisionSpeaker™ System.

He is also an author of the Public Speaker Secrets: 52 Proven Ways to Increase Your Impact Every Time You Speak.

Time Stamped Show Notes:

• [00:22] About the episode and Michael Hudson
• [01:59] Michael shares his journey of working in different fields that turned out to be full-time speaking, coaching, and consulting
• [04:07] How he avoided public speaking at the beginning of his career and how he overcame this fear
• [08:43] The power of successful public speaking in the storytelling
• [10:09] An exercise that will help you to find speaking ideas
• [11:44] How to align your life stories with business
• [14:32] How to gain credibility as a speaker
• [18:06] Where to practice your first speeches and the tips on how to rehearse it
• [20:28] The industry-focused approach for public speaking that helped Michael to build a speaking business
• [23:02] How to find the industry to specialize in
• [23:56] What will help you to market yourself as a speaker
• [27:27] How to ask about the testimonial after you delivered a speech
• [29:10] How to ask about the referrals
• [32:47] How to get more business with video and testimonials from your previous public speaking
• [36:35] Four steps that will help you to promote yourself as a public speaker and build a business around it
• [39:13] Where to find Michael online
• [40:42] For the show notes go to marinabarayeva.com/79 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #78: There are many factors that affect SEO on your website: the keywords, quality of your article, meta tags, and others. It seems a little complicated, but let's try to go through everything step by step.

In this episode, Rand Fishkin shares how to optimize your blog post for SEO to get on the first page of Google.

Rand is the founder of SparkToro and was previously co-founder of Moz and Inbound.org. He's dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter.

Time Stamped Show Notes:

• [00:22] About the episode and Rand Fishkin
• [01:51] Rand shares his journey of how he started Moz that he run for seven years and why he left it for a new business
• [04:46] How to start with SEO on your website
• [06:09] How to find the right keywords
• [09:54] What to pay attention to when you use third services to search for the keywords
• [11:08] How to optimize a website for SEO
• [13:26] The different ways to use the keywords on the same page
• [17:27] How to optimize a blog post for SEO
• [18:33] Why it's essential that other websites link to you and which are the proper links
• [23:31] Avoid spamming with the keywords on a page
• [26:01] Where Rand recommends putting the effort to when you try to optimize your blog post for SEO
• [27:33] The tips on adding metadata
• [29:57] The mistakes that people make when they try to optimize a blog post for SEO
• [31:27] The wrong ways to create the content
• [32:49] Where to find Rand online
• [33:32] For the show notes go to marinabarayeva.com/78 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #77: As you know, there are a lot of people on Facebook. If your audience is there, then you need to be around too. Facebook groups are a great way to build the community and have more personal conversations with people interested in your topic.

In this episode, Bella Vasta shares how to use Facebook groups for marketing your business.

She will lead you through all the processes of starting a Facebook group, growing it, and using it as a part of your sales funnel.

Bella is the dynamic personality behind the one-woman coaching company, Jump Consulting.

Since 2002, Bella has been a trailblazer in the pet sitting industry, consulting with multi-million dollar companies all the way to hundreds of small businesses.

She is an author, podcast host, blogger, and has been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and The Huffington Post.

Time Stamped Show Notes:

• [00:22] About the episode and Bella Vasta
• [01:48] Bella shares her story of being a pet sitter in college that turned into the business later. Growing it by mastering Facebook groups she teaches others how to leverage them to expand their business
• [04:41] Why Bella chose Facebook groups for marketing and her journey of working with them
• [07:40] What is better to start your own group or to be part of others
• [09:23] How to choose what Facebook group will be about
• [12:30] How to find your first Facebook group members
• [16:00] How to grow a Facebook group
• [18:11] What content to post in a Facebook group and how often
• [21:25] The ideas on what engaging content you can create
• [24:52] How to manage a Facebook group
• [27:12] How to get more engagement in a Facebook group
• [30:51] How to use Facebook groups to sell your service
• [34:17] Where to find Bella online
• [35:00] For the show notes go to marinabarayeva.com/77 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #76: Instead of building everything from scratch go to the places where your audience already hangs out. One of the opportunities is to start writing on Medium.com.

It's a platform similar to your blog, but it has many other publishers where you can submit your posts.

Also, you can publish articles that you wrote on other sites. However, like any platform, it has its nuances.

In this episode, Dakota Shane shares how to build your audience and email list with Medium articles.

Dakota is a columnist for Inc. Magazine and the co-founder of Arctiphi, a copywriting & social media agency based in Los Angeles. Dakota has spoken at marketing and writing conferences all around the United States and Canada on content marketing topics.

In 2017, he was the No. 2 writer on Medium.com for social media, alongside Gary Vaynerchuk. His work has been read by over 1.5 million people around the globe and recognized by industry leaders.

Time Stamped Show Notes:

• [00:22] About the episode and Dakota Shane
• [01:22] Check what type of influencer you are as an entrepreneur at marinabarayeva.com/influencer
• [03:13] After graduating from college Dakota wanted to work in marketing, so the best way he found to do that is to start his own company
• [04:48] How he became one of the top writers on Medium
• [08:14] Use the Import Story feature to syndicate your articles from other sites
• [09:27] How Dakota mixes syndicated content with the original articles on Medium
• [12:46] A post that he wrote on Medium got him to the book deal
• [14:21] To get in front of your audience write for the publications on Medium
• [16:34] What are the publications
• [18:38] How to submit your articles to the publications to get a better chance to be accepted
• [21:13] Give the editors a deadline to review your articles
• [23:28] When you send articles to publications on Medium they appear on the publication page as well as yours
• [24:14] How to promote your articles
• [27:55] Build the relationship with other authors on Medium and help each other to reach more people
• [29:26] How to drive people from Medium to your email list
• [32:07] Don't write for the publications that do not allow you to include a link to your lead magnet in the article
• [33:48] How Dakota organizes his workflow of writing the articles on Medium
• [38:35] Write for your blog first, then republish it on Medium
• [39:30] Where to find Dakota online
• [40:21] For the show notes go to marinabarayeva.com/76 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Get more marketing tips on marinabarayeva.com
• Did you get new insights? Please leave a short review on iTunes
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #75: Once you understand how the sales funnels work it will be easier for you to attract people and have more sales. We'll talk about each step you need for the online sales funnel and the tricks that successful online entrepreneurs use to get leads and clients.

In this episode, Liz Pineda shares how to sell online with the high converting sales funnels.

Liz helps online entrepreneurs transform their knowledge into recurring revenue by assisting them to build sales funnels and other high-performing lead generation systems.

She has built funnels for top thought leaders like Jeff Bullas, Ray Edwards, and Mike Kim and worked as a consultant for Century Link, and other Fortune 500 companies.

Time Stamped Show Notes:

• [01:41] How Liz got to online marketing after creating the website for her mom about handmade jewelry that needed a traffic
• [05:29] She refused to work for someone else she became a virtual assistant for building funnels
• [08:49] Why some people almost always make money using sales funnels and many others struggle with them
• [10:31] The foundation of the sales funnel is knowing your avatar
• [14:02] What a signature solution to a problem that you solve for your audience is and why you need a visual representation of it
• [17:10] How to create a lead magnet based on your signature solution
• [18:21] Different lead magnets that convert better these days
• [20:52] The one thing that will help you to build a better relationship with your audience right after they get your freebie
• [25:06] How to nurture the relationship with your subscribers with the email sequence
• [26:45] Why creating content isn't enough for selling online and the key steps of what to do first
• [29:50] At what step of the sales funnel and how people make money online
• [34:19] Your Thank You page is the big hack that you can put to work today to convert more people
• [36:08] Where to find Liz online
• [36:10] For the show notes go to marinabarayeva.com/75 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #74: People tend to overcomplicate things. Let's make your business processes more simple and effective. Once you've done it, you can automate your business in many areas.

Our special guest Greg Hickman got a tip from his coach to leave only one thing in each step of the business model he used. I watched the video where he shared that a few months ago.

Then I decided to experiment with the social media I use to share the content and see if I can increase the traffic from it. I picked Pinterest as a primary platform.

Within a month I saw the traffic growth and now spend less time on Pinterest as a big part of the process is automated.

While I'm still experimenting with it, listen to the episode and see how you can simplify and automate your business processes.

Greg is a marketing funnel strategist, coach, and founder of System.ly, a marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and automate both their sales and fulfillment systems.

Greg has helped design and implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Jay Baer, and other market leaders.

Time Stamped Show Notes:

• [00:22] About the episode and Greg Hickman
• [02:20] Greg started his entrepreneurial path in the mobile business, but worked with customers that he didn't really enjoy working with
• [04:02] He began using the marketing automation tool InfusionSoft and got in touch with many well-known online entrepreneurs
• [06:35] Greg saw the entrepreneurs were using the tool but had many trials and frustrations, and he could help use it more effective
• [08:08] How formula to six-figure business works
• [10:30] From 10-15 sales offers Greg's company went to one offer
• [11:22] They picked Facebook as one traffic source
• [13:05] It may be scary to choose only one of everything but once all start working you'll be okay with that
• [15:01] Pick one traffic source and go deep into all of its features
• [16:41] Look at the things that you're already doing and see what processes you can automate
• [17:37] Everyone already has systems in your business, but sometimes we don't realize that
• [20:18] How to automate the traffic source
• [21:56] Before you automate anything you need to simplify it first
• [25:03] Before clients schedule a call with Greg and his team they need to watch several videos to come prepared for the call
• [26:11] One of the difficult questions for entrepreneurs is where do you want your business to be? They don't know what they want
• [27:25] A big mistake that people make is automating before doing everything manually
• [28:35] Create the automation process by recording each step you do and creating the checklist for that
• [30:38] Once you've simplified your business you can add a new offer or traffic source, but the whole system still will be the same
• [32:30] Why you lose when you pick one social media as one source of traffic and try to stream the same content to many others
• [34:39] Where to find Greg online
• [35:17] For the show notes go to marinabarayeva.com/74 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #73: When it comes to hiring someone there are a lot of things to think about: what candidate do you need? Where to find him or her? How to test the candidates and pick the right one? How to manage the workflow when people start working?

Usually, entrepreneurs think about all of that on a go when they already need to hire someone and it takes a long time.

In this episode, Scott Wintrip shares how to hire talented people and make the hiring process fast and effective.

Scott has changed how thousands of companies across the globe find and select employees, helping to design and implement a process to hire top talent in less than an hour.

He is the author of the bestselling new book High-Velocity Hiring: How to Hire Top Talent in an Instant.

For five consecutive years, Staffing Industry Analysts, a Crain Communications company, awarded Scott a place on the "Staffing 100," a list of the world's 100 most influential leaders.

Time Stamped Show Notes:

• [00:22] About the episode and Scott Wintrip
• [02:03] Scott was in the theatre and music, then turned to the hiring profession, and in 1999 he opened a consultancy group
• [06:03] When you plan to hire people, start with the blueprint of what people you look for
• [07:45] Cultivate a relationship with people before a job position is opened
• [11:07] Give people some work before you hire them to test them and understand their skills
• [12:37] The resume isn't an accurate reflection of people experience
• [13:23] An example of the test for the salesperson
• [14:13] How to test if people are good at following the directions during the working process
• [15:02] Two important questions to ask during a face-to-face interview: Why us? and Why now?
• [16:27] Pay attention to how people communicate if you need this skill for the job position
• [17:11] Eight streams of finding the talented people
• [19:34] The process of hiring people
• [22:20] The big mistake that people make when they hire people
• [25:25] Bad hires often happened because, in the beginning, an entrepreneur wasn't clear about criteria from the hiring profile
• [27:34] How to set up the workflow with the person that you just hired
• [29:44] Demonstrate people their work so they can perform better
• [33:41] How Scott showed the workflow to an overseas person
• [35:35] Who entrepreneurs should hire first
• [37:19] What was Scott's first hire
• [38:53] Where to find Scott online
• [40:09] For the show notes go to marinabarayeva.com/73 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #72: There are the debates on Internet if Google AdWords ads are still worth trying, or it's better to use Facebook ads or optimize everything for SEO.

All of those solutions have a different reach of people. We will talk about when and how to use Google AdWords to get the outcome, how much to spend on the campaign and how to analyze the results.

In this episode, Joseph Bojang shares how to run the Google AdWords ads.

Joseph is on a mission to help business owners save more of their money and time when they advertise online. He's the owner of Web Champs, a company dedicated to doing all the hard work so clients can be the champions.

Time Stamped Show Notes:

• [00:22] About the episode and Joseph Bojang
• [01:36] Joseph had a job in education before he started working will local companies on their websites
• [03:37] Why he picked Google AdWords as an area to specialize in
• [04:51] Why consider using Google AdWords ads
• [05:53] When to choose Google AdWords ads and when Facebook ads
• [07:43] The different results from Google AdWords and SEO optimization
• [09:10] How Google AdWords work
• [12:04] Commit to three months if you want to run Google AdWords ads
• [13:27] What data you need to collect within the first month of the Google AdWords campaign
• [15:51] Three parts of the successful campaign
• [17:22] Start with the goals and results and define what success looks like for my client
• [18:59] How to find what Google AdWords and Facebook ad campaigns run your competitors
• [20:41] How to write an ad text
• [21:41] Testimonials can help you to write an attractive ad copy
• [23:23] How to test what text of the Google AdWords ad works better
• [25:13] How to pick the right keywords
• [28:07] How to use Google Keyword Planner to plan the budget for the ad campaign
• [31:03] How to find the keywords in Google Keyword Planner that you would want to use in the ad copy
• [34:24] How to low down the expenses of the Google AdWords campaign
• [35:25] Setup the landing page where you will send the traffic from Google AdWords
• [37:15] Where to find Joseph online
• [37:43] For the show notes go to marinabarayeva.com/72 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva