Ep #45: You may have a thousand followers on your social media, ten thousand, a hundred thousand, or more, but the number doesn’t really matter till you have an engaged community.
There is a big difference between having the number of followers that don’t really care about what you do and what you post, and the fans of you and your content.
In this episode, Brian Fanzo shares how to turn your social media followers into your fans.
Brian inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach millennial and generation Z consumers.
He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of iSocialFanz which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.
Time Stamped Show Notes:
- [00:22] About the episode and Brian Fanzo
- [02:01] Brian shares his journey from working in a cybersecurity company for the U.S. government to discovering his passion for social media and collaboration
- [04:32] His experience of being an entrepreneur
- [06:38] Brian’s secret to growing his community
- [08:26] The difference between a social media follower and a true fan
- [09:59] It doesn’t really matter how many followers you have. What matters most is your ability to impact people’s lives.
- [11:06] How Brian got started with podcasting
- [11:58] The content Brian creates
- [12:57] How he repurposes his content to multiply his reach
- [15:40] How to manage a huge amount of content creation work
- [17:37] How to be more productive
- [19:45] How to engage with your followers on social media
- [21:39] How to document your life in 10-20 seconds for channels like Instagram Stories
- [23:35] Posting on social media gives people access to things they can’t get elsewhere
- [24:29] Share the real you with people, even the tough moments when life gets hard and you cry
- [25:34] Build such strong relationships with your community that when the time comes, you can monetize it without having to sell directly
- [28:22] How Brian got invited to speak at the conference after people followed him for a year and appreciated the value he provides through his content
- [29:22] How Brian grew his social media following early on by caring, sharing, and collaborating
- [32:08] Spend time connecting with people and engaging with them on social media platforms
- [32:59] You don’t need a large email list to monetize your work if you have an engaged community
- [35:59] You don’t need to stand out where everyone else is. Just be where your community is
- [36:24] Collaboration is key if you want to turn your social media followers into fans
- [38:41] Where to find Brian online
- [39:22] For the show notes, go to marinabarayeva.com and subscribe to the Marketing for Creatives show
Episode show notes:
How to Turn Your Social Media Followers into Your Fans
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