Marketing for Creatives

Ep #52: It's much easier when other media share about you instead of you talking about how good you are. Different media already communicate with your audience and potential customers.

Our today's guest went all the way from nobody to recognized expert using media.

He will share with you how to craft a press kit that the media would love to interview you, what you need to pitch media, what media to reach to attract your audience, grow your expertise, and become a media celebrity.

In this episode, Josh Elledge shares why you should become a media celebrity - and how to make it happen.

Josh is a U.S. Navy veteran and launched UpMyInfluence.com to help turn entrepreneurs into media celebrities increasing their authority, influence, and revenue.

He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising.

Josh writes a syndicated newspaper column to 1.1 million readers and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Time Stamped Show Notes:

• [00:22] About the episode and Josh Elledge
• [02:07] Josh shares how he went from being in no media to being featured in the media over 2000 times
• [04:03] When he just started out and had no money he reached out to anyone with the audience trying to be helpful
• [06:00] His work on the radio station helped him to get a lot of businesses
• [08:20] At the beginning when you reach media be very careful about not selling. Instead, think about how you can bring value to the audience
• [09:29] How Josh spent $25,000 on PR firm and didn't really get the results
• [11:31] Start by showing your authority. You need to be one of those people who media would consider as a respected person
• [13:12] The important parts of the email that you send when you pitch media
• [15:35] Don't ask for any promotions when you reach media
• [16:18] Make sure that your website is updated and look professional
• [17:55] What to include into the press kit that you send to the media
• [19:15] Make the job of the journalist or the host as easy as possible when you pitch them with your press kit
• [19:29] Prepare the questions that they may ask you
• [21:56] You want to serve a lot of people
• [22:48] If you want to look professionally take LinkedIn and Twitter seriously
• [24:42] You want to be known as an expert, so pick topics that will establish your authority in the specific area of expertise
• [25:18] People need to describe you in one sentence
• [29:05] Keep the record of all media mentions you have
• [30:02] Find out what you should focus on, the topics that you share
• [31:27] How Josh's client multiply his income because he narrowed his focus from talking about the relationship in general to talking about the relationship for dentists
• [33:34] For people who have no money your free content will be enough but serve the audience who has a budget
• [34:15] How to choose which media to pitch
• [36:17] There are media that you do for authority and another type is for exposure. Get to both of them, but understand which one is which
• [38:20] When people see you as an authority they want to give you your money
• [42:36] Where to find Josh online
• [44:00] For the show notes go to marinabarayeva.com/52 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #51: If you used Twitter or Facebook you may think that Instagram is as easy as those two platforms, but in fact, it has its own nuances. When you do things right, you get the results with Instagram.

In this episode, Jenn Herman shares an Instagram marketing strategy that works.

We will talk about the hashtag strategy, growth tactics, Instagram algorithm, and the ways to build your engaging community.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn's Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016.

Jenn provides training, tips, and resources for small to medium-sized businesses that need to structure their social media strategies.

Time Stamped Show Notes:

• [00:22] About the episode and Jenn Herman
• [01:58] Jenn started writing about Instagram and Instagram marketing as a hobby then people started recognizing her and inviting her to speak at the events
• [04:28] If you use Instagram for business then teat is as it is but don't get to the extreme posting only promotional messages
• [06:56] In your Instagram marketing strategy focus on building a loyal community and everything else will build off of that
• [08:38] How to grow your followings with a contest or a giveaway
• [09:54] How to be strategic in using hashtags to grow your audience on Instagram
• [11:02] Collaborate with other Instagram accounts and do shout outs for shout out
• [12:50] How to pick the hashtags that will help you to attract the right audience
• [14:19] Don't do follow for following. Instead, engage with people relevant to what you do on other accounts
• [16:02] If you want to build an Instagram community you need to be present and active on the platform
• [16:36] Post as often as you want, but be consistent with that
• [17:32] Have a good description of the image
• [19:34] Post with the regular schedule, but when you have an event and more content to share use an album or carousel to post more photos
• [20:57] The hashtag strategy you may want to try
• [22:31] How to grow up to 10,000 Instagram followers if you don't have them yet
• [23:31] Engage with people who use the hashtag that set for the event relative to your audience
• [26:29] The myths and reality about the Instagram algorithm
• [30:03] Use an analytic function to constantly monitor what content perform better and create more of that content
• [35:23] Where to find Jenn online
• [36:02] For the show notes go to marinabarayeva.com/51 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #50: As an entrepreneur, you have the advantage of being more personal with people, testing things faster, and other benefits. There is no need to chase big businesses' success. Instead, use your resources to stand out as you are.

In this episode, Ulli Appelbaum shares how your small business can win the big guys with creative marketing.

Ulli has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product, or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank.

Ulli's system of flashcards helps executives and teams overcome their mental barriers and see their company in a different light and inspire fresh perspectives on businesses and categories.

Time Stamped Show Notes:

• [00:22] About the episode and Ulli Appelbaum
• [02:06] Ulli shares his story where he sold t-shirts in school, worked for the big corporations, and ended up starting his own company
• [04:15] What small businesses can do right now that large companies can't
• [07:38] How small business can get their market among big companies
• [09:41] An example of picking a local beer, which is produced by the local small business, over buying from the large brand
• [10:54] We're in the people business so as a small business you can be closer to your customers
• [13:21] Take what you offer and your personality and translate them into a proposition that is appealing to your customers
• [15:02] Social media let you test ideas, find products, and let you be closer to your potential customers
• [15:55] How Betabrand use social media to test new design concepts
• [18:05] People like to be involved, allow them to help you
• [19:28] No matter what business you have it's not B2B or B2C, it's P2P - people to people business
• [20:32] How the local cider company grew their business literally knocking to every single door of the various retailers
• [23:03] Big companies looking for ways to work with the small businesses, you just need to get in front of them
• [24:28] How two guys started producing hand-made energy bars that were sold to Kellogg later for $600,000,000
• [26:06] The barrier to innovation is listening only to the information that confirms your beliefs
• [27:01] How Ulli started an online community for moms and why it didn't work out
• [29:08] Surround yourself with the experts
• [29:45] Never use your family and friends for business advice, but find professionals who have business experience and know what they are talking about
• [31:49] The pillars that will let you do and produce whatever you want in business
• [34:57] Where to find Ulli online
• [35:30] For the show notes go to marinabarayeva.com/50 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #49: As you know, Facebook is one of the top social media networks. With its number of users, there are definitely those who need your service or product.

We will cover how to target your audience when you create Facebook ads, what types of ads to create, how much to pay for Facebook advertising, and how to run the tests there.

In this episode, with Andrea Vahl, we talk about Facebook ads and how to advertise your creative business on Facebook.

Andrea is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.

Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com. She is also the co-founder of Social Media Manager School, a course that's helped over 1400 people learn social media and start a business.

Time Stamped Show Notes:

• [00:22] About the episode and Andrea Vahl
• [02:06] Andrea shares how she started talking about social media in a funny way as grandma Mary and it led her to the book deal and speaking all over the world
• [04:21] How she started specializing in Facebook
• [05:33] What to start with if you want to advertise your creative business on Facebook
• [06:57] Different types of advertising you can have on Facebook
• [08:11] Boosting the Facebook posts that doing well can outperform the Facebook ads
• [11:05] An example of the Facebook ad that Andrea had for her Webinar
• [12:10] To create the Facebook ads that convert you need to understand your sales funnel
• [14:29] What is targeting in Facebook ads and how to target your audience
• [15:54] Retargeting on Facebook helps you to reach a warm audience
• [18:10] If you want to reach a new audience try both targeting and retargeting and see what perform better
• [19:07] The price per click for the Facebook ads can vary depending on the place and the types of ads
• [20:10] How much many to spend on testing the Facebook ads
• [22:28] When you test Facebook ads start with testing the audience and different keywords
• [24:54] A single image performs better in terms of cost per click, but videos can be better for conversions
• [25:57] How to create an effective Facebook ad
• [29:12] How to track the conversion of the Facebook ads
• [30:44] What you should focus on when you run the Facebook ads
• [31:47] Where to find Andrea online
• [32:24] For the show notes go to marinabarayeva.com/49 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #48: There are two main factors to remember when you want to get more traffic from Pinterest: first is to prepare high-quality images on your website for people to share and the second is to Pin and share other people's content.

I love Pinterest. It is more of a search platform like Google now. As much as social media is time-consuming, I want to give you the shortcut and bring you the expert from the service I use for Pinterest.

Tailwind will help you to organize and schedule your pins very fast as well as get together with other Pinterest members and reshare each other Pins.

In this episode, Melissa Megginson shares how to get more traffic from Pinterest within the next month.

She is Marketing Manager and resident Cat Lady at Tailwind, the leading visual marketing tool for brands. In her 5 years at Tailwind, Melissa has won an ADDY award worked with major brands like Adobe and JCPenney, and is currently working towards an MBA from the University of Oklahoma.

Time Stamped Show Notes:

• [00:22] About the episode and Melissa Megginson
• [01:56] Melissa shares her experience working in Tailwind
• [04:39] If you want to get more traffic from Pinterest optimize your website and images for Pinterest first
• [05:37] Use Social Warfare plugin to optimize images and descriptions for major social media platforms including Pinterest
• [07:39] How to create images that potentially may bring more traffic from Pinterest
• [08:26] Use high-quality photos from pexels.com and unsplash.com to create beautiful images for your blog posts
• [09:54] Test both images with the text and text on the plain background to see what performs well for your niche
• [11:49] Make sure that the Pin images match the website content
• [12:28] Be consistent with your pinning
• [13:17] Find or organize the like-minded communities of other Pinterest users so you can support each other
• [13:48] Use Tailwind tribes to find other bloggers in your niche
• [16:32] Use Facebook to find groups with other Pinterest users
• [18:32] How to find relative Pinterest groups on Facebook
• [19:12] How often to post on Pinterest
• [20:33] Use Google, Pinterest, and Tailwind analytics to see what works well for you on Pinterest
• [22:13] Test images to find what's more attractive on your Pin the style or the description
• [23:59] Tips on using hashtags on Pinterest
• [24:33] Why a number of followers aren't so important on Pinterest
• [25:40] First five pins after midnight UTS are the first ones that are shown on the follower tab
• [27:52] Use Tailwind Smart Scheduler to define at what time it's better to post your pins
• [28:52] The biggest mistakes people make on Pinterest
• [30:38] If you use Pinterest for business keep your account around one topic
• [32:07] Where to find Melissa and Tailwind
• [32:26] For the show notes go to marinabarayeva.com/48 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #47: Public speaking gives a lot of exposure to your business and your personal brand. To get to public speaking you can approach everyone with everything or get prepared with your show real, credentials, and the right topics. And those are just a few things that you can start with.

In this episode, Christa Haberstock Colson shares tips on everything you need to get to public speaking to build your brand.

Christa is President & Founder of See Agency, the industry's fastest-growing speaker management outfit. She manages, consults, and represents a cadre of elite corporate talent, personally booking over $3M of speakers annually into corporate events.

Christa is both an accomplished Recording Artist and Actor. She has written, performed, and produced award-winning songs which received radio play in the US, Canada, and West Africa.

Time Stamped Show Notes:

• [00:22] About the episode and Christa Haberstock Colson
• [01:46] Christa shares her journey from being a musician to opening a speaker management agency
• [03:11] Why she calls herself an accidental entrepreneur
• [04:51] The way to become bookable as a speaker is to take everything you have and combine that with the sellable package
• [06:25] The best thing you can do is create a great keynote speaking reel in three versions: short, medium, and full length
• [07:49] What to include into your public speaking reel and how long it should be
• [09:06] Whether you need to have a presentation of yourself and the part of your keynote speech in the public speaking reel and how to present them
• [10:43] Prepare additional information about yourself such as social proof, BIO, testimonials about your public speaking
• [11:49] It's important to have an introduction, which is different than your BIO
• [13:08] Have three topics that you speak about. More than three may be too many
• [13:37] The topics you pick needs to be similar enough that they won't seem like you try to be all things to all people
• [14:58] What's better to have a different title and similar content all the time or different topics and different content
• [16:44] Christa had a meeting with the client and another agent where they discussed how often you need to change the topic of public speaking
• [18:06] Don't diversify too much from who you are
• [19:04] What to do if you're a multi-passionate entrepreneur and can talk about different topics with the example of Christa's story of trying to get the US green card and being rejected twice
• [24:43] Three things that will help you to become a public speaker
• [26:34] Don't be afraid to do free public speaking as you may get the bigger opportunities when some of the listeners will refer you
• [28:28] The tips on pricing your public speaking
• [30:44] Use any ways that work for you to apply for public speaking
• [31:49] The strategy that will help you to get booked with public speaking
• [33:20] Where to find Christa online
• [33:49] For the show notes go to marinabarayeva.com/47 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #46: I'm sure you know those people who are easygoing, make jokes, and just so fun to be around. Maybe you're one of those people too or you wish to be one of them.

Anyway, let's see how you can use humor in your life and business and how it may benefit you. And don't tell me you're not really a funny person.

In this episode, Andrew Tarvin shares how to use humor in business to be less stressed, laugh more, and manage your business with enthusiasm.

Andrew is the world's first Humor Engineer teaching people how to get better results while having more fun.

Through his company, Humor That Works, Andrew has helped more than 25,000 people at more than 250 organizations.

Prior to starting his company, Andrew was a top-rated project manager at Procter & Gamble, managing million-dollar projects for a $350 million business. He is also an accomplished comedian, having performed in more than 1,000 shows all around the world.

Time Stamped Show Notes:

• [00:22] About the episode and Andrew Tarvin
• [02:01] Andrew shares how he as an IT engineer started exploring humor and how it relates to business and productivity
• [04:40] Humor is a skill and anyone can learn how to use it
• [06:09] Five benefits of using humor in business to get stressed less and laugh more
• [08:14] Tell the funny stories or use interesting examples in your presentations when you build a relationship with clients
• [10:21] Use humor and Pomodoro Technique for being productive during the day
• [13:02] How to use humor to strengthen your leadership
• [14:17] How to learn to be funnier if you don't know what to do
• [16:38] What means to be a shepherd of humor and how can you do that
• [18:25] The confusing funny story about how Marina and Andrew got to know each other
• [19:54] What if you made a wrong joke or nobody laugh
• [22:33] How to use humor in marketing copy
• [25:07] Tips on where you can use humor in business
• [27:10] Where Andrew find funny stories
• [28:27] How to use your rational or irrational fears as the way for humor
• [30:07] Where to find Andrew online
• [31:34] For the show notes go to marinabarayeva.com/46 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #45: You may have a thousand followers on your social media, ten thousand, a hundred thousand, or more, but the number doesn't really matter till you have an engaged community.

There is a big difference between having the number of followers that don't really care about what you do and what you post, and the fans of you and your content.

In this episode, Brian Fanzo shares how to turn your social media followers into your fans.

Brian inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach millennial and generation Z consumers.

He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of iSocialFanz which has helped launch digital and influencer strategies with the world's most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.

Time Stamped Show Notes:

• [00:22] About the episode and Brian Fanzo
• [02:01] Brian shares his journey from working in a cybersecurity company for the U.S. government to discovering his passion for social media and collaboration
• [04:32] His experience of being an entrepreneur
• [06:38] Brian's secret to growing his community
• [08:26] The difference between a social media follower and a true fan
• [09:59] It doesn't really matter how many followers you have. What matters most is your ability to impact people's lives.
• [11:06] How Brian got started with podcasting
• [11:58] The content Brian creates
• [12:57] How he repurposes his content to multiply his reach
• [15:40] How to manage a huge amount of content creation work
• [17:37] How to be more productive
• [19:45] How to engage with your followers on social media
• [21:39] How to document your life in 10-20 seconds for channels like Instagram Stories
• [23:35] Posting on social media gives people access to things they can't get elsewhere
• [24:29] Share the real you with people, even the tough moments when life gets hard and you cry
• [25:34] Build such strong relationships with your community that when the time comes, you can monetize it without having to sell directly
• [28:22] How Brian got invited to speak at the conference after people followed him for a year and appreciated the value he provides through his content
• [29:22] How Brian grew his social media following early on by caring, sharing, and collaborating
• [32:08] Spend time connecting with people and engaging with them on social media platforms
• [32:59] You don't need a large email list to monetize your work if you have an engaged community
• [35:59] You don't need to stand out where everyone else is. Just be where your community is
• [36:24] Collaboration is key if you want to turn your social media followers into fans
• [38:41] Where to find Brian online
• [39:22] For the show notes, go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Turn Your Social Media Followers into Your Fans

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #44: Saying that you're great in your service or your product is the best isn't enough for people to decide to deal with you.

You need to have a clear statement of how you are different and this should go through all of your business processes.

In this episode, Scott McKain shares how to differentiate yourself from your competitors. He will help you to find and express why and how you are different.

Scott is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an "Ultimate Customer Experience®."

Scott McKain's presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world's most influential corporations.

Time Stamped Show Notes:

• [00:22] About the episode and Scott McKain
• [01:47] Scott shares how he grew up in an entrepreneurial family and started his business when he was in college
• [03:09] How he tried to stand out among other speakers and his research turned to the book Create Distinction and a lot of public speaking
• [04:44] We assume that customers know why our business is different, but in fact, they don't
• [06:34] Everyone says "We are the best." How to differentiate yourself from other businesses
• [07:52] Be absolutely clear about what your advantages are
• [09:13] Scott's challenge when wanted to give a speech about the distinction even if the speaking bureau didn't want to accept it
• [10:16] You have only six seconds to get someone's attention
• [12:58] Once you get people's attention you have time to tell more about what you do
• [13:28] An example of the plumbing company message that makes it stand out
• [15:13] Be creative and find one thing that makes you different
• [16:28] An example of what makes the St. Elmo Steak House different from 18 others nearby
• [18:11] One thing that makes Enterprise rental car agency different
• [18:37] Make a list of every single point of contact you have with your customers and add one thing that will make you stand out
• [19:35] People don't buy your WHY, they buy HOW you help them
• [21:31] How to let everyone know about that one special thing your business
• [23:03] The difference between customer experience and customer service
• [25:28] You have to connect with customers emotionally
• [26:44] How to express in business the special things that differentiate you from your competitors
• [27:41] Your customer service should start with your employees
• [28:30] The common mistakes that people make when they try to differentiate themselves
• [30:20] Things to do within next 3 weeks to differentiate yourself from your competitors
• [32:30] Where to find Scott online and get more information about how to differentiate yourself from your competitors
• [33:27] For the show notes go to marinabarayeva.com/44 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #43: Having a book may lead you to new opportunities. It helps with marketing your workshops and courses, getting speaking gigs, and promoting your main business as well.

When you plan to publish the book the marketing plan starts from the beginning. It includes focusing on the audience, building relationships with media, getting ready for launching and marketing the brand-boosting book and your business at the same time after that.

In this episode, Julie Broad shares how to get your business noticed with a brand-boosting book.

Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for the Best Sales book.

As an entrepreneur and successful real estate investor, she was also awarded the Top 20 under 40 Award. Her latest venture, Book Launchers, helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top-quality book.

Time Stamped Show Notes:

• [00:22] About the episode and Julie Broad
• [02:02] Julie grew up in an entrepreneurial family. After college, she started investing in real estate and got a tough time during the financial crisis in 2008
• [04:41] Julie's challenges in the real estate business that she wanted to share in a book
• [06:23] The publisher didn't believe in her idea and rejected her as they didn't believe that she can sell a book
• [07:10] Julie decided to self-publish her brand boosting book
• [08:03] Her book became #1 bestseller on Amazon and it turned out that she opened a book publishing company
• [09:54] The difference between brand boosting book and the regular book
• [11:10] To focus on the target audience helped Julie to become a bestselling author
• [11:51] The key components of the brand-boosting book
• [13:30] Why you should self-publish a book instead of going to the traditional publisher
• [14:54] The authorship of the book if you get to the traditional publisher or self-publish it
• [16:06] How to market your brand boosting book
• [17:48] Things to keep in mind when you start reaching people and promote your book
• [19:49] The different ways to increase your income after you published your book
• [22:34] How to get booked for more workshops and speaking opportunities
• [24:18] How media noticed Julie after publishing her brand boosting book
• [25:37] How to market yourself and your business with the brand-boosting book
• [27:03] How to pitch the media right after your book came out and it's not popular yet
• [28:09] What to do if you already wrote a book, but it didn't work as well as you expected
• [29:43] What to do if you are an ordinary entrepreneur who has no authority yet, but you want to publish your book
• [33:07] Where to find Julie online
• [33:57] For the show notes go to marinabarayeva.com/43 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva