Ep #49: As you know, Facebook is one of the top social media networks. With its number of users, there are definitely those who need your service or product.

We will cover how to target your audience when you create Facebook ads, what types of ads to create, how much to pay for Facebook advertising, and how to run the tests there.

In this episode, with Andrea Vahl, we talk about Facebook ads and how to advertise your creative business on Facebook.

Andrea is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.  

Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com. She is also the co-founder of Social Media Manager School, a course that’s helped over 1400 people learn social media and start a business.

Time Stamped Show Notes:

• [00:22] About the episode and Andrea Vahl
• [02:06] Andrea shares how she started talking about social media in a funny way as grandma Mary and it led her to the book deal and speaking all over the world
• [04:21] How she started specializing in Facebook
• [05:33] What to start with if you want to advertise your creative business on Facebook
• [06:57] Different types of advertising you can have on Facebook
• [08:11] Boosting the Facebook posts that doing well can outperform the Facebook ads
• [11:05] An example of the Facebook ad that Andrea had for her Webinar
• [12:10] To create the Facebook ads that convert you need to understand your sales funnel
• [14:29] What is targeting in Facebook ads and how to target your audience
• [15:54] Retargeting on Facebook helps you to reach a warm audience
• [18:10] If you want to reach a new audience try both targeting and retargeting and see what perform better
• [19:07] The price per click for the Facebook ads can vary depending on the place and the types of ads
• [20:10] How much many to spend on testing the Facebook ads
• [22:28] When you test Facebook ads start with testing the audience and different keywords
• [24:54] A single image performs better in terms of cost per click, but videos can be better for conversions
• [25:57] How to create an effective Facebook ad
• [29:12] How to track the conversion of the Facebook ads
• [30:44] What you should focus on when you run the Facebook ads
• [31:47] Where to find Andrea online
• [32:24] For the show notes go to marinabarayeva.com/49 and subscribe to the Marketing for Creatives show

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