Marketing for Creatives

Ep #32: Personal projects are the most exciting ways of marketing your business because first, you pick something that you really want or like doing, and then you make it outstanding.

In this episode, we are going to talk about creative ways to market your business with personal projects.

We will talk about the projects I've done and different ideas of what you can do such as organize an event, exhibition, get published in online or offline media, get connected with authorities and influential people in your industry.

Time Stamped Show Notes:

• [00:22] About this episode and how personal projects can help your marketing
• [00:44] How Marina come up with the idea of organizing a fashion show with her friend
• [02:38] Think about what you always wanted to do and put the idea into the project
• [03:39] Personal projects are the excellent ways to expand your service
• [04:46] The idea for your personal project should excite you as it will help you to realize it and bring more people to help you with it
• [05:16] The ideas of personal projects we will talk about in the episode
• [06:24] List everything you need to realize your project even if it seems unreal
• [08:13] What you may need if you want to do an exhibition of your work
• [09:27] You no need a lot of money to work on amazing things and your personal projects, think about the value you can bring to people as an exchange
• [10:41] The ideas on how to collaborate with other businesses
• [12:23] Work all together with the team and everyone who involved in the project to market your event or promote a personal project
• [13:54] The challenge that almost ruined Marina's fashion show
• [16:33] How to get media involved in your personal project
• [18:32] One of the biggest mistakes that people make when they reach out to media
• [18:44] Work on the round-up post as a personal project to get extra promotions or new connections
• [20:42] If your dream always was to publish a book then interview the experts on your topic
• [22:41] One of the ways to connect with influencers or include the projects with important or famous people in your portfolio is to do a project for them for free
• [23:59] Not everything you can buy for the money and not always you have to pay
• [24:56] For the show notes go to marinabarayeva.com/32 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #31: Switching from the regular job to the independent artist career is the topic of the day. We'll talk about how to deal with the starving artist syndrome and the different ways to make money as an artist.

In this episode, Antrese Wood shares how you can make money as an artist no matter where you are.

Antrese is an artist and the host of the Savvy Painter Podcast. The Savvy Painter features interviews with top artists who talk about their mindset, process, and gives tips and techniques to aspiring painters.

Antrese paints and teaches online workshops from her home in Mammoth Lakes, California.

Time Stamped Show Notes:

• [00:22] About the episode and Antrese Wood
• [01:27] Antrese explains the dilemma of being in a good job but wanting to go on a more individual artistic route
• [04:31] How Antrese transitioned slowly from painting to selling her paintings
• [06:35] Antrese's expectations and revelations of her new career
• [08:28] How to deal with the starving artist syndrome
• [12:15] Admit and let go of what doesn't work and choose the opportunities that work for you
• [14:29] How to make money as an artist
• [14:46] Collect your customer's emails, their information and develop a relationship with them
• [16:57] Antrese had a Kickstarter campaign to raise money for her painting project
• [18:27] Research the galleries to find a good fit for selling your art
• [21:17] Your venue for sales should be where you enjoy working
• [23:22] Learn to make the decisions, which sometimes means to say No
• [24:06] What Antrese would do if she would need to start everything all over from zero
• [30:16] Where you can find Antrese's podcast and website
• [31:22] For the show notes go to marinabarayeva.com/31 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #30: As a creative entrepreneur, you may think about other ways to expand your business or transition to a little different field and start consulting and coaching other people. Well, here we are with our great guest today Jennifer Rosenfeld.

In this episode, Jennifer shares how to start a consulting business in the creative industry.

Jennifer is CEO of iCadenza and President & Principal Manager of Cadenza Artists. She has extensive experience working with musicians of all genres on identifying and pursuing their professional goals and overcoming the obstacles that come up along the way.

She has also worked with organization leaders on creating a culture of innovation and developing promotional and strategic initiatives.

Time Stamped Show Notes:

• [00:22] About the episode and Jennifer Rosenfeld
• [01:38] Jennifer explains her two companies and what they offer
• [03:22] Jennifer's journey from musician to a consultant
• [05:24] How to start your own consulting business
• [08:27] How to define what type of consulting service you want to offer
• [10:13] How to find your first clients (where Jennifer found hers!)
• [12:53] To give or not to give, that is the question - how much information and secret tips should you present to your clients
• [14:40] The importance of scheduling and using your time well
• [16:35] Why it's important to be able to define who you are internally and how it affects the way you will be seen externally
• [19:13] How getting into conversations with people will help market your business
• [20:54] Mistakes are important bumps in the road as you grow your business
• [21:41] Don't be too finicky over the details
• [22:40] What to do with clients that don't fit like a glove
• [24:40] Does going into business with a friend really break the relationship?
• [27:41] What Jennifer would do if she would have to start all over
• [30:13] Where to find Jennifer online and her company website
• [31:04] For the show notes go to marinabarayeva.com/30 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #29: Whether you are a fashion designer, photographer, makeup artist, or another creative entrepreneur who create visual work and you want to get your work published in big magazines such as Dark Beauty Magazine or others, we will get to the details of how to submit photos to magazines, what to pay attention to when you submit photos, what mistakes to avoid and many more.

In this episode, Topher Adam shares how to submit photos to magazines and behind the scene of the editor's pick for Dark Beauty Magazine.

Topher is founder and editor of Dark Beauty Magazine, photographer, fashion designer, and artist.

He started the magazine after being rejected with his work by other media, and now he helps other creatives to get their work published.

Time Stamped Show Notes:

• [00:22] About the episode and Topher Adam
• [01:32] Topher explains that he is an artist interested in helping others see those values
• [02:03] How Topher founded the Dark Beauty Magazine
• [06:14] What Dark Beauty is about
• [07:01] What Dark Beauty Magazine accepts in submissions and how an editor decides what to pick
• [09:30] Why your work could get rejected and what you can do about it
• [11:34] The difference between an editorial and a pictorial
• [13:33] How to select pictures for your submission
• [16:41] How other creative members of the fashion industry can get involved in submissions to magazines
• [18:35] How to choose the right magazine for you to submit to
• [21:49] The common mistakes people make when submitting work and how to avoid them
• [21:55] The biggest mistake people make when they submit photos to magazines
• [22:55] How important it is to know who is your audience
• [23:22] Content is the key. When you develop and understand your audience, people start recognizing your art
• [25:52] Why promoting yourself is a useful and needed thing
• [27:39] Does Facebook's algorithm really work?
• [31:42] Three steps you can take right now to submit photos to magazines
• [32:04] Know your audience and your content
• [32:43] Work in a team with similar visions, and you'll be amazed at what you can accomplish
• [33:17] Don't be afraid to spend money
• [36:02] Where you can find Topher Adam and Dark Beauty Magazine online
• [37:57] For the show notes go to marinabarayeva.com/29 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #28: Let's say you're working somehow already. But you feel like you want to get more out of business. Do you want to get more clients? Do you want to have more sales? Do you want to have more time out of business? What is missing? In this episode, we gonna talk about what to do if you got stuck in business. Let's analyze your business. Take a look at it and write down every stage of your sale. Time Stamped Show Notes:

• [00:22] About this episode
• [00:55] Analyze the sales process of your business
• [03:35] Write down what's missing in each part of the process and what you would improve
• [04:26] Are you satisfied with the clients you have and the money they pay?
• [05:19] Narrow down each audience you work with. Example of how to do that
• [08:08] How to be better at consulting people and sell more
• [09:55] Practice how to consult your clients on your friends
• [10:35] Have 100 sales conversations to practice consulting and selling without having the actual goal to sell
• [12:20] You can have several parts of the process of providing your service or selling a product
• [13:53] Would you use your service? What would you improve there?
• [15:53] One of the key points, when you sell something, is listening to the person
• [17:22] What to do after you deliver your service
• [18:18] Let your clients know that you remember about them, remind them about yourself from time to time
• [19:56] Write down the solution to every step of the sales process that you want to improve
• [21:25] For the show notes go to marinabarayeva.com/28 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #27: A lot of people post stuff on different media, so, it's easy to get lost among them. Content marketing is a powerful tool, but to get people's attention you need to be creative with the content you post.

Let's get creative with this episode too. Instead of one guest, as usual, I want to introduce you to two great guys who started small, but found their online voice and now share how they did it, and you too can do to stand out with your online content.

In this episode, Andrew and Pete share how to stand out with your online content.

Andrew and Pete are the fun content marketing duo who help solopreneurs and small businesses to create insanely shareable content that builds brands people love, through their membership community - ATOMIC.

They won the 'Digital and Social Media Company of the Year Award', and also the 'Business Personality of the Year Award'.

As international keynote speakers, they have been featured on sites such as Social Media Examiner, Entrepreneur on Fire, Convince and Convert, Kim Garst, and Huffington Post, and are authors of the hit books, The Hippo Campus and Content Mavericks.

Time Stamped Show Notes:

• [00:22] About the episode and Andrew and Pete
• [02:23] How Andrew and Pete turned their online marketing for their business from zero to hero
• [06:17] Two kinds of ways you can stand out with your online content
• [07:22] How to be different and stand out
• [08:07] Five key elements when thinking of your brand
• [08:17] The difference between baseline values and stand out values
• [08:59] How to think of your brand mission and aspirational message
• [09:23] Who is your archenemy and why you should find out
• [10:11] How to think of your avatar
• [10:48] Be aware of how you use words and what you sound like
• [12:01] How making a content stamp keeps you on the straight and narrow
• [13:51] Make sure that you pick an archenemy inside your industry
• [16:14] Why you should keep a mix of social media sites on your list
• [18:25] The reasons why people are not coming back to your website
• [21:16] Fives ways to make content that people will share
• [21:31] Be more than just a logo: be a face
• [22:27] Make content that engages people emotionally
• [22:54] Think about how your posts look visually
• [23:54] Tap into a cause that pulls people's strings
• [24:32] Find out what can add even more value to what you offer
• [29:54] What are the two types of content and how they differ
• [30:41] Pete takes the hairstylist as an example to show how to make primary content
• [34:15] Why people will still come and pay for your service even if you give out 'free' information and advice
• [38:40] For the show notes go to marinabarayeva.com/27 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #26: Getting online and offline media coverage can grow your brand tremendously. Media coverage on the smaller publications may help to increase your audience while the more significant media will give you authority and credibility.

In this episode, Melissa Cassera shares how to get media coverage for you and your business.

Melissa is a Los Angeles - based screenwriter and award-winning marketing consultant. She was named one of the nation's "Top Personal Branding Experts" by The Huffington Post, and her insights have been featured on NBC, ABC, CBS, and Fox News as well as in Glamour, Redbook, Fast Company, and Forbes.

Time Stamped Show Notes:

• [00:22] About the episode and Melissa Cassera
• [01:33] Melissa's journey from a PR in pharmaceuticals, to helping small business owners with marketing, to a screenwriter in LA
• [02:50] Where to begin in regards to media coverage
• [02:56] Find out what are the stories within your business and brand
• [04:39] Identify who would be an appropriate outlet for you
• [05:47] Difference between online and offline media
• [06:23] How being featured with known media outlets give credibility to your brand
• [07:42] What you should expect in regards to direct traffic from media coverage
• [08:53] A significant advantage of online press
• [10:10] Why Melissa recommends a combination of media types
• [12:16] How to get into contact with a media outlet
• [14:48] Mistakes to avoid when pitching and making contact with media outlets in such a competitive industry
• [16:48] What to do if the media publication doesn't respond and how to write an engaging follow-up email
• [18:32] The two types of no and what to do about them
• [20:31] How to make sure this strategy is right for you
• [23:06] How to use your media coverage to your advantage regarding credibility and popularity
• [24:01] How to use hyperlinks in a creative way
• [25:43] Melissa's top tip when starting this strategy: do your research
• [26:52] Why a PR strategy with media relations takes a longer time to establish and initiate
• [29:22] Where to find Melissa on the Internet
• [29:44] And especially for coffee lovers :)
• [30:21] For the show notes go to marinabarayeva.com/26 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #25: When you know your work, and your craft, share it with everyone. Let other people know about you and what you do.

In this episode, Bob Kulhan shares how to prepare and give a speech that people will remember.

Bob is the Founder, President, and CEO of Business Improv, a world-class leader in creating experiential training and development programs for corporations of all scopes and sizes.

As a performer, Bob has over 21 years worth of stage credits. He was an actor with Chicago's famed Second City and was the first core faculty of The Second City Training Center.

Time Stamped Show Notes:

• [00:22] About the episode and Bob Kulhan
• [01:49] Bob shares his journey from improvisation and sketch comedy to building a business.
• [03:21] Speeches are another medium for communication
• [04:26] Look for the opportunities to give the speech
• [05:27] How to pick the topic for the public speech
• [08:18] How to prepare for a speech
• [10:43] Prepare the bullets of your speech so you will remember the key points of the speech
• [11:45] What to do if you prepared for a speech but got distracted on stage
• [15:19] Make it simple when you prepare for a speech
• [17:07] Before you give a speech in front of a big audience start small such a practicing your speech in front of the wall, then invite friends to listen to you
• [18:59] How to give a speech that people will remember
• [20:48] What to do it you got too nervous on the stage so you don't remember anything and don't know what to say next
• [21:46] How to find the opportunities to give a speech that may benefit your business
• [23:51] How to close the speech with the business call to action
• [25:40] People want to hear from you and you don't have to be perfect
• [26:18] Practice one thing and get good in that then start with another one
• [28:28] Four steps to prepare and give a speech
• [30:11] Where to find Bob Kulhan online
• [30:55] For the show notes go to marinabarayeva.com/25 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #24: Networking takes a lot of time, and some people don't like it at all. Instead of going out and following every person you can attract clients online, bring them to your landing page, treat them with the interesting offer and then convert to the sale either online, on the call or offline.

In this episode, Rupali Monga shares how to create a simple sales funnel to attract clients online if you hate networking.

Rupali is a sales funnel success strategist. She grew sales for a fortune 10 technology business by 1.5 million dollars in just one year's time and created her own 6-figure business in the direct sales industry.

In 2016, she launched EntreprenHER, a community of 7,500 women educating them on leadership, confidence, and business building.

She now coaches female entrepreneurs on how to implement smart marketing and sales strategies, so they can build a profitable and lifestyle-oriented business without burning themselves out.

Time Stamped Show Notes:

• [00:22] About the episode and Rupali Monga
• [02:10] Rupali shares how after 10 years in corporate America she started her own business in the fashion world and then focused on the direct sales industry
• [04:23] What a sales funnel is and why you need it
• [05:37] Three outcomes of a sales funnel
• [07:16] The difference between leads and clients
• [08:39] How to attract the right people online that can become your clients in the future
• [12:12] How to create a sales funnel online for a photographer
• [15:44] How to create a sales funnel online for a makeup artist and interior designer
• [18:47] How to bring people to the first step of your sales funnel
• [22:04] What to do if people came to your landing page and they don't sign up for the offer
• [24:14] How to sell when you got people to your email list
• [28:18] The paid ways to attract clients online to get them to the first step of your sales funnel
• [30:44] Three free ways to get people to your sales funnel
• [31:54] Where to find Rupali and how quickly get in touch with her
• [33:35] For the show notes go to marinabarayeva.com/24 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #23: Get some extra income from selling digital stuff sounds great. They can be your online products or someone else's.

We will cover what to start with, how to target the right audience, where to get more traffic to your sales pages, and how to convert those visitors to clients.

In this episode, Garry Mclachlan shares how to create a sales funnel to sell your online product.

Garry is a full-time father of 2 amazing kids and husband to his hero wife. In 2009 he left his stressful corporate job to focus on his family and generated a 6 figure income from home using internet marketing.

He teaches entrepreneurs how to generate traffic, capture leads, and convert sales with his own info products and courses. He also creates Marketing Funnels for some of the biggest names in the Entrepreneurial Niche.

Time Stamped Show Notes:

• [00:22] About the episode and Garry Mclachlan
• [01:51] Garry shares his journey of becoming a successful entrepreneur. After he got married and got two kids, he wanted to spend more time with them, so he started learning more about making a living through the internet
• [03:54] He created his first website, used social media to build his business and to spend more quality time with his family
• [06:39] You can sell your courses, online product or use affiliate marketing to get extra income online
• [10:42] How you make money online comes down to what you are passionate about
• [12:09] Your sales funnel should begin with a lead page
• [12:45] How to use a lead page to build an email list using Facebook Ads example
• [14:51] How to target the right audience when you create the lead page
• [17:03] How to know if there is an audience for a particular product
• [18:50] How to get traffic to your landing page
• [24:18] How to know which source of traffic is the best
• [29:43] Using a sales funnel to automate the process of selling online product
• [31:55] What is a bridge page and how does it work in the sales funnel
• [36:09] The key to automatic is making sure that you're tracking each component
• [38:49] How to connect with Garry
• [40:52] For the show notes go to marinabarayeva.com/23 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva