Marketing for Creatives

Ep #42: When you escape working for someone 40 hours a week you find out that as an entrepreneur you start working 80 hours a week. There is just always something to do, don't you think so? If you know what it is and you want to be productive in business and your life this episode is for you.

In this episode, Neen James shares how to be productive in business and get 2x more things done.

Neen is leadership and attention expert focused on productivity and obsessed with helping leaders get more done so they can create more significant moments in life.

She is the kind of speaker who engages, educates, and entertains. Neen delivers the real-world solutions and results that apply in your organization, your home, and your community.

Time Stamped Show Notes:

• [00:22] About the episode and Neen James
• [01:52] Neen shares what she does as an entrepreneur
• [02:31] To be productive in business prioritize your priorities
• [03:20] Make a 15 minutes appointment with yourself to identify your top 3 important activities
• [04:15] How to be productive in the daily routine when you still have a lot of things to be done
• [05:06] As an entrepreneur get very clear on what your objectives are for this year and put them into 5 categories: spiritual, relational, physical, financial, and educational
• [06:53] How to pick what matters for your business more right now
• [08:25] You will be more productive if you put your work into the systems, procedures, templates.
• [09:18] If you can't afford extra help or services - barter your skills and time
• [10:47] Neen shares the systems that help her and her virtual assistants to be productive in business
• [13:12] How to motivate your team to be more productive
• [15:03] How to deal with two extremes that entrepreneurs face when they start working with the assistant: still doing most of the work on their own or giving too much work to the assistant that they can even learn how to do it well enough
• [18:56] What to do with self-sabotaging and procrastination
• [21:58] 15 minutes is the key to business development
• [22:45] how to manage your daily tasks to be more productive in business and make at least 2x more things done every day
• [25:13] You can't manage time, but you can manage your attention. Start thinking about where are you focusing your attention
• [26:04] Where to find Neen and her book Attention Pay online
• [26:34] For the show notes go to marinabarayeva.com/42 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
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Ep #41: One thing is that of course, you want to get some extra promotions. But another one is I know that you don't want to jump to one more thing that you will start and give up on.

In this episode, Robin Samora shares free PR strategies that you miss as a creative entrepreneur.

Besides that, these PR strategies are free, we'll mention many that are easy to implement.

Small business marketing and PR expert, Robin teaches small business owners how their brands can command attention in a noisy, crowded marketplace.

Through her speaking, consulting, and mentoring, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.

She uses social media, email marketing, speaking, and free publicity strategies to enhance credibility, reputation, and leadership position — even without a PR budget.

Time Stamped Show Notes:

• [00:22] About the episode and Robin Samora
• [02:04] Robin shares that her parents were entrepreneurs. After working with her dad and getting the degree in PR she worked for some companies. Then she bought a business and stayed there for 19 years already
• [04:43] The easy free PR strategy that you can implement right now
• [07:33] Use your signature as the way to share more details about your business
• [08:54] Make sure you offer something valuable to people
• [09:43] Always keep two target markets in mind: people who you want to have a business with and the press
• [10:47] Use NationalDayCalendar.com to find the holidays that you can align with your business and use for marketing
• [12:43] Answering questions on Quora.com you establishing your expertise and your online persona
• [14:39] Organize Meetups and participate in others to get together with like-minded people
• [15:20] One of Robin's Meetups attracted the press
• [18:17] How to grow your authority and expertise in the community with free PR strategies
• [20:22] Be strategic in what you select. Pick a few PR strategies that are best for your brand
• [21:42] How to promote your event and get some publicity
• [24:32] Use buzzsumo.com to find journalists and the influencers who write about your topic and reach them out
• [27:41] Use canva.com to create a beautiful design for your marketing
• [29:00] How to use LinkedIn to connect with the right people
• [31:12] Before you reach out to people on LinkedIn establish the connection with them
• [34:16] Where to find Robin online and to know more free PR strategies
• [35:57] For the show notes go to marinabarayeva.com/41 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #40: You spend so much time and money on marketing your business, then you get the client, have a sale, and often that's it. Sometimes they get back to you, but often they don't.

How to turn your clients into fans? How to give them such a great experience that they will want to go back to you? This is the topic of the day.

If you're looking for more inspiration for creating the remarkable customer experience our today's guest is my favorite person to look for ideas whether it's the after-sales customer experience or you want to improve the whole client's interaction with your business.

In this episode, Joey Coleman shares how to create a remarkable after-sales customer experience.

Joey helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience/retention with organizations around the world for example Whirlpool, NASA, and Zappos.

His book Never Lose a Customer Again shows how to turn any sale into a lifelong customer.

Time Stamped Show Notes:

• [00:22] About the episode and Joey Coleman
• [02:04] Joey shares how from doing many different things he started specializing in customer experience
• [03:50] Why the first 100 days are essential to developing an excellent customer experience
• [05:44] The sales you have are like dating. If you are not spicing up your relationship, it's not as exciting anymore
• [06:39] The difference between customer service and customer experience
• [07:10] What to focus on when you deliver your services and an example of the after-sales customer experience for a photography business
• [09:06] How to create a remarkable after-sales experience and keep a client engaged
• [12:17] The relationship with the clients begins on the first day when they decide to do business with you
• [15:44] Include the cost of the customer experience into your prices
• [16:42] How to fulfill the customer needs if the service you provide focuses more on bringing joy not solving the painful problem
• [18:26] How to improve the customer experience if you sell art like paintings
• [20:14] How to turn a customer into your fan
• [22:23] When it is the right time to ask a client for referrals
• [23:29] How to stop losing clients
• [24:44] How to find out why a client decides not to do business with you again
• [27:18] How to make a customer experience more personal
• [28:45] How to use social media to create a personal and emotional connection with your clients
• [31:02] Easy ideas that entrepreneurs can implement into their after-sales customer experience that will bring effective results
• [36:01] How to connect with Joey and where to find his book
• [37:14] For the show notes go to marinabarayeva.com/40 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #39: You already have your business or growing it, why don't you try to get it to a high level? It's not a one-day process, but let's look at what you can start with to grow up to the world-class brand level.

In this episode, we will talk with Kelly Roach about selling through serving to build a world-class brand.

Kelly is a powerhouse, business growth strategist, and peak performance coach that helps teams, companies, and individuals increase their profit, accelerate growth and have fun doing that!

As a Corporate Executive Kelly received 7 promotions 8 years charging to the top of one of the World's Global Fortune 500 Firms.

She is the founder of the Freedom Formula coaching programs, which combine business mastery and personal growth to achieve everything you want out of life!

Time Stamped Show Notes:

• [00:22] About the episode and Kelly Roach
• [01:28] Kelly shares her mission to help entrepreneurs to grow quickly but with the strategy
• [01:54] Who can build a world-class brand
• [03:20] The difference in what you do if you want to have just a small local business or build a world-class brand
• [04:22] What to focus on when you're building a world-class brand: selling, service of building a brand
• [05:37] When you aim for building a world-class brand then it should go to your every decision from working with the clients to sharing the value to people every single day
• [06:40] If you want to grow big get yourself in front of new people every day
• [07:47] Your first steps if you want to build a world-class brand
• [09:30] Growing and selling in business through serving
• [10:59] Important three hours a day to grow your business
• [12:39] What to teach and create content about when you growing to the world-class brand
• [15:11] Show up every single day and be patient
• [16:27] Look at different media channels to show up and share your message
• [17:18] Start developing the relationship with local businesses.
• [17:58] The process of maintaining the connections with local businesses
• [21:31] What Kelly would do if she would want to build a world-class brand, but she would need to start everything from zero
• [24:09] Where to find Kelly and her show Unstoppable Success Radio online
• [24:38] For the show notes go to marinabarayeva.com/39 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #38: Did you hear everyone saying 'niche down,' 'work with the specific audience'? How scary is it to really narrow it down, right? But those who did that know that it works out well.

I was thinking about bringing you another marketer, but instead, I invited a creative entrepreneur like we are to share his experience of switching his work to a specific market. We'll talk about how he has done it, what challenges he had and how it benefits his work now.

In this episode, John DeMato shares how to work with high-level clients such as thought leaders.

John DeMato is branded content creator who works with high-level, business leaders, thought leaders, and various other change agents to produce high-volume, image libraries that present informational, entertaining, and inspiring aspects of their brand to their followers.

As a former television producer, he has over 17 years of production experience and has been featured as a lifestyle photography expert on several NBC Universal daytime talk and reality shows.

Time Stamped Show Notes:

• [00:22] About the episode and John DeMato
• [01:59] John shares how he started doing photography at school and it turned out to be a professional photographer career
• [04:07] John shoot everything till one day he had a client who showed him the power of niching down and focusing on the specific audience
• [06:18] What John did with his other photography gigs after he began specializing in high-level clients and thought leaders
• [07:38] How it helps to work in the specific niche
• [08:39] How John started getting high-level clients
• [09:55] How to reach out to high-level clients or the group of people who you want to work with
• [11:51] How to get noticed by your audience
• [13:24] How John manages his routine
• [16:35] Everything and everyone who is working on the project should support the person who John photographs
• [18:13] What makes John stand out from his competitors
• [21:28] How to deal with people when they ask your prices
• [25:28] The biggest challenge John had when he started working with high-level clients and thought leaders
• [26:54] The main things you need to think about if you want to start working with high-level clients
• [29:38] Where to find John online
• [30:06] For the show notes go to marinabarayeva.com/38 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #37: While you're looking for clients and ways to grow your business I found the guest who can share with us a magic formula on how to get you book solid for months.

It's as simple as it's hard. The simple thing is to set the process and repeat it over and over. The hardest part is to actually do the work. As the result, you'll get more clients.

In this episode, Walt Hampton shares how to get more clients than you can serve.

Walt is President and Chief Operating Officer of Book Yourself Solid® Worldwide. He is a business coach, management consultant, and leadership trainer.

Founder of the Positive Leadership Academy, he is a leading authority on the application of Positive Psychology in the workplace.

He is the best-selling author of Journeys on the Edge: Living a Life That Matters, a two-time winner of the North American Book Awards. He is also the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.

Time Stamped Show Notes:

• [00:22] About the episode and Walt Hampton
• [02:09] Walt shares how he started as a trial lawyer, then turned to the coaching business learning from Tony Robbins
• [03:54] How Walt being with the huge debt discovered Michael Port's Book Yourself Solid system and within 11 months built a six-figure business
• [06:06] Why it was difficult for Walt to build a coaching business on his own
• [08:06] Two simple principles of the business
• [09:14] The basics that will help you to get more clients than you can serve
• [10:52] Marketing isn't what get more clients it creates awareness
• [13:24] As long as you follow the recipe you will get more clients and your business will grow
• [14:52] How to tell what you do within 6 seconds
• [16:30] The foundation of working with the clients is always about problem and solution
• [18:37] What problems, that you can serve can Walt have as he likes photography
• [20:53] Clients will only buy when two things happened
• [21:40] Build such relationships with people so they will come to you ready to buy
• [25:17] Why niching down is better from the beginning and how to grow your business after
• [27:55] If now you serve a wide audience, but it doesn't bring you enough money niche down
• [28:05] What to do with other tips of clients if you will focus only on one particular audience
• [30:40] The common obstacle people have when they want to get more clients, but still struggle with it
• [34:35] Where to find Walt online and learn more about Book Yourself Solid system
• [34:52] For the show notes go to marinabarayeva.com/37 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #36: PR is a powerful marketing tool. It can involve many things from social media, public events, online and offline media publications.

That would be great to be everywhere. But it is also too much work. And actually, you don't need to be on every single media, you need to be in front of your audience.

In this episode, Kathryn Dishman-Baird shares how to create a perfect PR strategy.

Kathryn is an award-winning PR professional, content creator, and social media expert.

After nearly 12 years of working in the corporate world in marketing communications, she made the leap to become an entrepreneur and set up PR, Content Marketing and Social Media agency, KD Communications.

Through KD Communications, Kathryn has a very clear mission – to give businesses like yours the skills you need to create and deliver a PR strategy that has a genuine impact on your bottom line.

Time Stamped Show Notes:

• [00:22] About the episode and Kathryn Dishman-Baird
• [02:09] Kathryn talks about her passion to tell the stories of different businesses to the audience in the way they need to
• [02:43] Listening is the foundation of the good PR strategy
• [03:42] How and where to listen to people to know what they want
• [04:47] Setting the goals is the most important part of the PR strategy. Once you know them, you can look backward and write down how to get there
• [06:19] How to measure the process and results of your PR strategy
• [08:46] What to start with when you want to create a PR strategy
• [09:42] Five steps of creating a perfect PR strategy
• [11:22] What to promote a personal brand or business brand
• [13:30] Kathryn shares an example of a PR strategy for a client from the fashion industry
• [17:21] The key aspects of the message you want to share about your business through media
• [20:03] Four sites where you can easily find journalists and pitch them your story: Gorkana, Source Bottle, Response Source and Help a Reporter
• [20:38] Use a hashtag #JournoRequest on Twitter to find more journalists who are looking for the stories
• [23:42] How to choose what to focus on when you create a PR strategy
• [25:08] How to implement PR strategy to your social media
• [27:02] Before Kathryn and her client start pitching the press they put together a press pack
• [28:56] What to include in your press kit
• [30:58] Think like a journalist when you send a press kit
• [31:41] Adjust your press kit to media you send it to
• [33:29] What to avoid when you work on your PR strategy
• [36:06] Where to find Kathryn online and learn more about her upcoming book
• [36:58] For the show notes go to marinabarayeva.com/36 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #35: There are people and other businesses who already work with your audience. You can multiply your marketing effort by collaborating with them, cross-promote your services, organize events together.

Today we will talk about how you can find local businesses to partner with, how to approach them and how to build the network and relationship where you will work with each other for a long time.

In this episode, Pamela Slim shares how to partner with local businesses to cross-promote your business.

Pamela is an award-winning author, speaker, and business consultant who has been an entrepreneur for twenty years.

In the last 13 years, she helped hundreds of people to start and grow successful businesses. She built a powerful online presence at Escape from Cubicle Nation, a site designed for corporate employees who wanted to make the shift to become an entrepreneur.

At Escape, Pam developed and taught business-building courses for thousands of entrepreneurs.

Time Stamped Show Notes:

• [00:22] About the episode and Pamela Slim
• [01:50] Pam shares how after leaving her full-time job people started reaching her out for teaching them how it is to be an entrepreneur
• [03:59] What to start with if you want to partner with local businesses
• [06:08] How to find the right business to partner with
• [06:51] Why it's a bad idea to partner with people who have a different business approach
• [07:55] You make want to have a better salesperson on your team, but not always will like to partner with the hardcore selling person
• [09:27] How to connect with people who you want to partner with
• [10:23] How to build the relationship with a local business
• [11:55] What to do if you partner with someone, finished your part of the collaboration, but another person doesn't want to do their job
• [14:53] How to collaborate with businesses instead of competing
• [17:02] Pam's experience of collaboration with the same business
• [18:47] The ways to partner with local businesses
• [20:59] How Pam partnered with events and local retreats
• [22:09] How to maintain the partnership community so you can constantly help each other
• [24:13] The difference for Pam in having the small and large groups of people for collaboration
• [25:47] What Pam's networking events focused on
• [26:10] The important steps that will help you to partner with local businesses
• [28:12] Where to find Pam online
• [28:35] For the show notes go to marinabarayeva.com/35 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #34: You probably saw the inspirational videos on YouTube on how people present their ideas that become popular. Have you thought about delivering your message there? What is the one thing you are really passionate about that you want to share with others?

If you decide to become a TEDx speaker, you need to get prepared, and I invited a special guest for you today who was involved in organizing TEDx events for four years and knows this industry upside down.

In this episode, Tamsen Webster shares how to become a TEDx speaker as a creative entrepreneur.

Tamsen is an acclaimed keynote speaker, "idea whisperer," and message strategist.

She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change.

As a result, she is an in-demand consultant on finding the ideas that move people to action.

Time Stamped Show Notes:

• [00:22] About the episode and Tamsen Webster
• [01:55] Tamsen shares her story of starting as a marketer and turning to the entrepreneur, helping people to build their ideas. That lead her to be the executive producer of TEDx Cambridge
• [03:20] Who can become a TEDx speaker and three things you need to keep in mind for that
• [05:14] You need to have an idea that anybody can adapt
• [07:17] How to find the exciting idea for a TEDx talk
• [11:07] What qualifications should you have to become a TEDx speaker
• [12:49] How to craft and deliver a TEDx talk
• [14:02] How to prepare for the TEDx speech
• [16:39] Your speech should motivate people to action, but it's not necessary should be motivational or inspirational
• [17:51] How to make an impact on people when you deliver a TEDx talk
• [24:44] How to find a TEDx event that will be a good fit for your idea
• [28:36] How to get a better chance to get accepted for a TEDx talk
• [31:00] The essential things to remember when you structure the talk
• [33:28] Why you should try to become a TEDx speaker even if it's not that easy
• [36:34] Where to find Tamsen online
• [36:38] For the show notes go to marinabarayeva.com/34 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #33: You know that feeling when you were connecting with the client, you delivered your service, got the payment and everything starts all over. Keeping yourself busy 24 hours 7 days a week. The never-ending process of chasing clients.

In this episode, Pia Silva shares how to get out of the rat race of constantly hunting for clients.

Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3-person service businesses in 1-3 day intensives.

She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including The Million Dollar Women Summit, Goldman Sach's 10,000 small businesses, and The Chamber of Commerce.

Time Stamped Show Notes:

• [00:22] About the episode and Pia Silva
• [01:52] Pia shares about her company Worstofall Design and how this aligns with her UPS building badass brands
• [03:20] Your brand influences how effective your marketing is, figure it out right first
• [04:46] People will remember your business because of what you're focusing on. Another way to stand out of competition is your price
• [06:35] Three ways to position yourself in a way that will be different from other businesses
• [08:52] How to stand out with your service
• [10:41] What to do if the work you want to do doesn't bring much money, so you had to do the job that you don't like to pay your bills
• [12:39] How to start attracting higher-paying clients
• [14:56] How to smooth the transition to the higher paid clients while you still serve your current customers that don't bring you much money
• [16:55] What to do with the low-paid clients when they reach you out
• [18:35] How to make your business stand out with your personality
• [21:58] The difference in positioning yourself and business as a personal brand or as a business brand
• [23:38] Why Pia positions her brand as a company instead of her being the face of the company
• [25:07] How Pia went from the big debt to $500k in her business
• [29:32] The biggest piece of advice on how to get out of the rat race of constantly hunting for clients
• [31:36] Where to find Pia and a free chapter of her book Baddass Your Brand
• [32:52] For the show notes go to marinabarayeva.com/33 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva