Ep #40: You spend so much time and money on marketing your business, then you get the client, have a sale, and often that’s it. Sometimes they get back to you, but often they don't.

How to turn your clients into fans? How to give them such a great experience that they will want to go back to you? This is the topic of the day.

If you’re looking for more inspiration for creating the remarkable customer experience our today’s guest is my favorite person to look for ideas whether it’s the after-sales customer experience or you want to improve the whole client's interaction with your business.

In this episode, Joey Coleman shares how to create a remarkable after-sales customer experience.

Joey helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience/retention with organizations around the world for example Whirlpool, NASA, and Zappos. 

His book Never Lose a Customer Again shows how to turn any sale into a lifelong customer.

Time Stamped Show Notes:

• [00:22] About the episode and Joey Coleman
• [02:04] Joey shares how from doing many different things he started specializing in customer experience
• [03:50] Why the first 100 days are essential to developing an excellent customer experience
• [05:44] The sales you have are like dating. If you are not spicing up your relationship, it’s not as exciting anymore
• [06:39] The difference between customer service and customer experience
• [07:10] What to focus on when you deliver your services and an example of the after-sales customer experience for a photography business
• [09:06] How to create a remarkable after-sales experience and keep a client engaged
• [12:17] The relationship with the clients begins on the first day when they decide to do business with you
• [15:44] Include the cost of the customer experience into your prices
• [16:42] How to fulfill the customer needs if the service you provide focuses more on bringing joy not solving the painful problem
• [18:26] How to improve the customer experience if you sell art like paintings
• [20:14] How to turn a customer into your fan
• [22:23] When it is the right time to ask a client for referrals
• [23:29] How to stop losing clients
• [24:44] How to find out why a client decides not to do business with you again
• [27:18] How to make a customer experience more personal
• [28:45] How to use social media to create a personal and emotional connection with your clients
• [31:02] Easy ideas that entrepreneurs can implement into their after-sales customer experience that will bring effective results
• [36:01] How to connect with Joey and where to find his book
• [37:14] For the show notes go to marinabarayeva.com/40 and subscribe to the Marketing for Creatives show

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