Ep #37: While you’re looking for clients and ways to grow your business I found the guest who can share with us a magic formula on how to get you book solid for months.

It’s as simple as it’s hard. The simple thing is to set the process and repeat it over and over. The hardest part is to actually do the work. As the result, you’ll get more clients.

In this episode, Walt Hampton shares how to get more clients than you can serve.

Walt is President and Chief Operating Officer of Book Yourself Solid® Worldwide. He is a business coach, management consultant, and leadership trainer. 

Founder of the Positive Leadership Academy, he is a leading authority on the application of Positive Psychology in the workplace. 

He is the best-selling author of Journeys on the Edge: Living a Life That Matters, a two-time winner of the North American Book Awards. He is also the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.

Time Stamped Show Notes:

• [00:22] About the episode and Walt Hampton
• [02:09] Walt shares how he started as a trial lawyer, then turned to the coaching business learning from Tony Robbins 
• [03:54] How Walt being with the huge debt discovered Michael Port’s Book Yourself Solid system and within 11 months built a six-figure business
• [06:06] Why it was difficult for Walt to build a coaching business on his own
• [08:06] Two simple principles of the business
• [09:14] The basics that will help you to get more clients than you can serve
• [10:52] Marketing isn’t what get more clients it creates awareness
• [13:24] As long as you follow the recipe you will get more clients and your business will grow
• [14:52] How to tell what you do within 6 seconds
• [16:30] The foundation of working with the clients is always about problem and solution
• [18:37] What problems, that you can serve can Walt have as he likes photography 
• [20:53] Clients will only buy when two things happened
• [21:40] Build such relationships with people so they will come to you ready to buy
• [25:17] Why niching down is better from the beginning and how to grow your business after
• [27:55] If now you serve a wide audience, but it doesn’t bring you enough money niche down
• [28:05] What to do with other tips of clients if you will focus only on one particular audience
• [30:40] The common obstacle people have when they want to get more clients, but still struggle with it
• [34:35] Where to find Walt online and learn more about Book Yourself Solid system 
• [34:52] For the show notes go to marinabarayeva.com/37 and subscribe to the Marketing for Creatives show

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