Ep #41: One thing is that of course, you want to get some extra promotions. But another one is I know that you don’t want to jump to one more thing that you will start and give up on.

In this episode, Robin Samora shares free PR strategies that you miss as a creative entrepreneur.

Besides that, these PR strategies are free, we’ll mention many that are easy to implement.

Small business marketing and PR expert, Robin teaches small business owners how their brands can command attention in a noisy, crowded marketplace.

Through her speaking, consulting, and mentoring, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.

She uses social media, email marketing, speaking, and free publicity strategies to enhance credibility, reputation, and leadership position — even without a PR budget.

Time Stamped Show Notes:

• [00:22] About the episode and Robin Samora
• [02:04] Robin shares that her parents were entrepreneurs. After working with her dad and getting the degree in PR she worked for some companies. Then she bought a business and stayed there for 19 years already
• [04:43] The easy free PR strategy that you can implement right now
• [07:33] Use your signature as the way to share more details about your business
• [08:54] Make sure you offer something valuable to people
• [09:43] Always keep two target markets in mind: people who you want to have a business with and the press
• [10:47] Use NationalDayCalendar.com to find the holidays that you can align with your business and use for marketing
• [12:43] Answering questions on Quora.com you establishing your expertise and your online persona
• [14:39] Organize Meetups and participate in others to get together with like-minded people
• [15:20] One of Robin’s Meetups attracted the press
• [18:17] How to grow your authority and expertise in the community with free PR strategies
• [20:22] Be strategic in what you select. Pick a few PR strategies that are best for your brand
• [21:42] How to promote your event and get some publicity
• [24:32] Use buzzsumo.com to find journalists and the influencers who write about your topic and reach them out
• [27:41] Use canva.com to create a beautiful design for your marketing
• [29:00] How to use LinkedIn to connect with the right people
• [31:12] Before you reach out to people on LinkedIn establish the connection with them 
• [34:16] Where to find Robin online and to know more free PR strategies
• [35:57] For the show notes go to marinabarayeva.com/41 and subscribe to the Marketing for Creatives show

Let’s get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva