Ep #38: Did you hear everyone saying ‘niche down,’ ‘work with the specific audience’? How scary is it to really narrow it down, right? But those who did that know that it works out well.

I was thinking about bringing you another marketer, but instead, I invited a creative entrepreneur like we are to share his experience of switching his work to a specific market. We’ll talk about how he has done it, what challenges he had and how it benefits his work now.

In this episode, John DeMato shares how to work with high-level clients such as thought leaders.

John DeMato is branded content creator who works with high-level, business leaders, thought leaders, and various other change agents to produce high-volume, image libraries that present informational, entertaining, and inspiring aspects of their brand to their followers.

As a former television producer, he has over 17 years of production experience and has been featured as a lifestyle photography expert on several NBC Universal daytime talk and reality shows.

Time Stamped Show Notes:

• [00:22] About the episode and John DeMato
• [01:59] John shares how he started doing photography at school and it turned out to be a professional photographer career
• [04:07] John shoot everything till one day he had a client who showed him the power of niching down and focusing on the specific audience
• [06:18] What John did with his other photography gigs after he began specializing in high-level clients and thought leaders
• [07:38] How it helps to work in the specific niche
• [08:39] How John started getting high-level clients
• [09:55] How to reach out to high-level clients or the group of people who you want to work with
• [11:51] How to get noticed by your audience 
• [13:24] How John manages his routine
• [16:35] Everything and everyone who is working on the project should support the person who John photographs
• [18:13] What makes John stand out from his competitors
• [21:28] How to deal with people when they ask your prices
• [25:28] The biggest challenge John had when he started working with high-level clients and thought leaders
• [26:54] The main things you need to think about if you want to start working with high-level clients
• [29:38] Where to find John online
• [30:06] For the show notes go to marinabarayeva.com/38 and subscribe to the Marketing for Creatives show

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