Marketing for Creatives

Ep #22: An eBook as a simple version of the paper book helps to build your authority. You can offer it for free, sell on Amazon or it also can be a good freebie to offer to people on your website to get their email.

Let's try to hit two goals at one time. First, we'll create a series of blog posts, that way you will have quality content on your website for a while. And second, we will create an eBook based on that content.

In this episode, Regina Paula talks about the fast way to create an eBook based on your blog posts.

Regina worked in the film and animation industry before she and her husband quit their jobs to travel full time.

After teaching online and offline social media workshops Regina discovered her desire to help micro and small businesses uncover their real purpose to create content by starting with a content marketing strategy.

This process reveals the true value and authentic personality to connect with the right customer.

Time Stamped Show Notes:

• [00:22] About the episode and Regina Paula
• [02:02] Regina shares her journey from the film industry, working on such movies as Clone Wars, Avatar, and Hobbit to running an online business
• [06:09] When you start creating the blog posts or writing an eBook start with what value you can bring to people
• [07:00] Before you plan the series of blog posts write down all the ideas you have and then categorize them
• [08:39] Looking and the example with the makeup artist
• [10:34] Use Google Keyword Planner, TubeBuddy, and Google search results to look for the keywords for your blog posts.
• [12:10] AnswerThePublic.com helps to find what types of questions people ask about the topic
• [12:57] How many blog posts to put into the series that later you can create an eBook
• [14:14] How to give people the expectation of the next blog post
• [16:59] When you create an eBook based on the series of the blog posts you can mention the upcoming eBook at the end of the blog posts
• [19:34] What to add to the final eBook besides the previously published blog posts
• [21:06] Add a bonus section to your eBook
• [21:52] Add the information about yourself and how to reach you
• [21:58] You can offer 15-minutes consultation as a bonus
• [23:22] Write a list of work that you don't like doing and outsource it
• [24:44] How to find Regina and learn more about her upcoming adventures online
• [26:30] For the show notes go to marinabarayeva.com/22 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
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Ep #21: When you have a blog it may be not easy to bring more people to read your blog posts and even more difficult to attract those who can become your clients.

Today we will cover how to come up with blog post ideas that will be interesting to your potential clients, how to attract the right audience, and the ways to convert them to sales.

In this episode, Jessica Stansberry shares how to create a blog strategy that attracts your ideal clients.

Jessica is a video marketing strategist for rockstar business owners who are ready to up-level and start using video to market their business better.

She also specializes in systems, sales funnels, and content marketing. She throws down knowledge-bombs with weekly free blog content, a YouTube channel, eCourses, 1-on-1 consulting, done-for-you services, and her free Facebook group.

Time Stamped Show Notes:

• [00:22] About the episode and Jessica Stansberry
• [01:52] Jessica shares her journey from freelance web designer to consultant
• [03:19] Why blogging is still worth it today
• [04:40] The benefits of blogging for entrepreneurs
• [06:10] The difference between attracting your ideal client online versus offline
• [08:07] How to attract your ideal client through your blog and turn them into customers
• [08:42] Write for an audience that is willing to pay the price you're asking for your product or service
• [09:55] How to create a blog strategy that attracts your ideal client
• [12:16] How to engage with people in Facebook groups and guide them to your blog
• [14:49] How to use your personal Facebook to get people to your blog
• [16:32] How to never run out of topic ideas for your blog
• [18:17] Using SEO to increase traffic to your blog
• [19:21] Why having a website on WordPress is better than using platforms like Squarespace, Wix, or Weebly
• [20:23] How YouTube can boost your SEO and help rank your blog posts higher on Google
• [23:30] How to convert blog readers into paying customers
• [25:14] How to create a unique opt-in form for each blog post
• [26:49] How to sell to people on your email list
• [29:22] How to sell offline services to your email list when you run a local business
• [32:22] What to start with if you want to create a blog strategy that attracts your ideal client
• [34:38] Where to find Jessica and get in touch with her
• [35:08] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Create a Blog Strategy That Attracts Your Ideal Clients

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
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Ep #20: If you have your online course, then the main question is always how to sell it.

One of the options is to sell it through affiliates, people who already have a base of followers and established a relationship with them. Then they could recommend your online course. Their followers are happy, and you both get money at the end.

In this episode, Dr. Dan Ardebili shares how to sell online courses with the affiliates.

Best Selling Author Dr. Dan Ardebili along with his partner Ben Littlefield are the owners and founders of the 2 RockStars, a multi-million-dollar digital media publishing, training, and consulting firm.

For years they have been teaching people all across the world how to play digital monopoly by building and owning their very own digital assets online.

It's like playing the board game Monopoly in real life. Instead of trying to gather up all the red hotels on the board you build simple digital assets (which can be courses, simple 1-3 page websites, software, etc.) on the web that pay you month after month forever.

Time Stamped Show Notes:

• [00:22] About the episode and Dr. Dan Ardebili
• [02:21] Dan shares how he left his family business to work on his own
• [04:05] When you think you're making $200 per hour, but in reality, it's only $20–$30
• [05:33] Dan's answer when people ask him, 'How do you avoid mistakes and stuff like that?'
• [06:20] His company's bankruptcy, making good money afterward, but still not feeling fulfilled
• [09:52] Dan hired a coach and wrote a book with her. To sell the book, he started learning about online marketing
• [11:34] His first experience with online coaching and selling online courses
• [13:38] Dan's experience selling online courses through affiliates
• [16:04] Where to find affiliates to sell your online courses
• [18:42] How to reach out to affiliates
• [20:12] What to say when you reach out to the affiliates
• [23:16] How to build relationships with affiliates before they start selling your online course
• [24:55] When is the right time to ask people to sell your online course?
• [27:22] Choose the right affiliate platform to manage payments
• [29:40] How much commission to offer affiliates
• [32:22] What materials to provide to affiliates
• [34:43] Three steps to sell online courses with affiliates
• [37:40] How to find Dan online
• [38:04] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Sell Online Courses with The Affiliates

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #19: Imagine the situation that you want to work with one type of clients, but in the end, you get stuck with people who you don't really want to deal with, even if that brings you some money.

This situation often happens when you get confused with who your ideal client is and how to connect your branding message with them.

In this episode, Bryce Prescott shares how to get your branding message to connect with your ideal client.

As an entrepreneur and performance coach with several successful business endeavors under his belt, Bryce makes expertise, knowledge, and practical, proven processes available to those looking to take their Lives, Businesses, Health, and Being to an elevated level.

He also couldn't nail down his branding message as he would want it for years. But once he did it, it got a significant positive effect on his business.

Time Stamped Show Notes:

• [00:22] About the episode and Bryce Prescott
• [02:01] Bryce tells his story as an entrepreneur. After changing several jobs, business bankruptcy, health issues, and other challenges he loves the journey of creating something and seeing it through
• [04:16] Why you need a branding message
• [06:42] Why even if you have the avatar of the ideal client and basic branding message you still sell everything to everyone
• [08:09] The worst mistake you can do is not stick to your avatar or be too wide
• [09:35] How to create a branding message if you want to work with the higher paid clients
• [12:11] You need to focus and commit to working with your ideal client even if sometimes you need to say 'No' to the lower money
• [13:43] Be prepared for the time to get the right traction
• [14:10] How to craft a branding message
• [15:50] Going through the example of finding problems for people who may need a luxury photography service
• [16:50] How to use 'heaven and hell' explanations to get your branding message to connect with your ideal client
• [17:54] The core foundation of the branding message
• [21:46] How to use the 'heaven and hell' pictures if you are a painter, fashion designer, or in the similar visual industry
• [25:05] The right branding message can be as long as it takes
• [26:04] Bryce's story of his podcast that he hosted for 3 years and then closed
• [29:31] How rebranding changed Bryce's business
• [30:39] Why using money as the measure of success can bring you less money as you could get
• [32:20] How to create a branding message without having it too pushy
• [34:53] What are the 'must have' parts of the branding message
• [38:04] Where to find Bryce Prescott
• [38:57] For the show notes go to marinabarayeva.com/19 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #18: Being consistent on social media is the key to building connections, followers, and getting more people using your service.

However, it's easier to say than do. Let's say you post something on social media from time to time and still nobody calls you because of what they saw on social media.

There can be many reasons why it happened, but the base of any business success is planning and it's time to plan your social media strategy.

In this episode, Stevie Dillon shares how to create a social media strategy for a service-based business.

Stevie is the owner of Stevie Says Social, a social media consultancy that provides training, education, and strategy services to service-based businesses looking to lift their social game.

Stevie is an ex-lawyer turned social media marketer and has spent the past ten years working with some of the biggest brands in Australia on marketing strategy and social media.

She writes extensively on social media topics and has had her work featured on such sites as Social Media Examiner, Smart Company, and Business Chicks.

Time Stamped Show Notes:

• [00:22] About the episode and Stevie Dillon
• [02:09] Stevie explains her journey from lawyer to social media advisor
• [03:25] The difference between social media strategy for a product-based and service-based business
• [05:03] Stevie gives the marketing example of being a hairdresser
• [06:37] What makes you stand out on a social media platform, and why one can be better than many
• [07:49] How to find out if you're marketing to your target audience
• [08:22] Choose a goal, and that will lead to choosing a compatible platform
• [09:10] Invaluable demographic information on the audience of some main social media sites
• [10:25] What type of content you should be posting on your social media platform
• [11:55] The percentage of the types of content you need to be putting up
• [13:04] How much should be curated or shared content
• [13:53] Tips on time management when creating content to post on social media
• [14:58] How to use a list to help record ideas of posts
• [16:00] What to do if you get stuck with new ideas
• [16:50] How to schedule on Facebook
• [17:25] Top scheduling tools for Instagram
• [17:46] Top scheduling tool for Pinterest
• [18:33] The number one mistake people usually make when they plan a social media strategy
• [20:12] How to create connections and engagement with a post
• [21:28] Three steps you can begin with to create a social media strategy for your service-based business
• [22:59] Socialize on your preferred platform to build those connections
• [23:25] What you can do right now to grow your online following
• [24:36] Where to find Stevie Dillon on social media and her eBook about social media marketing
• [24:48] For the show notes go to marinabarayeva.com/18 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #17: Having a big goal inspires not only you but people around you. You'll be surprised how it's easier to market your business and connect with people even influential when you have the purpose to help others in one way or another.

Even for you, you may have an idea to have a business for extra income, but one day when everything will get hard you will want to leave it, and then you get back to your "Why?". What is this all about? And why you started it.

In this episode, Sheena Yap Chan shares how setting meaningful goals can help you market your business.

Sheena is a blogger and speaker whose sole purpose, drive, and passion is to help women become more confident to live the life their true selves.

Sheena is the founder & host of The Tao Of Self Confidence podcast. It's a daily show that helps women build up their self-confidence.

Time Stamped Show Notes:

• [00:21] About the episode and Sheena Yap Chan
• [01:55] What The Tao of Self Confidence podcast is about and why Sheena loves every minute
• [03:19] How it affects you and your life if you have a meaningful goal
• [05:34] Learning how to let go of what people may think or say about your journey
• [07:12] How Sheena's work changed when she decided to keep to her purpose instead of following metrics or money
• [08:55] What happens if you force yourself to do something that is not in line with your mission
• [10:07] Why a business needs a meaningful goal
• [12:17] Where to begin when you market your business with meaningful goals
• [13:13] How we can reach more clients or more people to get involved in our businesses
• [15:27] After setting your mission statement, what to do next
• [18:32] What self-confidence really is and how it applies to introverts
• [21:28] How to organize your actionable steps in order to build capacity to share and market your work
• [22:20] Sheena gives an example of laying out a plan to create an online course
• [23:08] Top tip for when you feel like quitting
• [24:30] Where to find and connect with Sheena
• [25:13] For the show notes go to marinabarayeva.com/17 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #16: After episode number six How to Get More Clients with LinkedIn, I got questions about if LinkedIn is worth your time and what else you can do there.

Even if you don't put much effort into LinkedIn, in this episode, we're going to talk about little-known LinkedIn tactics that can be very useful and don't take too much time.

Time Stamped Show Notes:

• [00:52] Today's topic is 'Little Known LinkedIn Tactics for Entrepreneurs'
• [01:08] Have you ever Google yourself? If no, do it, but put your name into the quotes " " and see what search results will come up
• [02:57] Take a look at your LinkedIn profile and follow the next steps to improve it as your LinkedIn profile is your first impression online
• [03:29] Improve your headline
• [04:50] Work on your summary and share what you can do for people
• [05:19] Use the word 'You' more often than 'I' when you talk about what you offer
• [06:26] Use Unicode characters to emphasize some parts of your summary
• [06:46] Show your expertise through filling the work experience part and mentioning your achievements and publications
• [07:44] Add skills related to your area of expertise and ask your connections to endorse you
• [08:46] Get the recommendations. You can give people direction on how to write it by asking a few questions
• [09:12] How you can get a better chance to be discovered on LinkedIn
• [11:05] Start connecting with more people on LinkedIn, especially those who have more connections
• [12:16] How to use LinkedIn data to get connected with magazine editors
• [14:28] Use tracking extensions such as Boomerang for Gmail to track emails that you send to influencers or if you send a pitch to someone
• [15:32] Find LinkedIn groups from your area or that serve the same audience as you and start sharing useful content there
• [16:43] Social media rule: share 80% of other people content and 20% about you and your promotions
• [18:02] If you have any questions about today's topic. Just leave me a comment on the blog post of this episode at marinabarayeva.com/16

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #15: Pinterest is the social media platform that focuses on images. Many people ignore Pinterest as there is usually no interaction with people and it's entirely different from typical Facebook or Instagram. However, with the right Pinterest strategy, it can be an excellent source of the traffic to your blog for a long time.

In this episode, Anna Zubarev shares a Pinterest strategy for creative entrepreneurs that helped her gain more than 10 000 followers on Pinterest and constantly get traffic to her blog.

Anna is a Social Media Strategist who is passionate about Social Media, Traveling, and Family. She has been recognized amongst the Top Social Media People to Follow on Pinterest.

She has also been named Top Social Media Blogs to follow, and she's been mentioned in the Huffington Post as Mom Prenuer.

Anna is also a full-time Marketer and a Mom of 2 terrific kids. She retired from the Corporate industry in 2012 and looks at life always from the bright side.

Time Stamped Show Notes:

• [00:22] About the episode and Anna Zubarev
• [02:20] Anna Zubarev explains what a social mediaprenuer is and why social media fascinates her
• [03:30] Anna describes her transformational year and why she was attracted to Pinterest
• [06:18] The roadmap to begin using Pinterest
• [07:23] Who is Pinterest for and what is its audience demographic and why?
• [11:27] The very basics of Pinterest strategy and how to start using it to generate traffic for your business
• [13:19] Step one, create a Pinterest account and profile
• [13:57] Step two, create your bio with the same relevant keywords that associate you to your business
• [15:03] Step three, verify your website
• [15:18] How to create effective boards and how it can positively affect your business
• [16:41] The importance of SEO and how you can learn all of the tricks for free
• [17:23] The connection between pins and boards, and what you should be doing
• [19:44] Anna gives her boards and pins as an example to follow
• [20:26] The 80/20 rule and how to follow it on Pinterest
• [21:58] Engaging with others on Pinterest by joining group boards
• [24:34] How to get people to re-pin your pins
• [27:16] The steps you can follow right now to begin your Pinterest business account
• [29:22] Why Pinterest may be the right site for you
• [30:30] Where you can find Anna Zubarev
• [32:55] For the show notes go to marinabarayeva.com/15 and subscribe to the Marketing for Creatives show

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #14: It has been a month since this podcast was launched. To make it different, in this episode, Marina shared her experience and 7 key actions that will help you to succeed in anything.

Time Stamped Show Notes:

• [00:28] Learn to celebrate the milestones
• [00:57] About this episode
• [01:17] Pick one main thing you want to work on over the next 3 to 6 months
• [01:55] How Marina learned Chinese in just 7 months
• [03:27] Spend at least 15 minutes a day working on your goals
• [04:10] Start as soon as possible
• [04:40] How another person created almost the same online course as Marina and sold it a week before she launched hers
• [05:59] Allow yourself to make mistakes
• [06:26] Marina was very afraid to start blogging in English
• [08:00] Nobody cares if you make a mistake
• [08:30] Surround yourself with supportive, like-minded people
• [09:15] If your relatives don't support your ideas, try talking with them or find others who will
• [10:30] If someone criticizes your work, listen to those who offer helpful advice and ignore the rest
• [12:19] Find the person who is the best at the one thing you want to work on and learn as much as you can from them
• [13:34] Marina tripled her sales by learning from Sue Bryce and Brian Tracy
• [14:28] Don't be afraid to ask questions
• [15:17] A simple way to ask a speaker at a conference for advice
• [17:22] If you have any questions about the episode or want to share what you're working on now go to marinabarayeva.com and leave a comment on the blog post

Episode show notes:

7 Key Actions That Will Help You Succeed at Anything

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #13: Digital nomads are people who work from anywhere in the world with their laptops, live in different countries, and travel everywhere. It's an unforgettable experience, but behind the bright side that you usually see on social media, there are work and challenges too.

In this episode, Anna Rova shares how to become a digital nomad and manage business remotely.

Anna Rova is the writer, podcaster, yoga instructor, and location-independent entrepreneur and the founder of GirlSkill - an online media platform, publication, and podcast empowering women to live a life of freedom, joy, and creativity.

Together with her husband, Anna has traveled the world being on the road full-time writing her personal blog, recording podcast episodes with incredible women for the GirlSkill Podcast, practicing yoga, and spreading love and positivity.

Time Stamped Show Notes:

• [00:21] About the episode and Anna Rova
• [02:01] Anna's story as a digital nomad
• [03:38] What is a digital nomad?
• [04:22] How friends and family reacted to Anna's major life change
• [06:15] Anna explains her podcast show and how her main focus is on building her business
• [06:58] How Anna makes money
• [07:54] The two main groups of digital nomads
• [08:01] Digital nomads are people who often travel constantly, are typically freelance beginners, and are exploring the lifestyle to see if it's a good fit
• [08:30] Location-independent entrepreneurs are more experienced digital nomads who understand that you can't travel constantly while growing a business
• [09:39] Anna's practical approach to managing her business
• [10:31] Pros and cons of working as a digital nomad versus in an office
• [11:27] Services you can use to help manage your business remotely
• [14:09] Anna explains how important Slack, Trello, and Google Drive are for managing her business
• [16:36] What Anna's past year has looked like
• [18:20] Anna's daily routine as a digital nomad
• [21:09] Common challenges digital nomads face and how to manage them
• [25:16] Difficulties you might face transitioning to a digital nomad lifestyle, with tips on how to solve them
• [26:29] How to be prepared for the unpredictability
• [27:43] How to deal with the lack of community
• [32:05] Three steps you can take to become a digital nomad
• [32:21] Imagine the kind of lifestyle you want and make your transition as smooth as possible
• [35:46] Plan your first destination, budget, and insurance, but don't over plan
• [37:14] Once you have all of that in mind, just go and do it
• [39:31] Where to find Anna's podcast and her social media pages
• [40:43] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Become a Digital Nomad and Manage Business Remotely

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva