Ep #19: Imagine the situation that you want to work with one type of clients, but in the end, you get stuck with people who you don’t really want to deal with, even if that brings you some money.

This situation often happens when you get confused with who your ideal client is and how to connect your branding message with them.

In this episode, Bryce Prescott shares how to get your branding message to connect with your ideal client.

As an entrepreneur and performance coach with several successful business endeavors under his belt, Bryce makes expertise, knowledge, and practical, proven processes available to those looking to take their Lives, Businesses, Health, and Being to an elevated level.

He also couldn’t nail down his branding message as he would want it for years. But once he did it, it got a significant positive effect on his business.

Time Stamped Show Notes:

• [00:22] About the episode and Bryce Prescott
• [02:01] Bryce tells his story as an entrepreneur. After changing several jobs, business bankruptcy, health issues, and other challenges he loves the journey of creating something and seeing it through
• [04:16] Why you need a branding message
• [06:42] Why even if you have the avatar of the ideal client and basic branding message you still sell everything to everyone
• [08:09] The worst mistake you can do is not stick to your avatar or be too wide
• [09:35] How to create a branding message if you want to work with the higher paid clients
• [12:11] You need to focus and commit to working with your ideal client even if sometimes you need to say ‘No’ to the lower money
• [13:43] Be prepared for the time to get the right traction
• [14:10] How to craft a branding message
• [15:50] Going through the example of finding problems for people who may need a luxury photography service
• [16:50] How to use 'heaven and hell’ explanations to get your branding message to connect with your ideal client
• [17:54] The core foundation of the branding message
• [21:46] How to use the ‘heaven and hell’ pictures if you are a painter, fashion designer, or in the similar visual industry
• [25:05] The right branding message can be as long as it takes
• [26:04] Bryce’s story of his podcast that he hosted for 3 years and then closed
• [29:31] How rebranding changed Bryce’s business
• [30:39] Why using money as the measure of success can bring you less money as you could get
• [32:20] How to create a branding message without having it too pushy
• [34:53] What are the 'must have’ parts of the branding message
• [38:04] Where to find Bryce Prescott
• [38:57] For the show notes go to marinabarayeva.com/19 and subscribe to the Marketing for Creatives show

Let’s get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva