Ep #22: An eBook as a simple version of the paper book helps to build your authority. You can offer it for free, sell on Amazon or it also can be a good freebie to offer to people on your website to get their email.

Let’s try to hit two goals at one time. First, we’ll create a series of blog posts, that way you will have quality content on your website for a while. And second, we will create an eBook based on that content.

In this episode, Regina Paula talks about the fast way to create an eBook based on your blog posts.

Regina worked in the film and animation industry before she and her husband quit their jobs to travel full time.

After teaching online and offline social media workshops Regina discovered her desire to help micro and small businesses uncover their real purpose to create content by starting with a content marketing strategy.

This process reveals the true value and authentic personality to connect with the right customer.

Time Stamped Show Notes:

• [00:22] About the episode and Regina Paula
• [02:02] Regina shares her journey from the film industry, working on such movies as Clone Wars, Avatar, and Hobbit to running an online business
• [06:09] When you start creating the blog posts or writing an eBook start with what value you can bring to people
• [07:00] Before you plan the series of blog posts write down all the ideas you have and then categorize them
• [08:39] Looking and the example with the makeup artist
• [10:34] Use Google Keyword Planner, TubeBuddy, and Google search results to look for the keywords for your blog posts.
• [12:10] AnswerThePublic.com helps to find what types of questions people ask about the topic
• [12:57] How many blog posts to put into the series that later you can create an eBook
• [14:14] How to give people the expectation of the next blog post
• [16:59] When you create an eBook based on the series of the blog posts you can mention the upcoming eBook at the end of the blog posts
• [19:34] What to add to the final eBook besides the previously published blog posts
• [21:06] Add a bonus section to your eBook
• [21:52] Add the information about yourself and how to reach you
• [21:58] You can offer 15-minutes consultation as a bonus
• [23:22] Write a list of work that you don’t like doing and outsource it
• [24:44] How to find Regina and learn more about her upcoming adventures online
• [26:30] For the show notes go to marinabarayeva.com/22 and subscribe to the Marketing for Creatives show

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