Ep #18: Being consistent on social media is the key to building connections, followers, and getting more people using your service.

However, it’s easier to say than do. Let’s say you post something on social media from time to time and still nobody calls you because of what they saw on social media.

There can be many reasons why it happened, but the base of any business success is planning and it's time to plan your social media strategy.

In this episode, Stevie Dillon shares how to create a social media strategy for a service-based business.

Stevie is the owner of Stevie Says Social, a social media consultancy that provides training, education, and strategy services to service-based businesses looking to lift their social game.

Stevie is an ex-lawyer turned social media marketer and has spent the past ten years working with some of the biggest brands in Australia on marketing strategy and social media.

She writes extensively on social media topics and has had her work featured on such sites as Social Media Examiner, Smart Company, and Business Chicks.

Time Stamped Show Notes:

• [00:22] About the episode and Stevie Dillon
• [02:09] Stevie explains her journey from lawyer to social media advisor
• [03:25] The difference between social media strategy for a product-based and service-based business
• [05:03] Stevie gives the marketing example of being a hairdresser
• [06:37] What makes you stand out on a social media platform, and why one can be better than many
• [07:49] How to find out if you’re marketing to your target audience
• [08:22] Choose a goal, and that will lead to choosing a compatible platform
• [09:10] Invaluable demographic information on the audience of some main social media sites
• [10:25] What type of content you should be posting on your social media platform
• [11:55] The percentage of the types of content you need to be putting up
• [13:04] How much should be curated or shared content
• [13:53] Tips on time management when creating content to post on social media
• [14:58] How to use a list to help record ideas of posts
• [16:00] What to do if you get stuck with new ideas
• [16:50] How to schedule on Facebook
• [17:25] Top scheduling tools for Instagram
• [17:46] Top scheduling tool for Pinterest
• [18:33] The number one mistake people usually make when they plan a social media strategy
• [20:12] How to create connections and engagement with a post
• [21:28] Three steps you can begin with to create a social media strategy for your service-based business
• [22:59] Socialize on your preferred platform to build those connections
• [23:25] What you can do right now to grow your online following
• [24:36] Where to find Stevie Dillon on social media and her eBook about social media marketing
• [24:48] For the show notes go to marinabarayeva.com/18 and subscribe to the Marketing for Creatives show

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