Ep #21: When you have a blog it may be not easy to bring more people to read your blog posts and even more difficult to attract those who can become your clients.

Today we will cover how to come up with blog post ideas that will be interesting to your potential clients, how to attract the right audience, and the ways to convert them to sales.

In this episode, Jessica Stansberry shares how to create a blog strategy that attracts your ideal clients.

Jessica is a video marketing strategist for rockstar business owners who are ready to up-level and start using video to market their business better.

She also specializes in systems, sales funnels, and content marketing. She throws down knowledge-bombs with weekly free blog content, a YouTube channel, eCourses, 1-on-1 consulting, done-for-you services, and her free Facebook group.

Time Stamped Show Notes:

• [00:22] About the episode and Jessica Stansberry
• [01:52] Jessica shares her journey from freelance web designer to consultant
• [03:19] Why blogging is still worth it today
• [04:40] The benefits of blogging for entrepreneurs
• [06:10] The difference between attracting your ideal client online versus offline
• [08:07] How to attract your ideal client through your blog and turn them into customers
• [08:42] Write for an audience that is willing to pay the price you’re asking for your product or service
• [09:55] How to create a blog strategy that attracts your ideal client
• [12:16] How to engage with people in Facebook groups and guide them to your blog
• [14:49] How to use your personal Facebook to get people to your blog
• [16:32] How to never run out of topic ideas for your blog
• [18:17] Using SEO to increase traffic to your blog
• [19:21] Why having a website on WordPress is better than using platforms like Squarespace, Wix, or Weebly
• [20:23] How YouTube can boost your SEO and help rank your blog posts higher on Google
• [23:30] How to convert blog readers into paying customers
• [25:14] How to create a unique opt-in form for each blog post
• [26:49] How to sell to people on your email list
• [29:22] How to sell offline services to your email list when you run a local business
• [32:22] What to start with if you want to create a blog strategy that attracts your ideal client
• [34:38] Where to find Jessica and get in touch with her
• [35:08] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Create a Blog Strategy That Attracts Your Ideal Clients

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