Marketing for Creatives

Ep #12: In this episode, Bonnie Bruderer shares how you can create your own TV show for under $100.

You will be able to start it by yourself and you will know how to find your first team. We'll also cover how to find your first guests and then how to monetize your TV show.

Bonnie is an executive producer for multiple multi-platform television shows that air on 50 media outlets globally.

A Certified Corporate Performance Coach with over 15 years of global successes in improving competitive market positioning, building new markets, enhancing confidence, and driving revenue growth.

Bonnie has created an incredible platform for authors, coaches, speakers, inventors, innovators, and anyone with a voice or cause to be able to afford mainstream television advertising.

Time Stamped Show Notes:

• [00:22] About the episode and Bonnie Bruderer
• [02:11] Bonnie shares how she worked with Tony Robbins, built a consulting business, and later launched a media company to produce TV shows
• [05:47] How Bonnie started from zero in New York and eventually filmed more than 700 TV shows
• [06:52] How to start a TV show without being famous or experienced
• [09:06] How to make a TV show when you're the only person working on it
• [10:21] How to find people who will help you get started
• [11:40] How to come up with a good idea for a TV show
• [13:11] How to stand out from thousands of other content creators
• [14:24] How you can syndicate your TV show to 50 different outlets
• [16:01] The process of creating a TV show
• [18:08] How to find guests for your interview-based show
• [18:44] Common mistakes people make when they create a TV show
• [19:51] How to monetize your TV show
• [23:01] How to measure the success of an episode or your entire show
• [24:26] Three steps to make a TV show
• [25:33] How to connect with Bonnie Bruderer
• [26:53] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Start Your TV Show for Under $100

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #11: Take a moment to scroll through the list of people you follow online. Chances are, there are influencers or thought leaders you admire - people with established credibility and large audiences.

Now imagine if just one of them mentioned your business, recommended your services, or shared your content. The exposure could be a game-changer.

In this episode, Cloris Kylie shares how to work with influencers to market your business.

Cloris is an influencer marketing specialist who helps people attract the right clients and build a magnificent business that thrives in the long term.

Cloris has been a featured guest on top-ranked podcasts, YouTube shows, radio, and TV. Her articles have been published on personal development and business websites with millions of followers, such as TinyBuddha and Addicted2Success.

And today her mission is to share how you can work with influencers to build a successful business with growing revenue and impact.

Time Stamped Show Notes:

• [00:22] About the episode and Cloris Kylie
• [02:24] Cloris shares how she transitioned from academic advisor to influencer marketing expert
• [05:24] How to identify who qualifies as an influencer
• [05:02] Why it's important to find an influencer who's a good match for your brand
• [08:21] How and where to find influencers to create win-win partnerships
• [10:52] How to build relationships with influencers and what to say when reaching out
• [12:07] The "aha" moment that transformed Cloris's approach
• [13:43] Key points to highlight when reaching out to an influencer
• [14:43] How to make a strong first impression to start a relationship
• [16:41] How to offer value that benefits both you and the influencer
• [20:42] How knowing your value leads to bigger opportunities
• [21:51] How long does it take to reach out to influencers?
• [23:14] When and how to take influencer connections to the next level
• [24:17] Set your goals when you reach out to influencers
• [26:22] How to keep track of all your connections
• [28:13] Cloris shares stories of connecting with influencers
• [30:55] Three steps to include in your strategy to start working with influencers
• [33:27] Where to find Cloris online, her website, and social media platforms
• [34:29] For the show notes, go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Work with Influencers to Market Your Business

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
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Ep #10: Marketing to families with kids sounds simple: you market to the parents, but your product or service is meant for children. In reality, it's a unique challenge. Parents make the buying decisions, but kids are the ultimate users and influencers.

In this episode, we gonna talk about how to market to families with kids.

We have a special guest today, who creates and reads the stories for kids Angela Ferrari.

Angela is an artist, children's book author, and illustrator based in Portland Maine. She is also the creator and host of the Story Spectacular podcast.

She wrote and illustrated three children's books: Digger's Daily Routine, An Extraordinary Book and What Do You See. Most recently Angela has launched a children's story podcast Story Spectacular. The show features original stories and classic retellings.

Time Stamped Show Notes:

• [00:22] About the episode and Angela Ferrari
• [02:31] Angela's journey from painter to children's books author and illustrator to children's story podcaster.
• [04:25] Angela shares how scary it was to change her identity and, as a result, her audience too
• [05:14] How Angela targets parents and grandparents in her marketing strategy
• [06:18] How good content can attract more clients
• [06:34] The importance of attending live events to market your product
• [07:40] How you can market to families with kids
• [09:14] What to do if self-promotion makes you uncomfortable and marketing isn't your strength
• [10:10] Where and how Angela sells her books
• [11:11] How word-of-mouth marketing grows your business
• [11:53] How having a podcast can help you market your business
• [12:57] How she uses audiograms on Instagram to market her podcast in a fun way
• [13:45] The best channels to market to families with children
• [14:00] How to improve your visibility in Google search results
• [14:47] Where to find inspiration for blog posts
• [16:06] How parents can find and engage with you through your blog or social media
• [16:48] How to stay productive while managing multiple tasks
• [18:24] How to make work fun
• [19:17] Three steps you can take to market to families with kids
• [20:44] Create content tailored to your ideal client, ideally using a real-life example
• [22:26] Where to find Angela online
• [34:40] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Market to Families with Kids

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #9: Constantly creating high-quality content can feel like a full-time job. Crafting new posts, videos, or articles for every platform drains time and energy.

But what if there was a smarter way? Instead of starting from scratch each time, you can multiply your efforts by repurposing your existing content across different platforms.

In this episode, Ana Hoffman shares how to repurpose content and reach more people.

Ana is the founder of TrafficGenerationCafe.com. She specializes in free traffic generation strategies, like SEO, social media, blogging, and other internet marketing methods.

Working on increasing traffic to her Traffic Generation Café site, Ana brought it from non-existence to the top 18,000 global sites according to Alexia.com in 4 months.

Time Stamped Show Notes:

• [00:22] About the episode and Ana Hoffman
• [01:50] Ana explains her story of being a work-from-home mom
• [02:30] Why it's crucial to build multiple traffic channels
• [04:04] Three key strategies that helped Ana boost her traffic
• [04:28] Keep your personality online as it's one of your greatest assets
• [05:07] Why simplifying is key to success
• [05:56] Focus on one platform at a time
• [08:21] What is content repurposing?
• [11:31] The main problem with traffic generation and content creation
• [13:50] Example of how to repurpose content to create more traffic
• [15:26] A presentation doesn't have to be boring. Make it how you want it
• [19:41] How to choose the right platform to grow your audience
• [21:39] How to determine where your competitor's traffic is coming from
• [24:24] How to easily turn presentations into videos
• [27:10] The payoff of putting effort into repurposing your content
• [30:01] The simplest way to save time when repurposing content
• [31:39] The three-step process of content repurposing
• [34:00] What you can do right now
• [36:21] Where you can find Ana Hoffman
• [39:05] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Repurpose Content to Reach More People

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #8: Have you ever been in a situation where a client was always complaining about the work, changing their mind at the last moment, or wanting to get more for less money? These situations can drain your energy and even harm your business relationships.

In this episode, we will go through different situations with Ilise Benun to see how you can turn difficult clients into good clients.

Ilise is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets.

She is a national speaker, the author of 7 business books, including The Creative Professional's Guide to Money, a business coach, host of the Get Better Clients Bootcamp and a Program Partner for HOW Design Live, adjunct faculty at Pratt Institute and Maryland Institute College of Art.

Time Stamped Show Notes:

• [00:21] About the episode and Ilise Benun
• [02:14] Ilise talks about her work with creative entrepreneurs and the marketing tools she uses
• [04:09] How to prevent working with difficult clients
• [04:48] Don't ignore the red flags
• [06:24] How to work effectively with clients who are trainable
• [10:43] How to handle a difficult client when you really need the income
• [13:37] What to do if a client changes their mind about the end product
• [15:08] The risks of not having a contract and how simple a contract can be
• [17:19] How to prevent miscommunication with your clients
• [17:55] A story about a miscommunication between Ilise and her client and how she resolved it
• [20:13] How to leverage difficult situations in your favor
• [22:44] Why training your clients is crucial for establishing healthy boundaries
• [25:45] What to do when a client is overly involved and talkative
• [29:24] How your pricing structure can prevent (or cause) surprises when things go wrong
• [30:41] How to deal with the pushy person
• [32:08] The three key actions to take when you sense a difficult client
• [33:23] Where to find Ilise Benun and what she's doing currently
• [34:40] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Turn Difficult Clients into Good Clients

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #7: Publishing a book is often seen as a game-changer for personal and professional credibility. Even if you're not a writer, having a physical book with your name on it instantly positions you as an expert in your field.

For many people, publishing a book has been the pivotal moment that accelerated their career and attracted new opportunities. Yet, the process can seem complicated and time-consuming. That's why many people don't even start writing a book.

In this episode, James Woosley shares practical tips and insider strategies on how to publish a book even if you are not a writer.

And as this episode is part of the Marketing on a Budget series we will also talk about how you can publish a book without spending a lot of money.

James is a significant influencer and strategic planner who communicates the potential he sees so that it can be realized. As a project manager, coach, and consultant, he helps people and organizations move ideas from the dreaming and planning stages to full implementation.

There was a time when James wanted to make his first book as real as any book published by a major company, and he did it. It turned out to be the self-publishing company where he helps other people to publish their books.

Time Stamped Show Notes:

• [00:22] About the episode and James Woosley
• [02:49] James shares how the diversity of his experience led him to strategic planning and writing his first book
• [04:06] How writing a book benefits you and your business
• [05:43] James started to get more clients, give interviews, and it turned into a new business
• [06:31] Who can write a book
• [07:35] What to do if you are not a natural writer
• [09:10] How to choose what to write about if you have many ideas and a lot of knowledge
• [10:01] If you write a book but then start talking about unrelated topics, your audience won't be interested in buying it
• [10:08] What's the process of writing a book?
• [11:38] James shares how he wrote his first book
• [12:46] Where to start when writing a book?
• [14:28] How to finish a book faster, but still keep it effective?
• [15:47] Chunk your process so you can see the progress on your calendar
• [16:39] James's ups and downs in his writing journey
• [17:39] What to do after finishing your book and before publishing
• [18:02] Self-publishing vs. traditional publishing – which is right for you?
• [19:29] Should you do everything yourself or invest in your book?
• [20:14] Finding the right balance between the quality of writing and the presentation of your book, with J.K. Rowling as an example
• [22:13] How much it costs to publish your first book and how to do it at low cost
• [25:25] If you're really on a budget - start with the ebook
• [27:34] Get your book published on Amazon
• [28:06] Are you spending more time writing your book than serving your customers? Outsource the tasks that aren't essential to your business.
• [29:40] Three steps you can take to write a book and prepare to publish your first one
• [31:15] Even just 20–30 minutes a day can make a big difference when writing your book
• [32:42] Where to find James
• [34:34] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Publish a Book Even If You Are Not a Writer

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #6: Is there a way to get clients on LinkedIn?

Imagine getting a notification that someone in your area is looking for the exact service you offer. That's what LinkedIn can do for you when you're featured in their special section for professionals.

In this episode, Gary Kissel shares practical strategies to optimize your LinkedIn profile, position yourself as an expert, and find clients on LinkedIn.

LinkedIn selected him as a ProFinder in the Marketing Consultant category and recommends him as a highly qualified contact to those who seek help with their business marketing.

As a Realtor, Gary used LinkedIn to find, connect and do deals with investors around the world. And now he helps other professionals to connect with their clients through LinkedIn. He has authored more than 30 articles on LinkedIn.

Time Stamped Show Notes:

• [00:21] About the episode and Gary Kissel
• [02:16] Gary shares how LinkedIn helped him find buyers when he was in the real estate business
• [02:11] Who is LinkedIn for
• [03:19] How to set up your LinkedIn profile
• [06:10] How to make your profile stand out
• [06:44] What keywords are and how to use them effectively
• [08:10] What to write on your LinkedIn profile if you have two different roles: your main job and your business
• [09:58] What not to do on LinkedIn
• [10:40] LinkedIn services designed for professionals
• [12:57] How to find more clients on LinkedIn
• [14:05] Update your LinkedIn profile when you change your area of expertise
• [15:24] Once your profile is established, focus on becoming more visible
• [17:31] How to get noticed by more people
• [18:51] Why having at least 500 followers matters
• [19:42] Does LinkedIn matter for professionals outside North America?
• [21:18] Three steps to start attracting more clients on LinkedIn
• [22:50] Where to find Gary
• [23:40] For the show notes go to marinabarayeva.com/6 and subscribe to the Marketing for Creatives show.

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva

Ep #5: When you meet new people, some might become clients, others could turn into valuable partners, and some may refer you to people you've never met before. Every conversation has potential if you know how to approach it.

In this episode, Sandy Jones-Kaminski shares how to network to get more business opportunities.

She is the Chief Connecting Officer of Bella Domain Media, the author of LinkedIn Savvy for Small Business, and a #1 Inc.com book, "I'm at a Networking Event–Now What???: A Guide to Making the Most Out of Any Networking Event."

Sandy has been helping professionals, and business owners maximize in-person networking, LinkedIn, and other social media as marketing levers to generate more leads, visibility, and connections for years and is known for her energetic, engaging, and authentic webinars and in-person presentations.

Time Stamped Show Notes:

• [00:22] About the episode and Sandy Jones-Kaminski
• [02:22] Sandy shares her background and how it led her to become a networking expert
• [04:55] How to network effectively and create more business opportunities
• [06:52] Network like a farmer, not a hunter
• [10:34] Networking as marketing: Representing yourself and your personal brand
• [13:52] How to network at marketing events to create a great first impression
• [16:30] How to make your introduction unforgettable despite feeling nervous
• [19:10] When you network, ask different questions to get different responses
• [22:19] How to network to grow relationships that help both sides
• [25:43] How to follow up without being pushy
• [28:02] How to decide who to talk to at large networking events
• [29:26] It's not about the number of connections, but the quality of those connections
• [33:27] A smart tip for increasing your chances of making business connections
• [37:08] Three steps on how to network to get more business opportunities
• [38:42] How to network on LinkedIn to build long-term professional connections
• [39:21] How to improve conversations by asking and listening
• [41:18] Where to find Sandy
• [42:24] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Network to Get More Business Opportunities

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #4: Do you like selling? Maybe yes, but most people don't. I've been there too. It was tough to talk about my packages, negotiate prices, and handle that awful feeling when you spend a lot of time explaining what you do and offer only to hear "No" or, even worse, have the person just disappear.

In this episode, Maria Ross shares how to sell with confidence.

Maria is a brand strategist, author, speaker, and actress. She is founder of marketing and branding consultancy Red Slice where she helps entrepreneurs and small business owners to differentiate their businesses, clarify the goals and develop a marketing strategy.

Before creating RED SLICE, she crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, and consumer businesses.

Time Stamped Show Notes:

• [00:23] About the episode and Maria Ross
• [02:39] Maria explains her business role and her work with small businesses
• [03:22] Why it's so hard for creatives to sell their services
• [05:22] How to sell what you do without sounding too self-promotional
• [06:44] How to be consultative rather than pushy
• [07:47] How to build confidence to sell your service
• [05:50] Build your brand strategy and how to be consultative
• [09:52] How to approach selling with confidence
• [08:27] Why empathy is an important secret skill
• [11:07] Rethinking how you approach networking
• [14:06] How to prepare for selling your offer
• [15:43] How to respond when someone says no in a sales conversation
• [15:08] Understanding and overcoming client objections
• [19:08] How to sell your work without undervaluing it
• [18:10] Pricing is a brand decision
• [22:26] How to sell clearly when you have two jobs
• [22:08] How to integrate your passion into your business
• [25:14] Build a new audience for your new business and don't be afraid to reinvent your brand
• [28:22] Three steps you can take to sell with confidence and increase sales

Episode show notes: How to Sell with Confidence

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #3: When clients are happy, they return to buy again or recommend you to others. Your job is to create such an outstanding experience that they remember you and your business and become enthusiastic referrals for your product or service.

In this episode, Tim Reid shares how you can create a great customer experience.

He is Australia's leading Marketing speaker who knows marketing inside and out and moves the audience into immediate action. And he also hosts Australia's #1 marketing show "Small Business Big Marketing."

Time Stamped Show Notes:

• [00:22] About the episode and Tim Reid
• [01:46] Marina welcomes Tim
• [04:06] Tim shares his lifelong passion for marketing, his experience working in advertising, and why he decided to focus more on marketing to help smaller businesses.
• [04:49] How can creative people become better at business?
• [05:57] Look at businesses you admire and see what you can learn from them
• [06:00] What makes a great customer experience
• [08:12] Be empathetic toward your customers and understand how they feel about buying from you
• [09:02] Where to improve customer experience in your business
• [09:37] The 'Moments of Truth' as a great customer experience exercise
• [10:53] Make sure that every Moment of Truth is a great customer experience so that people come back
• [11:55] An example of how simple steps can lead to an exceptionally satisfying customer experience
• [12:53] How to measure your customer experience
• [14:24] Where is the line between helping for free and providing paid services?
• [14:41] Reflect on how it feels to give and receive, and how that connects to things coming back around in the future
• [15:52] The first step to being helpful to your clients is to identify every question and problem they have
• [16:55] How does being helpful make more money?
• [17:32] How to find the balance between serving and overgiving
• [19:18] Common mistakes people make when working with clients
• [20:52] Two things you can include and do in your strategy to create a great customer experience
• [21:44] A small step you can take right now
• [23:13] Where to find Tim
• [23:36] Subscribe to the Marketing for Creatives show

Episode show notes: A Great Customer Experience: How to Make Your Business Memorable

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva