Ep #11: Take a moment to scroll through the list of people you follow online. Chances are, there are influencers or thought leaders you admire - people with established credibility and large audiences.

Now imagine if just one of them mentioned your business, recommended your services, or shared your content. The exposure could be a game-changer.

In this episode, Cloris Kylie shares how to work with influencers to market your business.

Cloris is an influencer marketing specialist who helps people attract the right clients and build a magnificent business that thrives in the long term.

Cloris has been a featured guest on top-ranked podcasts, YouTube shows, radio, and TV. Her articles have been published on personal development and business websites with millions of followers, such as TinyBuddha and Addicted2Success.

And today her mission is to share how you can work with influencers to build a successful business with growing revenue and impact.

Time Stamped Show Notes:

• [00:22] About the episode and Cloris Kylie
• [02:24] Cloris shares how she transitioned from academic advisor to influencer marketing expert
• [05:24] How to identify who qualifies as an influencer
• [05:02] Why it’s important to find an influencer who’s a good match for your brand
• [08:21] How and where to find influencers to create win-win partnerships 
• [10:52] How to build relationships with influencers and what to say when reaching out
• [12:07] The “aha” moment that transformed Cloris’s approach
• [13:43] Key points to highlight when reaching out to an influencer
• [14:43] How to make a strong first impression to start a relationship
• [16:41] How to offer value that benefits both you and the influencer
• [20:42] How knowing your value leads to bigger opportunities
• [21:51] How long does it take to reach out to influencers?
• [23:14] When and how to take influencer connections to the next level
• [24:17] Set your goals when you reach out to influencers
• [26:22] How to keep track of all your connections
• [28:13] Cloris shares stories of connecting with influencers
• [30:55] Three steps to include in your strategy to start working with influencers
• [33:27] Where to find Cloris online, her website, and social media platforms
• [34:29] For the show notes, go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Work with Influencers to Market Your Business

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