Ep #10: Marketing to families with kids sounds simple: you market to the parents, but your product or service is meant for children. In reality, it’s a unique challenge. Parents make the buying decisions, but kids are the ultimate users and influencers.

In this episode, we gonna talk about how to market to families with kids.

We have a special guest today, who creates and reads the stories for kids Angela Ferrari.

Angela is an artist, children's book author, and illustrator based in Portland Maine. She is also the creator and host of the Story Spectacular podcast.

She wrote and illustrated three children’s books: Digger’s Daily Routine, An Extraordinary Book and What Do You See. Most recently Angela has launched a children’s story podcast Story Spectacular. The show features original stories and classic retellings. 

Time Stamped Show Notes:

• [00:22] About the episode and Angela Ferrari
• [02:31] Angela's journey from painter to children’s books author and illustrator to children’s story podcaster.
• [04:25] Angela shares how scary it was to change her identity and, as a result, her audience too
• [05:14] How Angela targets parents and grandparents in her marketing strategy
• [06:18] How good content can attract more clients
• [06:34] The importance of attending live events to market your product
• [07:40] How you can market to families with kids
• [09:14] What to do if self-promotion makes you uncomfortable and marketing isn’t your strength
• [10:10] Where and how Angela sells her books
• [11:11] How word-of-mouth marketing grows your business
• [11:53] How having a podcast can help you market your business
• [12:57] How she uses audiograms on Instagram to market her podcast in a fun way
• [13:45] The best channels to market to families with children
• [14:00] How to improve your visibility in Google search results
• [14:47] Where to find inspiration for blog posts
• [16:06] How parents can find and engage with you through your blog or social media
• [16:48] How to stay productive while managing multiple tasks
• [18:24] How to make work fun
• [19:17] Three steps you can take to market to families with kids
• [20:44] Create content tailored to your ideal client, ideally using a real-life example
• [22:26] Where to find Angela online
• [34:40] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Market to Families with Kids

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