Ep #3: When clients are happy, they return to buy again or recommend you to others. Your job is to create such an outstanding experience that they remember you and your business and become enthusiastic referrals for your product or service.

In this episode, Tim Reid shares how you can create a great customer experience.

He is Australia's leading Marketing speaker who knows marketing inside and out and moves the audience into immediate action.  And he also hosts Australia's #1 marketing show "Small Business Big Marketing.”

Time Stamped Show Notes:

• [00:22] About the episode and Tim Reid
• [01:46] Marina welcomes Tim
• [04:06] Tim shares his lifelong passion for marketing, his experience working in advertising, and why he decided to focus more on marketing to help smaller businesses.
• [04:49] How can creative people become better at business?
• [05:57] Look at businesses you admire and see what you can learn from them
• [06:00] What makes a great customer experience
• [08:12] Be empathetic toward your customers and understand how they feel about buying from you
• [09:02] Where to improve customer experience in your business
• [09:37] The ‘Moments of Truth’ as a great customer experience exercise
• [10:53] Make sure that every Moment of Truth is a great customer experience so that people come back
• [11:55] An example of how simple steps can lead to an exceptionally satisfying customer experience
• [12:53] How to measure your customer experience
• [14:24] Where is the line between helping for free and providing paid services?
• [14:41] Reflect on how it feels to give and receive, and how that connects to things coming back around in the future
• [15:52] The first step to being helpful to your clients is to identify every question and problem they have
• [16:55] How does being helpful make more money?
• [17:32] How to find the balance between serving and overgiving
• [19:18] Common mistakes people make when working with clients
• [20:52] Two things you can include and do in your strategy to create a great customer experience
• [21:44] A small step you can take right now
• [23:13] Where to find Tim
• [23:36] Subscribe to the Marketing for Creatives show

Episode show notes: A Great Customer Experience: How to Make Your Business Memorable

Let’s get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva