Marketing for Creatives

Ep #2: With so many options to market your business, it's easy to get lost and wonder what you should actually do to as an entrepreneur. In this episode, Doug Morneau shares how to create a marketing strategy for your business.

Doug is a serial entrepreneur and a host of the Real Marketing Real Fast podcast. He can quickly understand concepts, adapt to new technologies and new media, which makes him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.

Time Stamped Show Notes:

• [00:21] About today's topic
• [01:46] Marina welcomes Doug Morneau
• [02:21] Doug has been in business for over 30 years
• [03:53] How to create a marketing strategy and pick the direction of how to market your service or product
• [05:13] Do you really need to lower your prices to get clients?
• [06:31] How to create your ideal client avatar
• [07:38] An example of an ideal client avatar for a photographer whose audience is professionals or business owners
• [10:01] How to create an offer for your target audience
• [12:24] How to find an opportunity to present in front of your target audience
• [14:04] Choose a day to market your business
• [15:26] What else to include in your marketing strategy
• [17:21] The story of the artist who collaborated with the hotel in Thailand to organize an art show
• [18:37] How to connect with people and start collaborating with them
• [20:24] Doug shares an example of how he reaches out to people
• [22:17] How to create a marketing strategy step by step
• [22:39] Reach out to people by sending direct messages on Instagram
• [24:10] Draft a marketing plan
• [24:46] Connect with people who serve your target audience and ask if you can share your offer with their audience
• [26:08] Here is how long and how often to test new marketing strategies
• [27:37] How to use free services to turn a prospect into a paying customer
• [29:20] Three steps you can take today to create a marketing strategy
• [31:06] Connect with Doug

Episode show notes: How to Create a Marketing Strategy for a Small Business

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #1: Dorie Clark shares how you can become a recognized expert in your niche.

She was named as a "branding expert" by Fortune, Inc. magazine, and the Associated Press. Known as a down-to-earth, insightful, and engaging speaker, Dorie shows people how to take control of their professional reputation, become recognized for the leaders they are, and make an impact.

Time Stamped Show Notes:

• [00:21] About today's topic
• [01:49] Marina welcomes Dorie Clark
• [02:04] Dorie started as a journalist but had to reinvent herself, which led to a consulting business. She also released her book Entrepreneurial You.
• [04:08] When it's better to start building your personal brand
• [05:46] How to build a personal brand that helps you become a recognized expert and stand out from everyone else
• [07:53] Sometimes a brand may choose you because of what you do and share about
• [08:58] How to build your personal brand from the scratch
• [10:28] How to become a recognized expert if you have already picked your area of expertise
• [11:24] The fastest way to become a recognized expert
• [12:08] Start working with celebrity clients to grow your credibility
• [13:03] What to do if you have credibility but still aren't reaching many potential clients
• [15:57] Becoming a recognized expert takes time. Here's how to decide what to focus on first
• [18:01] If you have no idea where to start, choose three things and focus on them
• [18:45] Building your brand means sharing your expertise. But what if someone steals your ideas?
• [23:58] How to network with the right people
• [26:17] How to create a lot of content
• [28:39] How to attract high-paying clients and boost your income
• [33:23] Three steps that will help you become a recognized expert

Episode show notes: How to Become a Recognized Expert

Let's get in touch:

• What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram.
• Did you get new insights? Please leave a short review on iTunes
• Get more marketing tips on marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on LinkedIn @MarinaBarayeva

Ep #0: Welcome to the Marketing for Creatives show. Episode Zero will tell you what the show is about, where to find it and what to expect in the next episodes. The host of the show is Marina Barayeva, an international speaker and coach that helps entrepreneurs build their influence and create a fulfilling life with purpose. She started the Marketing for Creative Show bringing experts to help creative entrepreneurs grow their businesses and sharing her experience of building a successful photography business based in China. There are many marketing tips, and it creates a mess in the head of what to start with. What marketing tactic you should use now? Don't overwhelm yourself. Pick the idea you want to realize and try it. Adapt it to where you are in business and life and remember that it may take time and effort till you get the result. You may live in a different country, have another business and circumstances. Whenever you hear the new tips, you still need to adjust them to your situation. Be creative. Connect with Marina Barayeva:

• marinabarayeva.com
• Follow on Instagram @MarinaBarayeva
• Follow on Twitter @MarinaBarayeva