Ep #2: With so many options to market your business, it’s easy to get lost and wonder what you should actually do to as an entrepreneur. In this episode, Doug Morneau shares how to create a marketing strategy for your business.

Doug is a serial entrepreneur and a host of the Real Marketing Real Fast podcast. He can quickly understand concepts, adapt to new technologies and new media, which makes him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.

Time Stamped Show Notes:

• [00:21] About today’s topic
• [01:46] Marina welcomes Doug Morneau
• [02:21] Doug has been in business for over 30 years
• [03:53] How to create a marketing strategy and pick the direction of how to market your service or product
• [05:13] Do you really need to lower your prices to get clients?
• [06:31] How to create your ideal client avatar
• [07:38] An example of an ideal client avatar for a photographer whose audience is professionals or business owners
• [10:01] How to create an offer for your target audience
• [12:24] How to find an opportunity to present in front of your target audience
• [14:04] Choose a day to market your business
• [15:26] What else to include in your marketing strategy
• [17:21] The story of the artist who collaborated with the hotel in Thailand to organize an art show
• [18:37] How to connect with people and start collaborating with them
• [20:24] Doug shares an example of how he reaches out to people
• [22:17] How to create a marketing strategy step by step
• [22:39] Reach out to people by sending direct messages on Instagram
• [24:10] Draft a marketing plan
• [24:46] Connect with people who serve your target audience and ask if you can share your offer with their audience
• [26:08] Here is how long and how often to test new marketing strategies
• [27:37] How to use free services to turn a prospect into a paying customer
• [29:20] Three steps you can take today to create a marketing strategy
• [31:06] Connect with Doug

Episode show notes: How to Create a Marketing Strategy for a Small Business

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