Ep #1: Dorie Clark shares how you can become a recognized expert in your niche.

She was named as a “branding expert” by Fortune, Inc. magazine, and the Associated Press. Known as a down-to-earth, insightful, and engaging speaker, Dorie shows people how to take control of their professional reputation, become recognized for the leaders they are, and make an impact.

Time Stamped Show Notes:

• [00:21] About today’s topic
• [01:49] Marina welcomes Dorie Clark
• [02:04] Dorie started as a journalist but had to reinvent herself, which led to a consulting business. She also released her book Entrepreneurial You.
• [04:08] When it’s better to start building your personal brand
• [05:46] How to build a personal brand that helps you become a recognized expert and stand out from everyone else
• [07:53] Sometimes a brand may choose you because of what you do and share about
• [08:58] How to build your personal brand from the scratch
• [10:28] How to become a recognized expert if you have already picked your area of expertise
• [11:24] The fastest way to become a recognized expert
• [12:08] Start working with celebrity clients to grow your credibility
• [13:03] What to do if you have credibility but still aren’t reaching many potential clients
• [15:57] Becoming a recognized expert takes time. Here’s how to decide what to focus on first
• [18:01] If you have no idea where to start, choose three things and focus on them
• [18:45] Building your brand means sharing your expertise. But what if someone steals your ideas?
• [23:58] How to network with the right people
• [26:17] How to create a lot of content
• [28:39] How to attract high-paying clients and boost your income
• [33:23] Three steps that will help you become a recognized expert

Episode show notes: How to Become a Recognized Expert 

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