Ep #9: Constantly creating high-quality content can feel like a full-time job. Crafting new posts, videos, or articles for every platform drains time and energy.

But what if there was a smarter way? Instead of starting from scratch each time, you can multiply your efforts by repurposing your existing content across different platforms.

In this episode, Ana Hoffman shares how to repurpose content and reach more people.

Ana is the founder of TrafficGenerationCafe.com. She specializes in free traffic generation strategies, like SEO, social media, blogging, and other internet marketing methods.

Working on increasing traffic to her Traffic Generation Café site, Ana brought it from non-existence to the top 18,000 global sites according to Alexia.com in 4 months.

Time Stamped Show Notes:

• [00:22] About the episode and Ana Hoffman
• [01:50] Ana explains her story of being a work-from-home mom
• [02:30] Why it’s crucial to build multiple traffic channels
• [04:04] Three key strategies that helped Ana boost her traffic
• [04:28] Keep your personality online as it’s one of your greatest assets
• [05:07] Why simplifying is key to success
• [05:56] Focus on one platform at a time
• [08:21] What is content repurposing?
• [11:31] The main problem with traffic generation and content creation
• [13:50] Example of how to repurpose content to create more traffic
• [15:26] A presentation doesn’t have to be boring. Make it how you want it
• [19:41] How to choose the right platform to grow your audience
• [21:39] How to determine where your competitor’s traffic is coming from
• [24:24] How to easily turn presentations into videos
• [27:10] The payoff of putting effort into repurposing your content
• [30:01] The simplest way to save time when repurposing content
• [31:39] The three-step process of content repurposing
• [34:00] What you can do right now
• [36:21] Where you can find Ana Hoffman
• [39:05] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

Episode show notes:

How to Repurpose Content to Reach More People

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