Ep #30: As a creative entrepreneur, you may think about other ways to expand your business or transition to a little different field and start consulting and coaching other people. Well, here we are with our great guest today Jennifer Rosenfeld.

In this episode, Jennifer shares how to start a consulting business in the creative industry.

Jennifer is CEO of iCadenza and President & Principal Manager of Cadenza Artists. She has extensive experience working with musicians of all genres on identifying and pursuing their professional goals and overcoming the obstacles that come up along the way. 

She has also worked with organization leaders on creating a culture of innovation and developing promotional and strategic initiatives.

Time Stamped Show Notes:

• [00:22] About the episode and Jennifer Rosenfeld
• [01:38] Jennifer explains her two companies and what they offer
• [03:22] Jennifer’s journey from musician to a consultant
• [05:24] How to start your own consulting business
• [08:27] How to define what type of consulting service you want to offer
• [10:13] How to find your first clients (where Jennifer found hers!)
• [12:53] To give or not to give, that is the question - how much information and secret tips should you present to your clients
• [14:40] The importance of scheduling and using your time well
• [16:35] Why it’s important to be able to define who you are internally and how it affects the way you will be seen externally
• [19:13] How getting into conversations with people will help market your business
• [20:54] Mistakes are important bumps in the road as you grow your business
• [21:41] Don’t be too finicky over the details
• [22:40] What to do with clients that don’t fit like a glove
• [24:40] Does going into business with a friend really break the relationship?
• [27:41] What Jennifer would do if she would have to start all over
• [30:13] Where to find Jennifer online and her company website
• [31:04] For the show notes go to marinabarayeva.com/30 and subscribe to the Marketing for Creatives show

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