Ep #48: There are two main factors to remember when you want to get more traffic from Pinterest: first is to prepare high-quality images on your website for people to share and the second is to Pin and share other people's content.

I love Pinterest. It is more of a search platform like Google now. As much as social media is time-consuming, I want to give you the shortcut and bring you the expert from the service I use for Pinterest.

Tailwind will help you to organize and schedule your pins very fast as well as get together with other Pinterest members and reshare each other Pins.

In this episode, Melissa Megginson shares how to get more traffic from Pinterest within the next month.

She is Marketing Manager and resident Cat Lady at Tailwind, the leading visual marketing tool for brands. In her 5 years at Tailwind, Melissa has won an ADDY award worked with major brands like Adobe and JCPenney, and is currently working towards an MBA from the University of Oklahoma. 

Time Stamped Show Notes:

• [00:22] About the episode and Melissa Megginson
• [01:56] Melissa shares her experience working in Tailwind
• [04:39] If you want to get more traffic from Pinterest optimize your website and images for Pinterest first
• [05:37] Use Social Warfare plugin to optimize images and descriptions for major social media platforms including Pinterest
• [07:39] How to create images that potentially may bring more traffic from Pinterest
• [08:26] Use high-quality photos from pexels.com and unsplash.com to create beautiful images for your blog posts
• [09:54] Test both images with the text and text on the plain background to see what performs well for your niche
• [11:49] Make sure that the Pin images match the website content
• [12:28] Be consistent with your pinning
• [13:17] Find or organize the like-minded communities of other Pinterest users so you can support each other
• [13:48] Use Tailwind tribes to find other bloggers in your niche
• [16:32] Use Facebook to find groups with other Pinterest users
• [18:32] How to find relative Pinterest groups on Facebook
• [19:12] How often to post on Pinterest
• [20:33] Use Google, Pinterest, and Tailwind analytics to see what works well for you on Pinterest
• [22:13] Test images to find what’s more attractive on your Pin the style or the description
• [23:59] Tips on using hashtags on Pinterest
• [24:33] Why a number of followers aren’t so important on Pinterest
• [25:40] First five pins after midnight UTS are the first ones that are shown on the follower tab
• [27:52] Use Tailwind Smart Scheduler to define at what time it’s better to post your pins
• [28:52] The biggest mistakes people make on Pinterest
• [30:38] If you use Pinterest for business keep your account around one topic
• [32:07] Where to find Melissa and Tailwind
• [32:26] For the show notes go to marinabarayeva.com/48 and subscribe to the Marketing for Creatives show

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