Ep #51: If you used Twitter or Facebook you may think that Instagram is as easy as those two platforms, but in fact, it has its own nuances. When you do things right, you get the results with Instagram.

In this episode, Jenn Herman shares an Instagram marketing strategy that works.

We will talk about the hashtag strategy, growth tactics, Instagram algorithm, and the ways to build your engaging community.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. 

Jenn provides training, tips, and resources for small to medium-sized businesses that need to structure their social media strategies.

Time Stamped Show Notes:

• [00:22] About the episode and Jenn Herman
• [01:58] Jenn started writing about Instagram and Instagram marketing as a hobby then people started recognizing her and inviting her to speak at the events
• [04:28] If you use Instagram for business then teat is as it is but don’t get to the extreme posting only promotional messages
• [06:56] In your Instagram marketing strategy focus on building a loyal community and everything else will build off of that
• [08:38] How to grow your followings with a contest or a giveaway
• [09:54] How to be strategic in using hashtags to grow your audience on Instagram
• [11:02] Collaborate with other Instagram accounts and do shout outs for shout out
• [12:50] How to pick the hashtags that will help you to attract the right audience
• [14:19] Don’t do follow for following. Instead, engage with people relevant to what you do on other accounts
• [16:02] If you want to build an Instagram community you need to be present and active on the platform
• [16:36] Post as often as you want, but be consistent with that
• [17:32] Have a good description of the image
• [19:34] Post with the regular schedule, but when you have an event and more content to share use an album or carousel to post more photos
• [20:57] The hashtag strategy you may want to try
• [22:31] How to grow up to 10,000 Instagram followers if you don’t have them yet
• [23:31] Engage with people who use the hashtag that set for the event relative to your audience
• [26:29] The myths and reality about the Instagram algorithm
• [30:03] Use an analytic function to constantly monitor what content perform better and create more of that content
• [35:23] Where to find Jenn online
• [36:02] For the show notes go to marinabarayeva.com/51 and subscribe to the Marketing for Creatives show

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