Marketing for Creatives

Ep #111: No matter at what level of business you are in right now, you can package your knowledge and start selling online. The product can be as low as $7 for a mini-course or more if you offer group programs or membership programs.

You will learn what info product you can start with, how to find what to sell, and how to organize the process.

In this episode, Beck Power shares how to create an info product empire.

Entrepreneur, digital strategist, and revenue stream enthusiast, Beck is an international speaker and founder of QueerHustle, a community for queer women entrepreneurs.

Time Stamped Show Notes:

• [00:22] About the episode and Beck Power
• [01:26] Beck started her business as a travel agent, but then decided that she wants to be a digital nomad and sell info products
• [04:19] What info products Beck created and which one was more profitable
• [06:08] For your first info product start with one problem that you can solve for your audience
• [08:02] It's easier for you to create the right info product when you are a part of the niche you want to serve
• [11:07] Your first info product can be just $7 then you can sell the same people more expensive programs
• [12:43] How to sell group programs
• [15:49] How to package your info product
• [18:02] What you can and can't automate in selling your info product
• [19:50] Why test an info product first before spending money on ads
• [21:36] How to scale selling info products
• [24:00] Beck's biggest mistake
• [26:45] The services that Beck uses to sell info products
• [29:33] What you need to sell your first info product
• [32:34] Where to find Beck online
• [33:11] For the show notes go to marinabarayeva.com/111 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #110: It can be a dream to work with well-known people. But if you're not a part of this community it's very difficult to get started there.

In this episode, Matthew Jordan Smith shares a creative way to start working with celebrities.

We'll talk about his personal project Sepia Dreams that led to meeting with many celebrities, publishing a book, a lot of media exposure and sponsorship, and so on. It had so much impact on his life and business.

Matthew is an American photographer based in Tokyo. He is a Nikon Ambassador best known for his portraits of celebrities, icons, and fashion models.

He is the host of the Master Your Lens podcast and author of several books including, Sepia Dreams and Future American President.

Time Stamped Show Notes:

• [00:22] About the episode and Matthew Jordan Smith
• [02:00] Negative people put their fear on you, but it's their fears, not your fears
• [03:32] How Matthew started his career as a photographer
• [05:53] Why he started Sepia Dreams book project and what it is about
• [07:43] How he began photographing celebrities for Sepia Dreams book
• [10:48] How he planned the project from the very beginning
• [12:35] How he conducted interviews with celebrities
• [16:17] How Matthew picked the celebrities for interviewing and reached them out
• [20:17] The impact that Sepia Dreams book had on his career and life
• [23:57] The meaning that Matthew put into the project inspired many celebrities to participate in it
• [28:46] After publishing a book he got a lot of media exposure and sponsorship
• [32:31] What he would do if he would start a similar project again
• [35:46] Where to find Matthew online
• [36:32] For the show notes go to marinabarayeva.com/110 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #109: A keynote speech is a speech that sets out the central theme of a conference.

You will know the difference between a keynote speech and the other types of talks, what elements to include there to encourage an audience to take action, and how to market yourself through a keynote speech.

In this episode, Kristina Paider shares how to write a keynote speech that encourages an audience to take action.

Kristina has helped people in 34 countries and in seven languages achieve meaningful results.

With a multi-billion dollar track record, Kristina uses the time-tested techniques and secrets of journalists, researchers, and screenwriters to help authors, speakers, and leaders elevate their work.

Time Stamped Show Notes:

• [00:22] About the episode and Kristina Paider
• [01:39] Kristina started as a journalist and learned screenwriting, but then changed her career and became a writing coach
• [04:50] The difference between a keynote speech and other types of speeches
• [07:36] How to plan content for a keynote speech
• [10:19] Be authentic. You already have everything you need to do it
• [13:04] The types of stories to tell and how to measure their length to fit the time of a keynote speech
• [16:59] To write it down or outline? How to organize your content
• [19:42] How to outline a 60 minutes keynote speech to include what you want and be on time
• [23:17] Practice your stories before you go on stage
• [25:03] How to adjust a keynote speech for a new audience
• [28:58] How to market yourself through a keynote speech
• [34:06] Kristina's story of picking a niche for a company speech that helped generate $2,000,000
• [40:05] Where to find Kristina online
• [41:08] For the show notes go to marinabarayeva.com/109 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #108: I'm sure you've heard many times - you need to stand out with your business, you search for that thing that will make you different but is it what really sets you apart or do you need to search for something else again?

In this episode, Holly Chantal shares how to set yourself apart in an overcrowded market

She teaches that you already have everything, and will help you to find that uniqueness in your business.

For the last decade, Holly has been helping visionary service professionals get super clear on who they are, what they want, and streamline their path to success.

Holly has helped clients make the leap from 6 to 7 figures, create $25k paydays, and step into more authentic versions of themselves through their business.

If you're looking for someone that can quickly grasp your vision and what you do in all of its complexity, then help you decide the best path forward then Holly is the woman to call.

Time Stamped Show Notes:

• [00:22] About the episode and Holly Chantal
• [01:52] Holly started as a web designer, then took an opportunity to consult her clients about marketing and quickly got to a 6-figure business
• [05:25] After having a baby she had to change her business model and slow down
• [08:50] How to find the uniqueness that you already have that will help your business
• [12:15] How people experience you as a person is one of the big differentiations of you from other businesses
• [14:01] How knowing the philosophy and methodology of your competitors helps to set yourself apart from them
• [16:58] Sharing why you do what you do builds the connection with your customers
• [21:40] The ways to show your difference in marketing
• [27:10] How to know when you've outgrown your old practices and decide what you should drop off and what to keep in your brand
• [33:27] Where to find Holly online
• [34:20] For the show notes go to marinabarayeva.com/108 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #107: Podcasts are very popular now. It's much easier to become a podcast guest rather than do many guest blogging.

The thing is even if you have the expertise it doesn't mean that people would want to interview you. There are small but important steps that will help you to get much more bookings than another person with the same experience.

In this episode, we'll talk about how to be a podcast guest that everyone wants to interview.

You will know what to do even before you try to get on any podcasts and the tactics that will set you above many other experts. We'll talk about six places to quickly find the right podcasts.

And then, how to pitch the hosts and have a big chance to become their podcast guest.

Time Stamped Show Notes:

• [00:22] About the episode
• [01:56] What to prepare before you start reaching out to the podcasts
• [05:27] Get ready with your topics and questions for the interview
• [09:26] Where to find out the podcasts for being a guest
• [13:06] How to find the contact details of the host
• [14:16] How to pitch a host and have more chances to get accepted as a podcast guest
• [19:51] An interview day: How to be a great podcast guest
• [23:07] What to do after your interview got published
• [25:49] My podcast outreach experiment
• [27:49] For the show notes go to marinabarayeva.com/107 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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Ep #106: Organizing an event outside of a city and maybe a country is so interesting and exciting.

Consider that as an adventure where people will get valuable information from you, different insights, and will have a great time.

In this episode, Kat Sanford shares how to organize a retreat or transformational event.

We'll cover how to plan your event, how to price it, and market it to the right people there.

Kat has worked in the events industry for more than 18 years planning a little bit of everything from large corporate events to smaller, intimate workshops and retreats.

She works with entrepreneurs to create retreats that produce results and transformation and provides retreat planning and retreat marketing strategies.

In addition to working behind the scenes to support her clients, Kat is also a speaker and trainer, and hosts retreats for women entrepreneurs.

Time Stamped Show Notes:

• [00:22] About the episode and Kat Sanford
• [01:53] Kat planned the events for a medical device company when after working overtime she realized that there is more in life, so she became an entrepreneur
• [03:58] What to start with to organize a retreat
• [05:36] Get clarity on Why, What, and the results you'd like to get
• [07:47] Don't limit yourself to popular locations. There are so many other beautiful and interesting areas
• [10:03] The ideas for the retreats and transformational events
• [14:12] How to plan a retreat
• [17:51] How to set the prices
• [22:13] How to market a retreat
• [26:54] How to collaborate with others to market your event
• [29:09] The benefits of the smaller events
• [32:17] Where to find Kat online
• [33:28] For the show notes go to marinabarayeva.com/106 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #105: Even people who've been in business for a while are still not considered as experts, even more, those who are just starting.

Let's fill this gap and start building your expertise and authority in the industry.

You will know what to start with if you want to position yourself as an expert, how to build trust with your audience, and how to get exposed to the new one so you could build your tribe.

In this episode, Meera Kothand shares the fast way to grow from a newbie to position yourself as an expert.

Meera is an email marketing strategist and 3X Amazon best-selling author of the books The One Hour Content Plan, But I'm not an Expert & Your First 100.

She is also the publisher of MeeraKothand.Com, an award-winning site listed as one of the 100 Best Sites for Solopreneurs in 2017 and 2018, and the popular CREATE Planners.

Using her unique Profitable Email System™ and ADDictive Business Framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that's addicted to their zone of genius.

Time Stamped Show Notes:

• [00:22] About the episode and Meera Kothand
• [02:04] After Meera's daughter was born she followed her passion for writing and started a blog that turned out to a business
• [05:11] Be clear from the beginning about what you want your brand to be about
• [07:35] Launch as soon as possible. Don't wait till you write 20 blog posts or shoot 50 videos
• [09:08] What to do if you are not sure what niche you want to focus on or how you want to grow
• [10:43] What content to create to start positioning yourself as an expert
• [14:54] How to build your credibility faster
• [17:24] What content to produce for other websites
• [19:27] How to grow your expert status
• [23:09] Get in front of other audiences to get more traffic to your site
• [25:59] How to pick the sites for guest posting
• [28:43] The quick way to gain credibility when you are just starting out
• [30:52] Where to find Meera online
• [31:29] For the show notes go to marinabarayeva.com/105 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #104: In the previous episode with Alex Nerney, we talked about how you can make money blogging and travel all over the world just with your laptop. But what if you're not that much into writing and waiting while your blog will get a lot of tractions?

If you have a service that you can deliver online, then today you'll know how to generate leads and build the system online that will allow you to get new clients also working from anywhere.

In this episode, Tom Poland shares how to get new clients without even leaving home.

Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's managed teams of over 100 people and annual revenue of more than 20 million.

He's the best-selling author of Leadsology©: The Science of Being In Demand. He's also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

Time Stamped Show Notes:

• [00:22] About the episode and Tom Poland
• [02:02] Tom started his business but realized that he always needs searching for clients, that turned out that he became a master in effortless leads generating
• [04:06] How the process of getting new clients online works
• [08:36] How to create an online presentation for a webinar that generates inquiries
• [10:07] How to find the audience that will be interested in your webinar
• [14:35] Allow people to get to know you before they become your clients
• [15:32] How to attract the right people to work with you
• [16:37] Why Tom doesn't have a money-back guaranty but offers one month of working with him for free
• [21:31] The program that Tom offers to people and how he and his partner manage the whole process
• [25:22] How he organizes the program workflow during a year
• [26:40] How to lead people to go from your webinar to the consultation, and then to your program
• [31:03] How to model Tom's system and apply it to your business
• [32:42] Where to find Tom online
• [33:21] For the show notes go to marinabarayeva.com/104 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #103: Have you read The 4-Hour Work Week by Tim Ferriss? It talks about escaping 9 to 5 work and being able to live anywhere with the laptop. Many people succeed in that quest.

In this episode, Alex Nerney shares how to make your first six figures blogging.

We'll cover what to start with if you want to make money blogging, how to grow your blog fast, and then how to monetize it.

Alex is the founder of Create and Go, an online blog that teaches others how to start a blog and eventually make money blogging.

Alex and his co-founder Lauren quit their jobs, sold almost everything they owned, and went all-in blogging. Within their first year, they made $103,000 blogging. By year three, they are currently making over $100,000 per month online!

Time Stamped Show Notes:

• [00:22] About the episode and Alex Nerney
• [01:45] Alex shares how influenced by The 4-Hour Work Week book he started blogging that turned out to a successful business
• [05:33] How to find the profitable niche for a blog
• [07:14] Why Alex' first blog failed and a key element of successful growth
• [10:12] How he tested different niches and discovered the one where he made his first six figures blogging
• [11:33] How to get a lot of traffic to your blog fast
• [14:36] The consistency and patience in marketing helps you grow
• [16:40] First, focus on one marketing channel, then only when it works well for you to jump to others
• [18:36] When and how to start monetizing your blog
• [22:29] If you want to make money blogging it's not much about quantity, but more about specificity
• [26:06] Track how effective your email marketing campaigns and affiliate links
• [27:53] Modeling other people work doesn't always work for you (and how Alex failed in that)
• [30:48] How to set yourself up for success to make six figures blogging
• [34:00] The fast way to test content and grow your blog
• [37:04] Where to find Alex online
• [38:45] For the show notes go to marinabarayeva.com/103 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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Ep #102: From the very first time people see you, they analyze if you are a trustworthy person and if it is worth dealing with you. We'll go through the main points of using body language in your daily communication as well as using it on the stage, and even when you film yourself for social media.

In this episode, Mark Bowden shares how to use body language to influence people.

Voted #1 Body Language Professional in the world for two years running Mark trains groups and individuals on how to use their body language to stand out, win trust and gain credibility every time they communicate.

As the founder of communication training company TRUTHPLANE® his clients include leading business people, teams, and politicians, presidents and CEOs of Fortune 500 companies, and Prime Ministers of G8 powers.

He is a bestselling author of 3 books on the subject of body language and human behavior, with his first book Winning Body Language now translated into five different languages.

Time Stamped Show Notes:

• [00:22] About the episode and Mark Bowden
• [01:58] Mark shares how he started specializing in body language
• [04:49] How people judge each other even before talking
• [07:33] How to make a better first impression and show up as a trustworthy person
• [11:35] Practice your body language with friends and family to feel comfortable in the important situations
• [14:13] How to use body language when you sell something
• [18:02] It's easier to sell when you use buyer's body language
• [21:44] The body language that will turn you from the pushy scary seller into the one who smoothly leads the person towards the sale
• [26:10] What's going on in your brain when you speak from the stage and how to overcome this fear or speaking
• [29:53] How to use body language when you speak from the stage
• [32:02] Give up on any ideas that you will get your public speech right
• [34:46] How to use body language when you do the video recordings or live streaming
• [37:50] How to host more energetic webinars
• [40:12] The trick that will help you to look more social and open when you do online videos
• [44:51] Where to find Mark online
• [45:51] For the show notes go to marinabarayeva.com/102 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
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