Ep #109: A keynote speech is a speech that sets out the central theme of a conference.

You will know the difference between a keynote speech and the other types of talks, what elements to include there to encourage an audience to take action, and how to market yourself through a keynote speech.

In this episode, Kristina Paider shares how to write a keynote speech that encourages an audience to take action.

Kristina has helped people in 34 countries and in seven languages achieve meaningful results.

With a multi-billion dollar track record, Kristina uses the time-tested techniques and secrets of journalists, researchers, and screenwriters to help authors, speakers, and leaders elevate their work.

Time Stamped Show Notes:

• [00:22] About the episode and Kristina Paider
• [01:39] Kristina started as a journalist and learned screenwriting, but then changed her career and became a writing coach
• [04:50] The difference between a keynote speech and other types of speeches
• [07:36] How to plan content for a keynote speech
• [10:19] Be authentic. You already have everything you need to do it
• [13:04] The types of stories to tell and how to measure their length to fit the time of a keynote speech
• [16:59] To write it down or outline? How to organize your content
• [19:42] How to outline a 60 minutes keynote speech to include what you want and be on time
• [23:17] Practice your stories before you go on stage
• [25:03] How to adjust a keynote speech for a new audience
• [28:58] How to market yourself through a keynote speech
• [34:06] Kristina’s story of picking a niche for a company speech that helped generate $2,000,000
• [40:05] Where to find Kristina online
• [41:08] For the show notes go to marinabarayeva.com/109 and subscribe to the Marketing for Creatives show

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