Ep #98: Creating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program.

In this episode, Janet Murray shares how to market a membership program. 

Janet is a marketing expert, podcaster, author, and international speaker who helps entrepreneurs and creatives get better at marketing so they can make more money. Over the past five years, she has used content marketing to build a large and loyal online audience.

This has enabled her to launch a membership community, mastermind programme and a number of online courses/programmes.  

She is also the founder of the Media Diary and Media Diary Owners’ Club - a membership community for entrepreneurs and creatives who want support to create high-quality content - and do it consistently - throughout 2019 and beyond.

Time Stamped Show Notes:

• [00:22] About the episode and Janet Murray
• [01:51] Janet was a journalist that led to hosting workshops on how to pitch media and then to teaching content marketing
• [06:03] How she launched a membership program and the other ways of how she helps entrepreneurs to get more sales
• [09:28] The benefits of running the membership program
• [10:33] The difficulties that people face when they launch a membership program
• [12:55] How to plan your content and events that you can host for your community members
• [15:26] How to keep people stay for longer and make managing easier for you
• [17:11] How often to post a new content
• [19:13] Create a roadmap for your members that will lead them to achieve the milestones
• [21:14] How to grow your audience and get people to the membership program
• [25:12] The marketing tactics that helped Janet to grow the membership community
• [27:27] How to market a membership program with free content
• [29:39] Janet hosts the open days for her program to attract more members
• [31:30] What Janet would do differently if she would started all over
• [35:37] The long-term plan for a membership program
• [38:09] Where to find Janet online
• [38:50] For the show notes go to marinabarayeva.com/98 and subscribe to the Marketing for Creatives show

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