• Having a pre-Black Friday offer helps grab attention and boost sales before the big weekend. Create FOMO with a contest or limited-time discount.
• Increase engagement leading up to the holidays. Run a social media giveaway and email your list to enter. This expands your reach when you later promote BFCM deals.
• Capture emails from website visitors by offering an ethical bribe like a discount code in exchange for their email. Follow up with valuable content to build the relationship.
• Analyze your data to identify your top-selling products or categories, then go all in on promoting those during Black Friday/Cyber Monday. Rely on proven winners.
• Boost average order value with post-purchase upsells, via apps like Zipify. If your AOV is $50, an upsell taking it to $80+ is a game changer.
• Other tips: Set free shipping threshold above your AOV to incentivize adding more items, layer products in images, send follow up emails with special offers.

This episode will help ecommerce businesses maximize profits during the critical holiday sales season!

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