In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.

Takeaways

• Finding your first customer while still in a corporate job can provide a second income stream and help diversify risk.
• Check your employment agreement to ensure there are no conflicts of interest.
• Identify the problem you will be solving and focus on a specific target market.
• Review and prioritize your network to find potential customers or connections.
• Develop your messaging, positioning, and initial offer to engage potential customers.
• Ask for advice and use the 20-10 strategy to have valuable conversations with your network.
• Take action and learn from your mistakes to gain confidence and understanding in your offering.