Choosing how to price a game is a deeply tricky business, one that requires almost as much psychological insight as it does economic. Setting your game’s price too high can starve it of the players and exposure it needs to take off; pricing too low can erode your game’s perceived value with no guarantee of return. And of course, in the age of the App Store, all creators have to reckon with the seismic effect that free-to-play has had on player expectations and economic behavior. So what’s the right answer? In this week’s episode Chris and Derek delve into this difficult debate, searching for the elusive balance between creator sustainability and player value.