In an era of widespread mistrust in public polling, a deep dive into the world of political surveys reveals stark differences between public and private polling methodologies. Strategic research consultants Shannon Janean Currie and Natalie Lupiani at Benenson Strategy Group share insider insights on crafting effective polls, identifying key voter segments, and navigating the challenges of an increasingly complex electoral landscape.

With extensive experience in qualitative and quantitative research, these experts discuss the nuances of understanding undecided voters, the impact of question wording and order, and the critical role of transparency in building trust in polling results. They also share their pet peeves about the public discourse surrounding polls and offer advice for consumers navigating the deluge of political polling data.

Mentioned resources:

• Echelon Insights “Do Voters Have The Wrong Kennedy In Mind?”: Do Voters Have The Wrong Kennedy In Mind?
• Harvard Youth Poll 46th Edition - Fall 2023
• Dan Balz “Collision 2012: The Future of Election Politics in a Divided America”: Amazon Link - Collision 2012: The Future of Election Politics in a Divided America
• Benenson Strategy Group: Benenson Strategy Group | Strategic Consultants | United States

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No punditry. No predictions. Just the polls and how to make sense of them.