In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush.

I’ve just finished watching part 1 of Stranger Things Season 4 and loved it.

As a brand consultant, I couldn’t help admiring something else about this season. And that was the inspired choice of the Kate Bush track ‘Running Up That Hill’ as the soundtrack.

It’s a masterclass in brand association.

No spoilers. And you don’t need to be a fan of either. The big take out is how you can intentionally and consciously use brand association to enhance and elevate your brand.

Specifically, I dive into 4 key ingredients for successful brand association:

1. It Magnifies Your Message

There’s so much good stuff to talk about!

MENTIONS

Kate Bush and Delia Smith Talk Vegetarian Recipes! 

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