Raise More from the Right Funders

5. The Reason Why Asset Mapping Revolutionizes Your Fundraising with Mallory Erickson

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In this episode, I introduce the concept of asset mapping - a revolutionary tool that completely changes the way you fundraise. I address the prevalent struggle between scarcity and abundance that fundraisers often face, which leads to feelings of overwhelming stress and the daunting challenge of cultivating an abundance mindset. Through asset mapping, I offer a solution that involves acknowledging and leveraging the inherent value within your organization, beyond just its programs and services.


I discuss how asset mapping can help your organization make a stronger connection with different types of funders by identifying and grouping these assets based on what's attractive to foundations, corporate partners, and individual donors. This leads to more targeted and effective communication, outreach, and cultivation strategies. I share the concept of a 'funder map,' which aligns your organization’s unique assets with the interests of different funders, providing you with the insights to better leverage your organization's strengths. Tune in to learn how to start leveraging your organizational assets and bring about a transformative shift in your fundraising approach.


In this episode, you will learn:

  1. The revolutionary concept of "asset mapping," which aims to help fundraisers move from a mindset of scarcity to one of abundance by identifying and leveraging the inherent value within their organizations.
  2. Learn how asset mapping can guide your communication, outreach, and cultivation strategies by aligning your organization's unique assets with the interests of different types of funders such as foundations, corporate partners, and individual donors.
  3. Gain insight into the concept of a 'funder map,' which serves as a practical tool to match your organization's assets with the specific needs and interests of various funders, leading to more effective partnerships.
  4. Discover the transformative power of asset mapping as it shifts the power dynamics between organizations and funders, thereby making your organization more attractive to potential partners and enhancing the effectiveness of your fundraising strategies.


    5. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


    Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

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    Raise More from the Right FundersBy Mallory Erickson