Raise More from the Right Funders

Raise More from the Right Funders

By Mallory EricksonBusinessEducationSelf-ImprovementManagementNon-Profit
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Raise More from the Right Funders episodes

  • 11. What it means to be Power Partners Formula™ Certified

    In this episode, I'll be discussing the Power Partners Formula certification, an innovative program that equips fundraisers with an alignment-first methodology. We'll delve into the benefits of being certified, including earning a recognized badge for your resume or website, and gaining Continuing Education credits if you're CFRE accredited. Join me to understand how this certification can enhance your fundraising career.


    To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


    Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

    3 min
  • 10. What it's REALLY like inside the Power Partners Formula™ Collective with Mallory Erickson

    In this episode, I provide a peek into the world of the Power Partners Formula™ Collective - how it works, how you move through the content, what is included with some of the bonuses, how you get your questions answered, and more! I also share more about our (exciting) cutting-edge email template support system that we are launching in the summer of 202. This tool crafts tailored emails for you, saving you valuable time on outreach and follow-ups. 


    In this episode, you will learn:

    1. How the Power Partners Formula course content can be accessed and navigated at your own pace, allowing for flexibility based on your unique fundraising needs and schedules.
    2. The significance of our 12-week guide that provides a step-by-step approach tailored to your organization's development and strategy requirements, along with the benefits of our searchable database filled with coaching videos.
    3. The capabilities and benefits of our new email template support system, a tool designed to craft outreach emails tailored to your organization and the funders you're engaging with, potentially saving you significant time in your outreach efforts.
    4. The advantages of our live bi-monthly group coaching calls and the convenience of our Q&A powered bot for instant answers to your queries. Plus, an invitation to check out our visual tour video on the website for a complete understanding of our program offerings.


      5. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


      Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

      5 min
    5. 9. CASE STUDY: What the Power Partners Formula™ Can't Do - A Story of Transition with Liberty Franks

      During my conversation with Liberty Franks, we explored the demanding world of fundraising and delved deep into the challenges and rewards of the Power Partners program. Liberty's journey is a poignant example of how this program equips fundraisers with the tools to approach their roles more authentically and resiliently, especially when faced with overwhelming challenges and a draining, reactionary environment.


      We emphasized the importance of fundraisers extending beyond merely raising funds, acknowledging that despite their achievements, they often grapple with self-doubt. Here, programs like Power Partners can act as a personal coach and a replenisher of confidence, reminding us to trust our instincts. However, it was clear that while this program provides crucial support and insight, the organizational environment and capacity building also play significant roles in a fundraiser's success and satisfaction.


      Liberty's candidness about her struggles in implementing her new fundraising approach was a testament to the critical role of self-awareness and adaptability. It reminded us of the beautiful yet brutal nature of our mission, prompting feelings of gratitude, encouragement, and a renewed commitment to our shared cause.


      To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


      Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

      27 min
    6. 8. CASE STUDY: How Power Partners Supports Your Funding & the Mental Health of Fundraisers with Hilary Wolken

      In this episode, I interview Hillary Woken, the individual giving manager for the Institute for Sustainable Communities. We dive into the transformative effect the Power Partners program has had on her approach to fundraising and mental health. Hillary underscores the shift from a scarcity mindset to genuine connections with donors and shared values, impacting her fundraising outcomes. She discusses the challenges fundraisers often face, including pressures tied to fundraising targets, and personal struggles with anxiety. The Power Partners program has helped her navigate setbacks, foster grace, and benefit from a supportive community with group coaching calls.


      Our conversation also emphasizes the integral role of fundraising in building networks, relationships, and advocates for the organization. We acknowledge the importance of introspection and confronting underlying fears for personal growth and success within the program. Despite requiring time, effort, and practice, Power Partners offers a long-term, transformative approach to fundraising that surpasses quick fixes. Hillary concludes the interview expressing gratitude for the program and its community, appreciating the opportunity to connect with like-minded fundraisers and the sense of support and growth facilitated by Power Partners.


      To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


      Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

      27 min
    7. 7. CASE STUDY: From 200k to 1 million: How he did it with Power Partners with Ben Houghton

      In this episode, Ben Houghton, Executive Director of Broadway for Arts Education shares his experience with the Power Partners Formula™ Collective and the impact it has had on his organization's growth and fundraising efforts. Ben reflects on his initial expectations of the program and he shares how he has witnessed the wisdom and growth within the Power Partners community, emphasizing the importance of receiving and giving advice during group coaching calls.


      Ben expresses gratitude for the flexibility of the program, allowing participants to navigate the content based on their individual needs and timelines. He admits that he has only completed a fraction of the program but acknowledges the abundance of valuable material waiting to be explored. The conversation highlights the importance of self-paced learning and the freedom to engage with the content in a way that suits each person's circumstances.


      Ben shares his enthusiasm for the growth of his organization, Broadway for Arts Education, which has transitioned from a $200,000 organization to one that is on track to raise a million dollars. He expresses pride in his accomplishments and looks forward to future challenges and opportunities for growth. The episode concludes with the host celebrating Ben's work and encouraging listeners to explore the impactful and inclusive approach to fundraising and community engagement that his organization embodies.


      To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


      Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

      30 min
    8. 6. Why Fundraising in Alignment is So Powerful with Mallory Erickson

      In this episode, I talk about my shift from a money-first fundraising ideology to alignment-first fundraising. Alignment-first fundraising, integral to the Power Partners Formula, reimagines financial resources within organizations. Recounting personal experiences, I reveal how the focus on money can eclipse mission alignment, leading to power imbalances and suboptimal choices. Instead, I suggest refocusing from 'who has the money' to 'where is the mission, value, and purpose alignment?' This shift promotes purpose over profit in fundraising.


      In the second half, I detail my transformation through alignment-first fundraising. Stressing the importance of synergizing with aligned funders, this shift transcends mere fundraising to building shared-vision relationships. I discuss the realization that funds raised in alignment with your mission and values outperform strings-attached money. Alignment fundraising reframes our narrative from a relentless pursuit to cooperative engagement, enhancing the work's impact. Dive in to explore how alignment fundraising empowers organizations to effectively fulfill their mission.

      In this episode, you will learn:

      1. About alignment-first fundraising: This approach prioritizes the synchronization of an organization's mission and values with their donors'.
      2. The perils of a finance-focused approach: I discuss how a sole focus on money can create uncomfortable power dynamics and derail mission alignment.
      3. The importance of multi-faceted alignment: I underline the necessity of aligning all aspects of your organization's work with your donors.
      4. The transformative power of alignment fundraising: Learn how this approach can shift power dynamics, foster mutual relationships with funders, and propel your organization towards its mission.


        5. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


        Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

        11 min
      5. 5. The Reason Why Asset Mapping Revolutionizes Your Fundraising with Mallory Erickson

        In this episode, I introduce the concept of asset mapping - a revolutionary tool that completely changes the way you fundraise. I address the prevalent struggle between scarcity and abundance that fundraisers often face, which leads to feelings of overwhelming stress and the daunting challenge of cultivating an abundance mindset. Through asset mapping, I offer a solution that involves acknowledging and leveraging the inherent value within your organization, beyond just its programs and services.


        I discuss how asset mapping can help your organization make a stronger connection with different types of funders by identifying and grouping these assets based on what's attractive to foundations, corporate partners, and individual donors. This leads to more targeted and effective communication, outreach, and cultivation strategies. I share the concept of a 'funder map,' which aligns your organization’s unique assets with the interests of different funders, providing you with the insights to better leverage your organization's strengths. Tune in to learn how to start leveraging your organizational assets and bring about a transformative shift in your fundraising approach.


        In this episode, you will learn:

        1. The revolutionary concept of "asset mapping," which aims to help fundraisers move from a mindset of scarcity to one of abundance by identifying and leveraging the inherent value within their organizations.
        2. Learn how asset mapping can guide your communication, outreach, and cultivation strategies by aligning your organization's unique assets with the interests of different types of funders such as foundations, corporate partners, and individual donors.
        3. Gain insight into the concept of a 'funder map,' which serves as a practical tool to match your organization's assets with the specific needs and interests of various funders, leading to more effective partnerships.
        4. Discover the transformative power of asset mapping as it shifts the power dynamics between organizations and funders, thereby making your organization more attractive to potential partners and enhancing the effectiveness of your fundraising strategies.


          5. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free


          Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

          9 min
        5. 4. How to Figure Out the Right Fundraising Focus for Your Organization with Mallory Erickson

          This episode uncovers how your nonprofit can identify its fundraising 'low-hanging fruit'. I draw from personal experience as a fundraising consultant and organizational leader to dispel a common misconception - not every organization is a suitable candidate for every type of funding. Factors like your operational focus and stage of development dictate the fundraising avenues that are accessible to you. Using my own story of operating in a niche organization, I explain how we realized our assets were better suited to corporate and individual funding rather than foundation funding.


          Delving deeper, I introduce "funder mapping," a tool we employ in my Power Partners formula to determine potential funders based on your unique organizational assets. Understanding the different "funder lenses" – how foundations, corporate partners, and individuals perceive your organization – allows for a strategic approach to fundraising. I walk you through "asset mapping," the process of identifying what your organization can offer to various funders. Ultimately, this equips you with the ability to pinpoint the fundraising approach best suited to your organization and foster stronger, more fruitful partnerships. As always, if you need further guidance, that's exactly what we offer in the Power Partners formula.


          In this episode, you will learn:

          1. The concept of 'low-hanging fruit' in fundraising: Understanding which type of fundraising is most suitable for your organization based on the assets you have and the stage of development you're at.
          2. The importance of funder mapping: This process allows you to identify potential funders for your organization based on how they align with your organizational assets and missions.
          3. Understanding funder lenses and asset mapping: Learning to view your organization from the perspectives of different funders (foundation, corporate partners, individuals) and identifying the assets you have that are valuable to these particular types of funders.
          4. The strategic approach to outreach and building power partnerships: By aligning your assets with what different funders are looking for, you can craft targeted outreach efforts that foster deeper partnerships and potentially lead to more successful fundraising.


            To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free

            Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

            10 min
          5. 3. Why Habit Design is Critical to Boost Donor Engagement & Enable Fundraisers with Mallory Erickson

            In this episode, I delve deep into the transformative impact of Dr. BJ Fogg's behavior model on my fundraising career. I learned that the behavior model hinges on the triad of motivation, ability, and prompts. The interplay of these three elements determines whether an individual takes action or not. Understanding this principle was pivotal for me in comprehending why donors contribute, debunking the myth that donors give without a prompt. This led to a shift in my approach, focusing on enhancing donor motivation, making the action easier, and prompting donations strategically. Applying the Fogg behavior model in designing donor engagement and donor calls to action was a game-changer in my work, and it ensured more frictionless donor experiences.


            In the second part of this epsiode, I focus on how the Fogg behavior model has been instrumental in shaping my own behavior as a fundraiser. Notably, the model emphasizes that fundraising actions, though simple, are not necessarily easy because they involve fear and vulnerability. I emphasize the need to distinguish between 'simple' and 'easy,' urging fundraisers to increase hope and decrease fear. To make fundraising tasks easier, I propose breaking them down into small steps, what we call 'tiny habits.' Inside Power Partners, I share a range of fundraising habits using this model. Also, we tackle resistance in fundraising, exploring how to prompt ourselves effectively to accomplish those tasks that linger on our to-do lists. At the end of the day, the key take-away is that the number one indicator of donor behavior is fundraiser behavior, and it's crucial to address any fear related to fundraising to improve donor engagement. I hope you enjoy this episode as much as I enjoyed creating it for you!


            In this episode, you will learn:

            1. The Fundamentals of the Fogg Behavior Model: Dr. BJ Fogg's behavior model revolves around three key components - motivation, ability, and prompt. Understanding this model helps to predict and shape human behavior, which is essential in fundraising.
            2. The Importance of Prompting in Donor Engagement: Contrary to popular belief, donors usually don't give without being prompted. Knowing how to increase donor motivation and make the action of giving easier can greatly enhance donor engagement and ultimately your fundraising results.
            3. The Distinction Between Simple and Easy Tasks in Fundraising: While some fundraising tasks may seem simple, they often aren't easy due to fear and vulnerability associated with them. By breaking these tasks down into smaller, more manageable actions or 'tiny habits', we can make them easier and overcome the hurdles preventing us from completing them.
            4. The Connection Between Fundraiser Behavior and Donor Behavior: One of the key takeaways is recognizing that fundraiser behavior significantly impacts donor behavior. By addressing fears related to fundraising and implementing strategies to boost our own motivation, we can influence donor engagement in a positive way.


              To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free

              Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

              11 min
            5. 2. Executive Coaching Tools that Will Revolutionize Your Fundraising with Mallory Erickson

              In this episode, I delve into the reasons why integrating executive coaching tools in fundraising is a vital strategy. I explore our inner barriers that often hinder our actions and discuss the different styles of fundraising energies. I understand that fundraising is a deeply personal and vulnerable process, frequently triggering our nervous systems. By integrating executive coaching tools, understanding various fundraising styles, and practicing awareness and choice, I believe we can tackle the challenges of fundraising more effectively. I emphasize that even in those tough moments, we all have the power to shift our narratives and energy.


              In this episode, you will learn:

              1. The Role of Time and Resistance in Fundraising: I explore the common challenges in fundraising and acknowledge that scarcity of time can indeed be a real issue, but also that fundraising's discomfort often allows time to be used as an excuse for inaction.
              2. Fundraising as a Personal Experience: I argue that fundraising is deeply personal and often activates our nervous systems. I discuss how activities like rejection, managing up to supervisors, and continuously validating our worth can trigger our nervous system and evoke feelings of vulnerability.
              3. The Importance of Recognizing Emotions in Fundraising: I explain the importance of acknowledging the feelings triggered by fundraising and providing tools to handle self-doubt and imposter syndrome. I describe the phenomenon of the "gremlin" or self-critic and the protective role it plays in keeping us safe.
              4. The Seven Styles of Fundraising: I introduce the concept of the "seven styles of fundraising," a transformation of the seven styles of leadership identified in the Energy Leadership Index. 
              5. Harnessing Energy Levels for Effective Fundraising: I talk about the importance of harnessing different styles of fundraising and choosing how to show up in different fundraising situations. I explain how the energy infused in communication can alter interactions with donors and the success of fundraising activities.
              6. Transitioning from Catabolic to Anabolic Energy in Fundraising: I discuss the importance of supporting ourselves when our catabolic energy is activated and understanding how to down-regulate our nervous system to move into more anaerobic energy.
              7. The Role of Executive Coaching in Fundraising: I argue that fundraising should always incorporate executive coaching tools due to the prevalence of self-doubt, imposter syndrome, and perfectionism in fundraising. I mention how I teach to address thoughts and beliefs that might prevent action within my program, Power Partners.


                To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free

                Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

                16 min

              About Raise More from the Right Funders

              From the publisher's feed

              Welcome to this special release series - Raise More from the Right Funders - the Power Partners Formula™ Podcast. I am your host, Mallory Erickson, committed to empowering nonprofits to raise more funds without the stress and overwhelm of hounding people for money. Fundraising is not just about getting more donations, it's about engaging the right partners - the ones who share your vision and are willing to invest in your cause in an ongoing and sustainable way.