Unboxed - the Podcast

#5: The right way to do competitor research


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Another strategy-packed masterclass to complement last week's episode!  Today we talk about the need for competitor research and how we can use that juicy info!  If you're not observing the work of your competitors, you're missing out on many opportunities my friends!  Today you'll learn:

  • the goal of competitor research (CR)
  • how often to complete CR
  • who should you focus on when you do CR?
  • the 3 common types of competitors 
  • the impact on your content marketing
  • the impact on your products and services
  • ➡️  Grab today's FREE resource of a Competitor Research template so you can note and collate your analysis of those in your space!   


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    Unboxed - the PodcastBy Unboxed - the Podcast, with Liz Kochummen

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