Brian discusses experiential, human-to-human brand marketing with Chris Meyer, CEO of George P. Johnson, a company paving the trend's way.

#5 The value of experiential.

Host, Brian Martin, talks with the thinkers, doers, and makers at the leading edge of innovation to explore the future of brands, business, and culture. 
Listen to the real-world stories from the people who are creating the next generation of ideas and tools that consumers are already embracing. Topics include issues that are relevant to modern marketers such as data and analytics, new ways of working, and the proliferation of advanced intelligence. Project NEXT features the brands and businesses that are pioneering these changes. 
Brian is part of the management team at Project Worldwide (project.com), an independent network of creative agencies that are working with innovative teams to make the things that people will be talking about tomorrow. 
For more information on the Project NEXT podcast go to projectnext.today

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Host, Brian Martin, talks with the thinkers, doers, and makers at the leading edge of innovation to explore the future of brands, business, and culture. Listen to the real-world stories from the people who are creating the next generation of ideas and tools that consumers are already embracing. Topics include issues that are relevant to modern marketers such as data and analytics, new ways of working, and the proliferation of advanced intelligence. Project NEXT features the brands and businesses that are pioneering these changes. Brian is part of the management team at Project Worldwide (project.com), an independent network of creative agencies that are working with innovative teams to make the things that people will be talking about tomorrow. For more information on the Project NEXT podcast go to projectnext.today

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#5 The value of experiential.

#5 The value of experiential.