Brian talks all things virtual reality with the award-winning documentary filmmaker, journalist and entrepreneur Nonny de la Peña.
Nonny also touches upon the use of VR by marketers in brand activation, with a real life use case by Cartier in New York as well as museums such as the V&A and the British Museum in London.
“Journalism in VR is immersive journalism. People said it would never work, but Hunger in LA was the first VR piece shown at Sundance.”
“When people put on a VR headset, that’s undivided attention, and we know that’s great for storytelling purposes.”
Nonny is a pioneering journalist, filmmaker, and the founder and CEO of Emblematic Group, an award-winning immersive reality company which uses cutting-edge technologies to tell stories - both fictional and news-based - that create intense, empathic engagement on the part of viewers.