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Project NEXT
Project NEXT episodes
- #5 The value of experiential.Brian discusses experiential, human-to-human brand marketing with Chris Meyer, CEO of George P. Johnson, a company paving the trend's way.28 min
- #4 Innovation Strategies.Brian talks with author and CMO Dave Knox about innovation strategy in the modern age.24 min
- #3 What’s next for data?Brian talks with Parinaz Vahabzadeh, Founder and CEO of Blue Boat Data, an enterprise software startup in the analytics and marketing space. They discuss the challenges of data management, the promise of analytics, and the what’s on the horizon for data.Parinaz draws on her experience in direct to consumer marketing roles she held in companies such as J Crew and Ralph Lauren to clearly articulate the marketing teams' pain points in accessing and fully benefiting from customer data analytics.This inspired her on her entrepreneurial journey to create solutions adapted to the need of today's CMOs.“People making line of business decisions should have access to data in a way that doesn't involve them having to email the data science team.”28 min
- #2 Open Collaboration.Brian interviews John Winsor, Founder and CEO of Open Assembly, a strategy and innovation consultancy. They discuss the growth of crowdsourcing, how NASA is using open systems, and the future of work.26 min
- #1 Purpose, brands and Gen Z.Brian talks with Max Lenderman, founder of School, a purpose-led strategic and creative consultancy. The two discuss the role of purpose in culture, Colin Kaepernick and Nike, and what millennials and Gen Z expect of brands today.27 min
About Project NEXT
From the publisher's feed
Host, Brian Martin, talks with the thinkers, doers, and makers at the leading edge of innovation to explore the future of brands, business, and culture.
Listen to the real-world stories from the people who are creating the next generation of ideas and tools that consumers are already embracing. Topics include issues that are relevant to modern marketers such as data and analytics, new ways of working, and the proliferation of advanced intelligence. Project NEXT features the brands and businesses that are pioneering these changes.
Brian is part of the management team at Project Worldwide (project.com), an independent network of creative agencies that are working with innovative teams to make the things that people will be talking about tomorrow.
For more information on the Project NEXT podcast go to projectnext.today