We spend a lot of time measuring results of a wide variety of different digital marketing techniques, and it shouldn't come as a surprise to hear that not everything is effective. Not only that, but digital marketing changes yearly, if not monthly, based on the small algorithm tweaks enacted on the various platforms available to retailers. Stuart Blessman, Director of Digital Marketing, outlines 5 things that are working (and 5 things that are NOT) in the digital marketing space.

Read the blog article we reference frequently on this episode here: https://www.punchmark.com/blog-post/working-digital-marketing-for-jewelry-stores-in-2023

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