Google Analytics is a free tool to help you tell how well your website is performing and it can give you all sorts of valuable insight, such as where your website visitors are coming from, which pages are most popular, and how long visitors stay on your site. Once a week, radio programmers and the appropriate staff members should take some time to review their website statistics.

We spoke with Johnny Boswell, the owner of Boswell Media in central Mississippi, about how he utilized Google Analytics in his online strategy.  Johnny has three radio stations and two unbelievably performing news websites: https://www.breezynews.com and https://www.kicks96news.com.

Here are the setup steps that you will need to perform inside of Google Analytics for each of the websites you wish to track: https://support.google.com/analytics/answer/9304153.

Once you have that code in place and you’re collecting data, here’s what you should be looking for:

1. Total Unique Visitors

2. Traffic Sources

3. Top Pages and Top Landing Pages

4. Bounce Rate

5. Goal Conversions

Instructions for setting up goals: https://support.google.com/analytics/answer/1032415.

Conclusion:

There are alternatives to Google Analytics, but they all come with hefty price tags. It’s just hard to beat this free tool that can help you build your radio station’s online audience.

A great way to stay on top of Analytics is to have your reports emailed to you each week. If you are running a WordPress website, be sure to install Google’s official “Site Kit” plugin to track stats directly within the WordPress dashboard.

Need help with your radio station website?  Reach out to us.