By now, hopefully you know that trying to help everybody in business is a bad idea. It’s true that if you chase two rabbits, you’ll catch neither.

You need to make your business solely for a certain group of people; so that you’re regarded as the expert when it comes to helping them solve a specific problem.

Therefore, it makes sense to have a certain pocket of people in mind when planning marketing activities for your business.

You hear a lot of ‘marketing gurus’ talk about how it’s important to define your Ideal Customer Avatar (ICA for short) so you know who to target with your marketing. But how much do you really have to know about these people?

In this episode, Will makes the argument that you probably need to know a great deal more about your ICA than you originally thought, or many people would originally have you believe.

It’s fair to say that having a good understanding of your ICA could literally be the difference between business success in your town… and being squashed by the competitor around the corner. It really is THAT important.

But don’t worry – follow the framework in this episode and you’ll learn the key important things you need to know about your ideal customer to make your marketing campaigns, social media and even your appointments with potential new clients incredibly successful!

In this episode, you’ll learn:

-- Why you need to prioritise understanding your ideal client (2:52)

How to make this process relevant for the rest of your business lifetime (6:39)

-- #1 – Demographics, hobbies, values and details (9:27)

-- #2 – Their Main Problem (19:43)

-- The power of frustration (23:51)

-- #3 – What they’ve already tried (and what’s failed) (26:13)

-- #4 – Going deeper – Their biggest fears (31:35)

-- #5 – What they are willing to pay for (34:50)

-- How to take our free giveaways and join the community (45:45)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up here: https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

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