Some things in business are worth saving on. These five? Not so much.

In this episode, Whitney breaks down the top five places where you shouldn't try to save a buck when it comes to marketing. From branding and atmosphere to strategy and customer experience, she explains why skimping in the wrong spots can cost you more in the long run.

If you’re trying to grow a business that lasts—and actually looks good doing it—this one’s packed with the kind of advice you’ll wish someone told you sooner.

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