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Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.

Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital PR and technology, Sally provides actionable insights that cut through the noise and highlight what truly matters.

Gone are the days of broad-stroke messaging. Today's successful PR demands precision audience research using sophisticated tools that identify micro-segments within your target demographics. Sally reveals how platforms like SparkToro enable unprecedented depth of audience understanding, allowing for hyper-targeted communication strategies that genuinely resonate.

The conversation explores how authentic storytelling continues to be the backbone of effective PR, but with crucial modern twists. "If a brand tells me they're the best thing since sliced bread, well of course they would," Sally notes, explaining why personal narratives and multimedia approaches have become essential for building trust in an increasingly skeptical world.

Perhaps most provocatively, Sally challenges common fears about AI replacing PR jobs with a powerful insight: "AI won't take your job - but the PR person who really knows how to use AI will." She breaks down practical applications for artificial intelligence in PR work, from content creation to sentiment analysis, while emphasizing the continued importance of human expertise.

The discussion also tackles the evolution of online visibility strategies as Google transforms from a search engine to an "answer engine," and why measurement analytics can no longer be optional for PR professionals seeking C-suite respect.

Whether you're a seasoned PR veteran or just starting your career, this episode provides the strategic framework needed to navigate the rapidly changing technological landscape of public relations. Listen now to ensure your PR approach remains cutting-edge in 2025 and beyond.

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The power of promotional products extends far beyond simple brand recognition—they create lasting connections that transform awareness into loyalty. Amber Carter, CEO of Loudmouth Marketing, joins the Public Relations Review Podcast to unpack the strategic value of branded merchandise in today's competitive marketplace.

Drawing from decades of experience in sales and marketing, Carter articulates a crucial distinction: "Marketing is what you say about yourself. Branding is what others say when you're not in the room." This perspective shifts how we understand promotional products—not as mere logo-bearing trinkets but as powerful tools for creating meaningful brand experiences.

Through compelling case studies, Carter demonstrates how thoughtfully selected items can drive specific business outcomes. She shares how personalized snow globes recognized airport employees after a weather emergency, creating emotional connections that lasted long after the gift was presented. At trade shows, unique items like Bluetooth-enabled mugs generated significant leads by creating excitement that translated into business card exchanges. For retail establishments, branded merchandise can incentivize larger purchases, as demonstrated by a Louisiana restaurant that offers souvenir platters with large crawfish orders.

Carter also addresses practical concerns facing businesses implementing promotional strategies. For budget-conscious companies, she suggests measurement techniques like QR codes to track engagement and demonstrate ROI. For environmentally conscious organizations, she highlights the growing availability of sustainable and recyclable options. When delivery challenges threaten event timing, she emphasizes the importance of backup solutions to ensure brand moments aren't missed.

What truly distinguishes Carter's approach is her emphasis on solving customer problems rather than simply distributing branded items. Whether you're looking to enhance employee engagement, generate qualified leads, or encourage repeat business, the right promotional strategy can deliver measurable results while creating authentic brand connections that advertising alone cannot achieve.

Want to transform your brand's promotional strategy? Listen to this episode for actionable insights you can implement immediately, regardless of your industry or budget constraints.

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Join us as we delve into the evolving world of public relations and discover how integrating traditional strategies with modern digital tools can lead to powerful PR outcomes. In our latest episode, Mike Falkow, the CEO of Meritus Media, shares his expertise with host Peter Woolfolk on how to find this balance in the fast-paced digital landscape. 

This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively. 

As we navigate through shifting landscapes, we also dive into the modern PR playbook that includes creating thought leadership content and utilizing platforms like LinkedIn and WordPress to maximize reach. Listen in for practical examples of how organizations can leverage digital platforms to establish their identity while maintaining genuine relationships with their audience. 

Furthermore, we discuss the critical role of crisis management and the necessity of having built relationships with media professionals to ensure accurate representation during tough times. This episode will equip you with the insights you need to modernize your PR approach effectively, combining the best of both worlds.

Don’t miss out! Tune in, subscribe, and join the conversation to stay updated on the latest PR strategies. Your feedback matters—share your thoughts with us by leaving a review!

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Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks  with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the conversational prowess of LLMs. With practical examples, we reveal the benefits and the hurdles, providing an engaging and comprehensive look at the future of PR.

Discover the pivotal role LLMs are playing in reputation management, crisis communication, and consumer research—especially in sectors like automotive sales. Frank shares expert insights on the applications of AI in media monitoring, content brainstorming, and social media strategies. Yet, amidst this digital revolution, we underscore the irreplaceable touch of human creativity and judgment. Tune in to grasp the exciting potential of generative AI and how it's poised to redefine public relations, while always valuing the unique contributions only we humans can make.

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Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team.

Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the communication chasm often found between senior leaders and their teams. Recent study findings point to disparities in work-life balance and value alignment across organizational levels, suggesting a pressing need for authentic dialogue. We'll discuss actionable strategies for bridging these gaps, advocate for supporting local journalism as a vital information source, and unveil the free resources available on our website to help tackle organizational challenges. Whether you're a PR veteran or just kicking off your career, this episode equips you with the tools to enhance your role as a strategic partner in your organization.

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Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and sustainability in storytelling. Maria's expertise with industry giants like Coca-Cola and Starbucks offers a firsthand account of aligning brand values with consumer expectations through powerful narratives.

We'll uncover the art of crafting a compelling brand story that strikes an emotional chord with audiences while maintaining clarity and focus. Throughout our conversation, Maria shares invaluable strategies for identifying a brand's core message and effectively communicating it across multiple platforms. Our discussion highlights the growing influence of data-driven decision-making and the role of technology in tailoring marketing efforts to meet modern demands. As we look to the future, learn how brands can harness user-generated content and AI to create resonant stories that connect with today's conscious consumers. Join us for an inspiring dialogue brimming with insights to elevate your marketing game.

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Original broadcast date: April 18, 2022.  Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances of personal interactions and generational cultural shifts to build genuine and respectful connections. From personal space preferences to the metaphorical "melting pot" versus "salad" of cultural integration, this episode promises to equip you with the tools needed to create marketing strategies that resonate deeply with Asian consumers.

Discover the roadmap to brand loyalty within Asian communities by committing to long-term engagement and understanding the power of word-of-mouth. We emphasize the critical role of quality, family-oriented messaging over individualism, highlighting how different generations trust influencers and community leaders differently. Whether you're interested in leveraging social media personalities or tapping into the guidance of family heads, our conversation sheds light on fostering trust and credibility in marketing efforts. With Dr. Soon-Lee's practical advice, you'll gain the confidence to invest in research and authentic communication strategies that truly connect with this dynamic and growing market segment.

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Original broadcast date: October 13, 2020.  Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton's presidential campaigns. Adrian reveals how the fast-paced, high-pressure environment honed her skills in message crafting, event management, and social media engagement, while Norris recounts his unexpected entry into the political world, illustrating how these experiences paved the way for success in the PR industry. Peter outlines his experience a Clinton's Delaware press secretary, and his experiences in the U.S. Congress.

Our discussion takes a deep dive into the intricacies of media relations and event management. Learn from Adrian and Norris as they recount personal stories of negotiating with journalists, managing interactions with Congress, and orchestrating high-profile events featuring figures such as the Vice President and First Lady. These anecdotes highlight the importance of building strong relationships with journalists, respecting their role, and ensuring accurate storytelling, ultimately shaping effective client management and media interactions.

Explore the nuances of campaign communication and crisis management as we discuss storytelling's power in politics, with insights from James Carville's advice on being relevant and impactful. The conversation also touches on the importance of authenticity and strategic communication during crises, using historical examples like the Monica Lewinsky scandal. We reflect on the significance of civility, understanding policies, and maintaining a professional reputation that stands the test of time. This episode offers invaluable lessons from the world of political campaigns that continue to influence public relations expertise today.

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Original broadcast date March 21, 2022.  Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships.

We move deeper into the world where PR meets religion, with Reverend Fessler sharing his triumphs in promoting community events, such as the Tennessee celebration of International Human Rights Day. This segment also explores the alignment between PR ethics and Christian principles, noting how values like honesty and advocacy are vital in both arenas. Our conversation addresses the challenges of public misconceptions about PR and its ethical maturation over time, drawing intriguing parallels with religious motivations and the necessity of crisis communication skills.

The discussion shifts towards the critical role of internal communications within organizations, emphasizing how creating respectful and engaging workplace environments can spur morale and productivity. Dr. Stagenborg and Reverend Fessler highlight the importance of ongoing training and education in enriching religious communication, advocating for professional development that lifts individuals while staying true to core values. Finally, we touch upon a program with a global reach, examining its organic growth and its far-reaching impact, illustrating the power of strong foundational values in achieving widespread influence.

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