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Original broadcast date March 21, 2022.  Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships.

We move deeper into the world where PR meets religion, with Reverend Fessler sharing his triumphs in promoting community events, such as the Tennessee celebration of International Human Rights Day. This segment also explores the alignment between PR ethics and Christian principles, noting how values like honesty and advocacy are vital in both arenas. Our conversation addresses the challenges of public misconceptions about PR and its ethical maturation over time, drawing intriguing parallels with religious motivations and the necessity of crisis communication skills.

The discussion shifts towards the critical role of internal communications within organizations, emphasizing how creating respectful and engaging workplace environments can spur morale and productivity. Dr. Stagenborg and Reverend Fessler highlight the importance of ongoing training and education in enriching religious communication, advocating for professional development that lifts individuals while staying true to core values. Finally, we touch upon a program with a global reach, examining its organic growth and its far-reaching impact, illustrating the power of strong foundational values in achieving widespread influence.

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Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower your organization's communication strategies through adopting a startup mentality, embracing digital-first approaches, and inspiring with personal stories. Using examples like the European Commission's pandemic response, Nicolas illustrates how agility and innovation can foster creativity and swift, effective communication.

Explore the art of building engaged communities and amplifying your social media presence through content repurposing and community empowerment. Nicolas explains the importance of transforming event content into blogs, podcasts, and videos, maximizing its impact throughout the year. Additionally, discover how AI can enhance brand consistency and engage followers more deeply through interactive activities and newsletters. Featuring the Malala Fund as a prime case study, Nicolas demonstrates successful community building and impactful initiatives. For those seeking to dive deeper into these strategies, his book offers a wealth of additional insights and resources, readily accessible at engagewithimpact.com.

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Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement.

As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and discrimination, we discuss the differing expectations from the Republican and Democratic sides. Backed by data from an annual opinion survey, Doug shares the importance of strategic communication in managing these expectations and how companies like Subaru and Nike successfully align their brand identities with social causes.

In an era of heightened scrutiny, the stakes of corporate social engagement are higher than ever. Explore how authenticity and transparency can either make or break a brand's reputation. Doug discusses the pivotal role of communication executives in crisis management and the strategic choice between appearing "evil" or "stupid." Navigating through controversies with grace can enhance trust and public perception. Tune in to understand the growing expectations on corporations to act and how they can leverage research and data from the Public Affairs Council to inform their strategies.

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Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to posing ethical dilemmas in educational settings, AI's dual-edged nature is laid bare.

As AI tools like ChatGPT become ubiquitous, their applications in both professional arenas and activist circles are scrutinized. The rapid compilation of data can arm activists with information, true or false, against corporations. This episode tackles the challenges of discerning the truth in this AI-driven age, stressing the significance of mastering AI research skills. We also address the looming threat of AI-generated visuals and audio, which could easily mislead audiences if not carefully monitored.

The podcast doesn't just highlight the dangers but also emphasizes solutions. We discuss the urgent need for PR professionals to either attain AI expertise or collaborate with those who do. Jonathan Bernstein offers a candid warning: real-world experience is vital, and credentials should never be taken at face value. As the legal and ethical implications of AI-generated content continue to evolve, staying informed and vigilant is indispensable for anyone in the communication field. Join us as we unearth the potential and pitfalls of AI in public relations, and thank Jonathan Bernstein for sharing his invaluable insights.

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Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR strategies for greater impact. Nicole shares her expertise on distinguishing between general business publications and specialized trade media, offering practical advice on identifying the right platforms for your stories.

In addition, we delve into optimizing pitching strategies with an emphasis on the integration of artificial intelligence in podcast production. From transcribing episodes to generating social media snippets, discover how AI can streamline your workflow while human oversight remains crucial. We discuss common pitfalls in media pitches and share tips for crafting concise and effective communications to journalists. Finally, we emphasize the power of trade publications in PR and encourage leveraging these platforms to amplify your reach. Don't miss this insightful episode—download the podcast, connect with Nicole, and share your feedback with us!

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Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building, brand exposure, and executive visibility. From the critical steps of preparing well in advance to researching attendees and reaching out proactively, Tara offers practical advice to ensure you make the most of every conference opportunity.

But that's not all—discover how to maximize your impact by strategically selecting speaking opportunities that align with your business objectives. Learn how to prioritize business value over mere name recognition and effectively pitch yourself as a speaker with the right materials, including bios, headshots, and compelling speech topics. Finally, we delve into setting clear goals and metrics to measure your conference success, ensuring your time and effort yield tangible results. Join us for this enriching conversation and take your conference participation to the next level.

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Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse backgrounds and interests of their officers, from youth sports coaching to martial arts, all aimed at humanizing the police force and strengthening community bonds. This episode promises to provide valuable insights into how law enforcement can effectively use social media to enhance public trust and engagement.

They also delve into the impactful reach of the Running Code podcast, which has garnered praise from local government officials and captured the attention of international listeners. Learn why presenting officers as relatable individuals rather than faceless enforcers is crucial for public perception and trust. We'll discuss the evolving nature of this podcast and the indispensable roles of its key team members. To wrap things up, we express our heartfelt thanks to Captain Tiejens, Kelly King, and Matt Michalec for sharing their journey, and to our loyal listeners for their continued engagement. Don’t miss out on this enlightening conversation, and make sure to share your thoughts with us!

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Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR activities. Discover the cultural nuances that set Brazilian PR apart, such as the clear distinction between business announcements and social events, and the crucial need for customized press releases. This conversation is a treasure trove of insights for anyone looking to navigate the unique PR landscape in Brazil.

Are you considering entering the Brazilian market or want to understand how they manage relationships with their media? Learn from the best as Vania shares critical considerations for market entry, from understanding local nuances to tailoring communication strategies for success. We explore the indispensable role of localization, the importance of local testimonials, and why detailed, audience-relevant information is preferred by Brazilian journalists. Vania’s expertise highlights the challenges and opportunities for global brands aiming to make their mark in Brazil. This episode is packed with invaluable advice, making it a must-listen for anyone interested in international public relations and effective communication strategies. Tune in and expand your PR horizons!

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Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media

Venture into emerging technologies as we discuss the intricate world of AI and its intersection with public relations. From recreating Andy Warhol's voice for a Netflix documentary to tackling the pressing issue of Deep Fake detection, Amy shares insights on how her client, Resemble AI, is making waves by promoting responsible AI use. Learn how collaboration with journalists and legislators has led to significant initiatives like the No Fakes Act. Additionally, we'll explore Tale Splash’s innovative work in sustainable fashion and healthcare, emphasizing its commitment to fostering groundbreaking conversations on a national level. Don't miss this episode, which is packed with actionable strategies and inspiring stories!

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Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest  Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

In this episode, we arm you with practical steps to detect and combat digital deception. Rebecca dives into tools such as Google Lens, Hive Moderation, and TinEye, empowering communicators to identify image and video alterations effectively. You'll also learn about the SIFT method—Stop, Investigate the source, Find better coverage, and Trace claims to their original context—which journalists use to verify information. We emphasize the broader role of educating the public on AI's ethical use, equipping you with the knowledge to respond to misinformation and deepfakes adeptly.

Finally, we underscore the necessity of education in recognizing and addressing digital deception. Rebecca shares frameworks like the ABC method—Actors, Behavior, and Content—to help identify threats, illustrated by real-world incidents like the Royal Family's altered photograph. We stress the importance of building robust resources for reporting and removing harmful content while staying informed about the evolving threats in AI technology. Don't miss Rebecca's expert insights on AI's transformative yet challenging role in public relations, and learn how to stay ahead in this rapidly evolving landscape.

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