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Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team.

Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the communication chasm often found between senior leaders and their teams. Recent study findings point to disparities in work-life balance and value alignment across organizational levels, suggesting a pressing need for authentic dialogue. We'll discuss actionable strategies for bridging these gaps, advocate for supporting local journalism as a vital information source, and unveil the free resources available on our website to help tackle organizational challenges. Whether you're a PR veteran or just kicking off your career, this episode equips you with the tools to enhance your role as a strategic partner in your organization.

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Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and sustainability in storytelling. Maria's expertise with industry giants like Coca-Cola and Starbucks offers a firsthand account of aligning brand values with consumer expectations through powerful narratives.

We'll uncover the art of crafting a compelling brand story that strikes an emotional chord with audiences while maintaining clarity and focus. Throughout our conversation, Maria shares invaluable strategies for identifying a brand's core message and effectively communicating it across multiple platforms. Our discussion highlights the growing influence of data-driven decision-making and the role of technology in tailoring marketing efforts to meet modern demands. As we look to the future, learn how brands can harness user-generated content and AI to create resonant stories that connect with today's conscious consumers. Join us for an inspiring dialogue brimming with insights to elevate your marketing game.

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Original broadcast date: April 18, 2022.  Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances of personal interactions and generational cultural shifts to build genuine and respectful connections. From personal space preferences to the metaphorical "melting pot" versus "salad" of cultural integration, this episode promises to equip you with the tools needed to create marketing strategies that resonate deeply with Asian consumers.

Discover the roadmap to brand loyalty within Asian communities by committing to long-term engagement and understanding the power of word-of-mouth. We emphasize the critical role of quality, family-oriented messaging over individualism, highlighting how different generations trust influencers and community leaders differently. Whether you're interested in leveraging social media personalities or tapping into the guidance of family heads, our conversation sheds light on fostering trust and credibility in marketing efforts. With Dr. Soon-Lee's practical advice, you'll gain the confidence to invest in research and authentic communication strategies that truly connect with this dynamic and growing market segment.

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Original broadcast date: October 13, 2020.  Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton's presidential campaigns. Adrian reveals how the fast-paced, high-pressure environment honed her skills in message crafting, event management, and social media engagement, while Norris recounts his unexpected entry into the political world, illustrating how these experiences paved the way for success in the PR industry. Peter outlines his experience a Clinton's Delaware press secretary, and his experiences in the U.S. Congress.

Our discussion takes a deep dive into the intricacies of media relations and event management. Learn from Adrian and Norris as they recount personal stories of negotiating with journalists, managing interactions with Congress, and orchestrating high-profile events featuring figures such as the Vice President and First Lady. These anecdotes highlight the importance of building strong relationships with journalists, respecting their role, and ensuring accurate storytelling, ultimately shaping effective client management and media interactions.

Explore the nuances of campaign communication and crisis management as we discuss storytelling's power in politics, with insights from James Carville's advice on being relevant and impactful. The conversation also touches on the importance of authenticity and strategic communication during crises, using historical examples like the Monica Lewinsky scandal. We reflect on the significance of civility, understanding policies, and maintaining a professional reputation that stands the test of time. This episode offers invaluable lessons from the world of political campaigns that continue to influence public relations expertise today.

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Original broadcast date March 21, 2022.  Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships.

We move deeper into the world where PR meets religion, with Reverend Fessler sharing his triumphs in promoting community events, such as the Tennessee celebration of International Human Rights Day. This segment also explores the alignment between PR ethics and Christian principles, noting how values like honesty and advocacy are vital in both arenas. Our conversation addresses the challenges of public misconceptions about PR and its ethical maturation over time, drawing intriguing parallels with religious motivations and the necessity of crisis communication skills.

The discussion shifts towards the critical role of internal communications within organizations, emphasizing how creating respectful and engaging workplace environments can spur morale and productivity. Dr. Stagenborg and Reverend Fessler highlight the importance of ongoing training and education in enriching religious communication, advocating for professional development that lifts individuals while staying true to core values. Finally, we touch upon a program with a global reach, examining its organic growth and its far-reaching impact, illustrating the power of strong foundational values in achieving widespread influence.

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Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower your organization's communication strategies through adopting a startup mentality, embracing digital-first approaches, and inspiring with personal stories. Using examples like the European Commission's pandemic response, Nicolas illustrates how agility and innovation can foster creativity and swift, effective communication.

Explore the art of building engaged communities and amplifying your social media presence through content repurposing and community empowerment. Nicolas explains the importance of transforming event content into blogs, podcasts, and videos, maximizing its impact throughout the year. Additionally, discover how AI can enhance brand consistency and engage followers more deeply through interactive activities and newsletters. Featuring the Malala Fund as a prime case study, Nicolas demonstrates successful community building and impactful initiatives. For those seeking to dive deeper into these strategies, his book offers a wealth of additional insights and resources, readily accessible at engagewithimpact.com.

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Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement.

As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and discrimination, we discuss the differing expectations from the Republican and Democratic sides. Backed by data from an annual opinion survey, Doug shares the importance of strategic communication in managing these expectations and how companies like Subaru and Nike successfully align their brand identities with social causes.

In an era of heightened scrutiny, the stakes of corporate social engagement are higher than ever. Explore how authenticity and transparency can either make or break a brand's reputation. Doug discusses the pivotal role of communication executives in crisis management and the strategic choice between appearing "evil" or "stupid." Navigating through controversies with grace can enhance trust and public perception. Tune in to understand the growing expectations on corporations to act and how they can leverage research and data from the Public Affairs Council to inform their strategies.

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Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to posing ethical dilemmas in educational settings, AI's dual-edged nature is laid bare.

As AI tools like ChatGPT become ubiquitous, their applications in both professional arenas and activist circles are scrutinized. The rapid compilation of data can arm activists with information, true or false, against corporations. This episode tackles the challenges of discerning the truth in this AI-driven age, stressing the significance of mastering AI research skills. We also address the looming threat of AI-generated visuals and audio, which could easily mislead audiences if not carefully monitored.

The podcast doesn't just highlight the dangers but also emphasizes solutions. We discuss the urgent need for PR professionals to either attain AI expertise or collaborate with those who do. Jonathan Bernstein offers a candid warning: real-world experience is vital, and credentials should never be taken at face value. As the legal and ethical implications of AI-generated content continue to evolve, staying informed and vigilant is indispensable for anyone in the communication field. Join us as we unearth the potential and pitfalls of AI in public relations, and thank Jonathan Bernstein for sharing his invaluable insights.

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Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR strategies for greater impact. Nicole shares her expertise on distinguishing between general business publications and specialized trade media, offering practical advice on identifying the right platforms for your stories.

In addition, we delve into optimizing pitching strategies with an emphasis on the integration of artificial intelligence in podcast production. From transcribing episodes to generating social media snippets, discover how AI can streamline your workflow while human oversight remains crucial. We discuss common pitfalls in media pitches and share tips for crafting concise and effective communications to journalists. Finally, we emphasize the power of trade publications in PR and encourage leveraging these platforms to amplify your reach. Don't miss this insightful episode—download the podcast, connect with Nicole, and share your feedback with us!

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