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Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.

The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives.

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Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.

Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.

For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.

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From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.

When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his  own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.

Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain.

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Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips.

We also delve into the realm of personalized content, discussing how AI video technology can transform internal communications and capture the attention of journalists who are constantly on the go. By sharing experiences such as suggesting a video newsletter for a hospital, the potential for innovation in any industry becomes palpably exciting. The simplicity of crafting AI-generated videos opens a new chapter for marketing and PR strategies, ensuring your message isn't just heard but experienced in a way that resonates deeply with its audience. This episode peels back the curtain on the future of engagement, revealing how embracing AI technology can lead to more inclusive and dynamic communication within your organization. Join us for this eye-opening journey into AI's role in shaping the public relations of tomorrow.

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Unlock the future of public relations with Sasha Dookhoo, vice president,  of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.

Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.

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Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities.

Feel the pulse of progress as host Peter Woolfolk helps to dissect the meticulous efforts and ongoing commitment of the Minnesota PRSA towards DEI. Their narrative, punctuated by creating a DEI toolkit in Spanish and launching a multicultural scholarship program, underscores the urgency and impact of their work. Discover how they're equipping PR professionals to navigate and shape DEI narratives, the strategic inclusion of diverse voices, and the overarching message of collective responsibility. Listen to this insightful discussion that not only applauds past achievements but also sets a dynamic path for others to follow in making DEI a core tenet of their organizational ethos. Share this episode with your colleagues.
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Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects.

But our discussion isn't limited to AI alone. We also delve into the growing influence of voice search in the PR industry. With the boom in voice-enabled devices, consumer behavior is changing and it's crucial to understand this shift to maintain brand credibility. The article breaks down the importance of conversational content, content marketing, and reputation management and provide insights on optimizing for voice search. The segment even talks about the significance of structured data in schema markup. So, PR professionals, gear up and join us on this enlightening journey. 

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What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.

Imagine the power to translate videos across a broad spectrum of languages without busting your budget, or relying on AI to break down complex technologies into layman's terms. What about deploying AI to identify ideal journalists for your stories, or to monitor media and social sentiment around your brand? We'll even discuss how AI can help you beat the dreaded writer's block! This episode, brimming with insights from a November 2023 Forbes Agency Council of Public Relations Professionals article, is set to revolutionize your PR practices. So lean in, listen, and let's start transforming the way you do PR!

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Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. 

Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having the right information and providing exclusive content can make all the difference. Learn from Annie’s experiences of pitching challenging stories and overcoming hurdles with her sage advice. This podcast is a must-listen, whether you’re a PR novice or a seasoned professional looking to elevate your game.

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Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity. 

Strap yourself in for an exciting deep dive into Gen Z and Millennial marketing. Julie and Lauren talk us through the three foundational pillars of Fuse - company culture, DEI (Diversity, Equity, and Inclusion), and sustainability. We explore how these vital elements, when embedded into marketing programs, can forge a strong connection with target demographics. Discover the value of 'pressure testing' ideas, an indispensable tool for ensuring engagement with the younger audience. Julie and Lauren spill the beans on the subtle nuances of youth and young adult culture, and how to successfully penetrate the barrage of messages that inundate them daily. Listen in, as this episode promises to be a masterclass in youth marketing strategy.

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